WCC COMM 118

1. WRITING LEADS QUIZ REVIEW
• REMEMBER: A LEAD IS A HEADLINE BUT STILL
CONVERSATIONAL!
• YOUR SENTENCES STILL HAVE TO SOUND LIKE
SENTENCES
• DON’T SPEAK IN FRAGMENTS THAT SOUND ODD
• READING YOUR WORK OUT LOUD AND LISTENING
CRITICALLY IS THE BEST APPROACH!
• ALL CAPS FOR TELEPROMPTER USE
• HIGHLIGHT HUMAN ELEMENTS TO DRAW IN
VIEWER/LISTENER

2. WRITING LEADS QUIZ REVIEW
• IDENTIFY STORY’S PARTICIPANTS & ESSENCE – what is the
story you’re telling?
• FOCUS ON PRESENT/FUTURE
• ALWAYS LEAD WITH THE LATEST/FUTURE DEVELOPMENTS
WITH YOUR VERBS IN PRESENT OR FUTURE TENSE
• KEEP IT SIMPLE – DON’T OVERLOAD THE LEAD
• SAVE THE DETAILS FOR THE BODY OF THE STORY
• PREVIEW THE STORY – DON’T SUMMARIZE IT

3. WRITING LEADS QUIZ REVIEW
•PAGE F TEST:
•P = PRECISE WORDS?
•A = ACCURACY?
•G = GERMANE?
•E = EQUITABLY?
•F = FLOW?

4. WRITING LEADS QUIZ REVIEW
• The scenario: The mayor of Valhalla, NY, Gregory White, has just
announced he’s leaving office tomorrow due to “personal
reasons”. His released statement reveals no more details about
his departure. However, he will be holding a press conference at
9 am tomorrow morning. His decision comes after weeks of
public allegations that he’s been having numerous extramarital
affairs. Three of these women have come forward to claim White
has not only been cheating on his wife, he’s been cheating the
citizens of Valhalla by taking the women on expensive trips and
buying them extravagant gifts – all paid for by taxpayers. His
credit card receipts and expense reports are a matter of public
record and seem to support the women’s charges. It is very likely
White will face criminal charges if the allegations are proved true.
In the meantime, White’s chief of staff, Leslie Dixon, has resigned
effectively immediately but refuses to comment.

5. WRITING LEADS QUIZ REVIEW
• WHO are the participants in this story?
• MAYOR GREGORY WHITE (JUST ANNOUNCED HE’S
LEAVING OFFICE TOMORROW)
• THE THREE WOMEN WHO CLAIM AFFAIRS WITH WHITE
• THE MAYOR’S WIFE
• CITIZENS OF VALHALLA/TAXPAYERS
• LESLIE DIXON, WHITE’S CHIEF OF STAFF (JUST RESIGNED
EFFECTIVE IMMEDIATELY)
• INVESTIGATORS
• THE PRESS
• THE VIEWERS THEMSELVES

6. WRITING LEADS QUIZ REVIEW
• WHAT are all the participants doing right now/at
the time your story will air?
• MAYOR GREGORY WHITE – PREPARING TO LEAVE OFFICE
• THE THREE WOMEN WHO CLAIM AFFAIRS WITH WHITE – FEELING
VINDICATED
• THE MAYOR’S WIFE – CONTEMPLATING THE FUTURE OF HER MARRIAGE
• CITIZENS OF VALHALLA/TAXPAYERS – ANGRY ABOUT THE MISUSE OF
PUBLIC FUNDS
• LESLIE DIXON, WHITE’S CHIEF OF STAFF (JUST RESIGNED EFFECTIVE
IMMEDIATELY) – OUT OF A JOB – REFUSING TO COMMENT
• INVESTIGATORS – CONTINUING THEIR WORK
• THE PRESS – GETTING READY FOR TOMORROW’S PRESS CONFERENCE
• THE VIEWERS THEMSELVES – WONDERING WHAT WILL HAPPEN NEXT –
FEELING DISGUSTED AND UPSET – GLAD ITS OVER

