In this presentation, Subhasish Chakraborty shares the most important traits, attributes and strategies for aspiring Product Managers to succeed in Product Management at different scales. He also shares his own journey from an artist, to an engineer to finally an entrepreneur and Product Visionary.

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8. TONIGHT’S SPEAKER
Subhasish
Chakraborty

9. How to succeed in
Product Management
Experiences and Insights
Subhasish Chakraborty
Product Manager, Google Inc.
Board Director, Eatoji Inc.
Advisor, Olynk Inc.
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10. Computer
Science
+
Data Storage
BusinessLiberal Arts
My journey
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11. PM Responsibilities
● P&L Management
● Product Roadmap
● Product Definition - PRDs
● Product launches
● Customer Management
● Market Research
● Competitive Research
● Analyst Relations
● Acquisition and Investment Research
● Work with Engineering, UX, Support, Documentation, Release
● Work with Sales, Business Development, Partner Management
● Work with Finance, Legal, PR
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12. PM Constituencies
Customers
Engineers
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Executive
Leadership
Marketing Sales
Analysts
UX
DocumentationSupport
Other PMs PM Leadership
Board Members
Investors Press & Media
Business
Development
Release
Management
Program
Management
Engineering
Leadership
PM
Engineering
Managers
Legal PR
Acquisition & Investment teams
Finance

13. Domain
Expertise
BusinessLiberal Arts
An Ideal PM
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14. Attributes of a good PM
● Empathy
● Vision
● Passion
● Responsibility
● People skills
● Honesty
● Humility
● Servant leadership
● Communication
● Efficiency
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15. Influence AuthorityResponsibility
Navigating the PM terrain
Trust & Respect
Active listener, Team Builder, Servant Leader
Customers Engineering
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16. Product at Startups
● Avoid theories and hypothesis - Build small incremental features,
test with real users, get feedback, iterate.
● You are not your user - Get real user feedback. Identify prime
segment for your product, build your product for the prime segment.
● Focus on important problems for your users - Don’t focus on
architecture, tech-stack, solution details. Focus must be on the most
important problems of users.
● Business Model - Have a solid business model. If you have a
sustainable revenue model, you will succeed.
● Real experience - Talk to customers, sell your product, find out real
problems your users are facing. Build what will sell.
● Be ready to pivot and change
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17. Managing Billion dollar Products
● Pulse of major customers 80-20 rule ~ 90 -10 rule
● Expectation management of all stakeholders
● Identify and unblock the biggest revenue blockers
● Prioritization and Stack ranking - Single stack ranked product
backlog
● Key metrics - Regularly track your KPIs
● Differentiated value - Create value for your biggest customers
● Lead the market - Analyst relation, create and drive the narrative
“Focus on the user, all else will follow” - 10 things
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18. Fundamentals of influence
● Truth - Communicate the true situation to everyone. Everyone must
get the same and true picture of a situation from you.
● Consensus - Build consensus. Get all the stakeholders on the same
page.
● Never take shortcuts - Never use scare-tactics, doomsday
projections to get work done.
● Inspire - Establish an inspirational mission in the minds of all the
players. Inspire team into action.
● Credibility - Be a reliable team member, be the champion of the
customer, influence will follow.
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19. A Framework for success in Product Management
● Right View - First ensure that you have the right view of any
situation, and not a partial or biased view.
● Right Intention - You must have the correct intention. Don’t be
petty, egoistic, score-settling. Do everything with the right intention.
● Right Communication - With right view and intention, it’s equally
important to have right communication.
● Right Action - Your action must improve a situation, not cause
more friction.
● Right Attention - Always be mindful, present and concentrate on
what others are saying. You must be an always open system.
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20. Conflict Resolution and Decision Making
● Base your decisions on facts and figures, not just instinct. Instinct is
great, but back it up with facts. If facts don’t support your idea, you
need to make a hard decision.
● Don’t stick to your decision because you like it. Your decision must
be the one supported by the best facts and numbers. Make the best
decision based on best facts and projections.
● When faced with conflict, opinions won’t stand, but facts and figures
will. Work hard to support your decisions and arguments with solid
facts and numbers.
● Love and respect the people you work with. Always do the right
thing for them and the product. You’ll get love and respect back.
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