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May 2012 Big Call Sneak Peek


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A brief look at the May 2012 BIG Call, featuring economic and consumer insights, as well as a look at Hispanics

Published in: Business, Economy & Finance
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May 2012 Big Call Sneak Peek

  1. 1. The BIG Call May 2012 PA M E L A G O O D F E L L O WCONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ DIANNE KREMER S E N I O R A N A LY S T, B I G I N S I G H T ™400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146
  2. 2. May 2012 Consumer Survey May 2012 Results  Hispanic InsightCenter™ • Consumer Confidence • Key Insights on Hispanic • Practical Purchasing Consumers for May 2012 • Financial Forecast  Personal Financial Situation • Women’s Clothing  Department Store Domination? • 90 Day Outlook: Future Purchase Plans This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, May 2012 (N = 8789, respondents surveyed 5/2 – 5/8/12) • BIGinsight™ Monthly Consumer Survey Trends, May 2007 – May 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2012, Prosper®
  3. 3. Practical PurchasingIn the last 6 months, have you made any of the following changes?Adults 18+ 60%  Highlights: 58% • Confidence declined, but 56% practicality didn’t increase in 54% kind 52%  Nearly half pragmatic in 50% 48% spending (46.6%) 46%  Remains elevated from 44% May-11, May-10 42% • 55.0% are focused on 40% necessities  On par with May-11, but inflated compared to I have become more practical and realistic in my purchases May-10 (51.5%) I focus more on what I NEED rather than what I WANT© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 11-12
  4. 4. Personal Financial SituationRegarding your personal financial situation, compared to this time last year, are you...Adults 18+ Better off Same Worse off  Highlights: • One-third (32.3%) feels “worse 50% off” about personal financial 48.5% 49.4% situation compared to one year ago 40%  20% decline from those 32.3% who felt this way in May-11 30%  33% decrease from May-09 • Largest proportion (49.4%) 20% feels like they are in the 18.3% “same” boat • Minority (18.3%) is “better off,” 10% increasing 20% from May-11 May-07 May-08 May-09 May-10 May-11 May-12 (15.2%)© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 07-12
  5. 5. Department Store Domination?Consumer Equity Index™ (CEI) for Women’s ClothingFemales  Highlights: Macys 43% growth • Walmart is losing share in a 140 key Women’s Clothing Shopper Target Ross segment: Women Marshalls  Meanwhile, Kohl’s and 120 14% growth Macy’s are growing • Not only is Kohl’s contesting TJ Maxx Walmart’s lead, but Macy’s Kohls 5% decline may enter the mix 100  Among shoppers overall, Old Navy Kmart Walmart Macy’s share increased JC Penney 60%+ from Jan-12 to Apr-12 80 = 100+ = <100 April 2011 v. April 2012 NEW Blog FYU: Department Store Domination? CLICK to Read© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, APR 11-12
  6. 6. More Positive Personal Financial Situation Regarding your personal financial situation, compared to this time last year, are you... % Planning to Save More This Year60.0% Than Last Year:50.0% Hispanic: 40.2%40.0% Non-Hispanic: 28.9%30.0%  Highlights:20.0% • A greater portion of Hispanic Consumers than Non-Hispanics feel10.0% better off about their personal finances 0.0% • Hispanics are more likely to Hispanics Non-Hispanic Adults 18+ increase their savings over the next Better Off Same Worse Off year© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 12
  7. 7. Word of Mouth Is Key When you purchase products or services, do Do you give advice to others about products you seek advice from others before buying? or services you have purchased? 80.0% 70.0% 70.0% 60.0% 60.0% 50.0% 50.0% 40.0% 40.0% 30.0% 30.0% 20.0% 20.0% 10.0% 10.0% 0.0% 0.0% Regularly Occasionally Never Regularly Occasionally Never Hispanic Non-Hispanic Hispanic Non-Hispanic© 2012, Prosper® Source: BIGinsight™ Media Behaviors & Influence Survey DEC 11
  8. 8. Thank you Thank you for your interest in our May 2012 BIG Call data. CLICK HERE to view the full deck of BIG Call slides for May 2012© 2012, Prosper®
  9. 9. Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 for complimentary insights, visit:© 2012, Prosper®