7. WRITING LEADS QUIZ REVIEW
• WHAT will each of these participants be doing later
tonight, tomorrow, or next week?
• MAYOR GREGORY WHITE – LEAVING OFFICE TOMORROW – HOLDING PRESS
CONFERENCE AT NINE A-M
• THE THREE WOMEN WHO CLAIM AFFAIRS WITH WHITE – FEELING
VINDICATED
• THE MAYOR’S WIFE – WILL SEE BE THERE WITH HER HUSBAND?
• CITIZENS OF VALHALLA/TAXPAYERS – WATCHING THE PRESS CONFERENCE –
“WHERE’S OUR MONEY?”
• LESLIE DIXON, WHITE’S CHIEF OF STAFF (JUST RESIGNED EFFECTIVE
IMMEDIATELY)– WILL SHE COMMENT AFTER THE PRESS CONFERENCE?
• INVESTIGATORS – CONTINUING THEIR WORK
• THE PRESS – FACING THE MAYOR AT THE PRESS CONFERENCE
• THE VIEWERS THEMSELVES – WATCHING THE PRESS CONFERENCE

8. WRITING LEADS QUIZ REVIEW
• Write two 5-7 sentence stories with present
tense leads using the information you provided
in the first three questions.
• Write two 5-7 sentence stories with future
tense leads using the information you provided
in the first three questions.
• That's four stories TOTAL you need to
write – two with present tense leads and two
with future tense leads – each focusing on a
participant in the story. You can use the same
participant for all four or different participants
for each lead.

9. WRITING LEADS QUIZ REVIEW
• PRESENT:
• MAYOR GREGORY WHITE SAYS GOODBYE TO HIS OFFICE... LEAVING
BEHIND MANY UNASWERED QUESTIONS ABOUT HIS JOB IN THE CITY
OF VALHALLA.
• THE CITY OF VALHALLA FACING A MAJOR SCANDAL AFTER ITS MAYOR
DECIDED TO LEAVE BEHIND HIS POSITION CLAIMING IT WAS DUE TO
PERSONAL REASONS...
• GREGORY WHITE, THE MAYOR OF VALHALLA, NEW YORK, IS BEING
INVESTIGATED FOR HAVING MULTIPLE AFFAIRS.
• THE MAYOR OF VALHALLA IS LEAVING OFFICE AFTER RUMORS OF HIM
HAVING MULTIPLE AFFAIRS HAVE SURFACED.
• LAVISH VACATIONS AND EXPENSIVE GIFTS WERE PURCHASED AT
THE TAXPAYERS' EXPENSE, BUT NOW THE MAYOR MAY BE PAYING
FOR IT.

10. WRITING LEADS QUIZ REVIEW
• PRESENT:
• FOLLOWING ACCUSATIONS OF MULTIPLE AFFAIRS AND SPENDING TAX
DOLLARS TO PAY FOR LUXERY GIFTS AND TRIPS THE VALHALLA MAYOR IS
STEPPING DOWN FROM OFFICE.
• ARE TAXPAYERS PAYING FOR VALHALLA MAYOR WHITE'S EXTRAVAGANT
DATES WITH WOMEN WHO ARE NOT HIS WIFE…
• THE VALHALLA MAYOR IS UNDER INVESTIGATION AFTER ALLEGATIONS
WERE MADE, SAYING HE IS CHEATING ON HIS WIFE WITH THREE OTHER
WOMEN AND IS USING TAXPAYER MONEY TO PAY FOR EXPENSIVE TRIPS
AND GIFTS...
• THE TOWN OF VALHALLA WILL HAVE TO WORRY ABOUT FINDING A NEW
MAYOR.
• THE PEOPLE OF VALHALLA WILL BE GOING HOME TONIGHT HAPPY
KNOWING...THEIR TAXPAYER MONEY IS SAFE.

11. WRITING LEADS QUIZ REVIEW
• PRESENT:
• After the public’s recent allegations against Mayor Gregory White, the
sudden resignation of Leslie Dixon is raising questions.
• three women have come forward with allegations that could put the
mayor of Valhalla behind bars.
• EVER WONDER WHERE YOUR TAX MONEY GETS SPENT ON?
• THE CITIZENS OF VALHALLA ARE IN DISBELIEF AFTER THE MAYOR OF
VALHALLA IS RESIGNING FOLLOWING ACCUSATIONS
OF INFIDELITY WITH THREE WOMEN.....
• THIS IS AN UNFORGETTABLE DAY IN THE POLITICAL
CAREER OF THE MAYOR OF VALHALLA....
• Chief of Staff Leslie Dixon resigns!

12. WRITING LEADS QUIZ REVIEW
• PRESENT:
• Three anonymous women have come forward to take down cheater Mayor
White.
• Valhalla Mayor, Gregory White, seems to be enjoying his political office a
little too much lately.
• It's a bad day to be mayor for Gregory White.
• MAYOR GREGORY WHITE RECENTLY ANNOUNCED HIS RESIGNATION
FROM OFFICE FOLLOWING A SUPPOSED SCANDAL WHICH INVOLVED TAX
PAYER MONEY, INFIDELITY AND BETRAYAL.
• IN MORE RECENT NEWS MAYOR GREGORY WHITE, SOON TO BE FORMER
MAYOR, ANNOUNCED THAT HE WILL BE RESIGNING FROM OFFICE DUE TO
UNFORESEEN PERSONAL ISSUES.
• The mayor of valhalla needs to do a lot explaining to his wife and the whole
town,

13. WRITING LEADS QUIZ REVIEW
• PRESENT:
• His personal reasons might not be so personal after all,
• Tax payers are furious and love affairs are complicated today in
Valhalla, New York.
• Multiple mistresses come forward in a scandalous affair in
Valhalla New, York. THE MAYOR OF VAL-HAL-LA, NY,
GREGORY WHITE, IS RESIGNING FROM OFFICE TOMORROW
AFTER WEEKS OF EXTRAMARITAL AFFAIR ALLEGATIONS…
• THE MAJOR OF VAL-HAL-LA, NY IS IN HOT WATER TODAY
AFTER HAVING TO FACE ALLEGEATIONS OF EXTRAMATIRAL
AFFAIRS AND ILLEGAL USE OF TAXPAYER MONEY.....

14. WRITING LEADS QUIZ REVIEW
• PRESENT:
• His personal reasons might not be so personal after all,
• Tax payers are furious and love affairs are complicated today in
Valhalla, New York.
• Multiple mistresses come forward in a scandalous affair in
Valhalla New, York. THE MAYOR OF VAL-HAL-LA, NY,
GREGORY WHITE, IS RESIGNING FROM OFFICE TOMORROW
AFTER WEEKS OF EXTRAMARITAL AFFAIR ALLEGATIONS…

15. WRITING LEADS QUIZ REVIEW
• PRESENT:
• THE MAJOR OF VAL-HAL-LA, NY IS IN HOT WATER TODAY
AFTER HAVING TO FACE ALLEGEATIONS OF EXTRAMATIRAL
AFFAIRS AND ILLEGAL USE OF TAXPAYER MONEY.....
• VAL-HAL-LA, NY MAYOR, GREGORY WHITE WILL EXPECT
TOUGH QUESTIONS DURING A PRESS CONFERENCE
TOMORROW MORNING..

16. WRITING LEADS QUIZ REVIEW
• FUTURE:
• GREGORY WHITE WILL HOLD A PRESS CONFERENCE TOMORROW
MORNING,
• GREGORY WHITE WILL BE INVESTIGATED AFTER HE LEAVES HIS OFFICE...
• VALHALL MAYOR GREGORY WHITE WILL ANNOUNCE HIS
RESIGNATION FROM OFFICE TOMORROW MORNING AT NINE 9 A.M.
• GREGORY WHITE TO HOLD PRESS CONFERENCE
• THE MAYOR OF VALHALLA MAY THINK TWICE BEFORE GETTING
INVOLVED IN ANOTHER AFFAIR.
• A SCANDEL HAS OUSTED THE MAYOR OF VALHALLA. AMID
ACUSATIONS AGAINST MAYOR GREGORY WHITE,

17. WRITING LEADS QUIZ REVIEW
• FUTURE:
• VALHALLA MAYOR GREGORY WHITE WILL BE LEAVING OFFICE
TOMORROW AFTER WEEKS OF PUBLIC ALLEGATIONS THAT
HE'S BEEN HAVING MANY EXTRAMARITAL AFFAIRS...
• VALHALLA MAYOR GREGORY WHITE WILL MOST LIKELY FACE
CRIMINAL CHARGES IF ALLEGATIONS OF USING TAXPAYER
MONEY TO FINANCE HIS EXTRAMARITAL AFFAIRS PROVE TO
BE TRUE...
• THE MAYOR OF VALHALLA WILL HAVE SOME EXPLAINING TO
DO TOMMOROW MORNING.
• THE MAYOR OF VALHALLA MAY BE IN A PRISON CELL SOON.

18. WRITING LEADS QUIZ REVIEW
• FUTURE:
• Three women have come forward with allegations against Mayor Gregory
White.
• in Hopes of clearing his name, Mayor Gregory White will be holding a press
conference tomorrow morning.
• WHEN THE CITIZENS OF VALHALLA RETURN TO WORK
TOMORROW.....THEY WILL HAVE ONE HELL OF A STORY TO DISCUSS WITH
THEIR COWORKERS...
• THE CITIZENS OF VALHALLA HOPE TO RECEIVE SOME ANSWERS FROM
THEIR MAYOR TOMORROW REGARDING ALLEGATIONS OF
EMBEZZLEMENT. ....
• White Plains Mayor Gregory White set to step down as Mayor tomorrow.
• White Plains Mayor's Credit Card receipts will tell the truth!

19. WRITING LEADS QUIZ REVIEW
• FUTURE:
• Tune in to see drama, sex and dirty laundry on the next episode of
Keeping Up With The Whites starring our very own Valhalla mayor,
Gregory White.
• It's not everyday you hear about your Mayor possibly having an
affair, or allegedly using tax payer money to expense gifts and trips
on said affairs.
• MAYOR GREGORY WHITE WILL BE ANNOUNCING HIS RESIGNATION
FROM OFFICE AFTER CLAIMS REGARDING INFIDELITY, MISUSE OF
TAX PAYER MONEY AND INDECENCY CAME TO LIGHT.
• MAYOR GREGORY WHITE WILL ANNOUNCE HIS RESIGNATION IN
THE COMING DAYS, THIS FOLLOWS A LONGSTANDING CAMPAIGN
AGAINST MAYOR WHITE WHICH ACCUSED HIM OF MISUSING TAX
PAYER MONEY TO TREAT VARIOUS SUPPOSED 'GIRLFRIENDS' TO
LUXURIOUS DINNERS,

20. WRITING LEADS QUIZ REVIEW
• FUTURE:
• His wife is not the only person he'll have a lot of explaining to do,
• The citizens of Valhalla will be glad the mayor won't be wasting any more of their
taxpayer money.
• Tomorrow questions will be answered in what went on in a scandalous love affair.
• From politics to prison, Mayor Gregory White of Valhalla New York, may be facing
criminal charges.
• VAL-HAL-LA, NY MAYOR, GREGORY WHITE WILL EXPECT TOUGH QUESTIONS
DURING A PRESS CONFERENCE TOMORROW MORNING..
• JUST BREAKING OUT OF VAL-HAL-LA, NY, MAYOR GREGORY WHITE ANNOUNCES
THAT HE WILL HOLD A PRESS CONFERENCE TOMORROW MORNING AFTER WEEKS
OF ALLEGATIONS THAT THE MAYOR ENGAGED IN EXTRAMARITAL AFFAIRS AND
ILLEGAL USE OF TAX-PAYER MONEY TO PROVIDE WOMEN WITH TRIPS AND
EXPENSIVE GIFTS…….

21. WRITING LEADS QUIZ REVIEW
• YOUR SENTENCES HAVE TO SOUND LIKE
SENTENCES
• ALWAYS LEAD WITH THE LATEST/FUTURE
DEVELOPMENTS WITH YOUR VERBS IN PRESENT
OR FUTURE TENSE
• DON’T SPEAK IN FRAGMENTS OR “HEADLINES”
• READING IT OUT LOUD AND LISTENING
CRITICALLY IS THE BEST APPROACH

22. WRITING LEADS QUIZ REVIEW
• Now that we’d had our class discussion, you
have the chance to retake this quiz over
writing leads that is much like the worksheet
we did in class. If you don't retake it, the
grade for your first attempt will be recorded.
• WEEK #6-WRITING LEADS FOR STORIES QUIZ
(RETAKE)
• Due MONDAY by the end of the day