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How to Make a Product Vision a
Reality by HSBC Senior PM
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Mariano Capezzani
TONIGHT’S SPEAKER
How to make a product vision a reality
@mcapezzani
http://medium.com/@mcapezzani
Me
Me
Product Management
Building amazing products
The hard way
“Getting yes means saying no. Easy
is hard. Simplicity is complexity.
Minimalism is sophistication.
Refinement is reduction. Beautiful is
invisible.”
The Key
“You lie at the intersection of
complementary human disciplines.
You are the driving force that makes
every talent work together in
symphony towards a clear purpose
and a crafted outcome.”
The Depth
The People
The Story
The Ego
The Trust
The Depth
The People
The Story
The Ego
The Trust
The
Story
The
Story
The
Story
vision as storytelling
context, challenges, characters, coda, climax
buy-in
roadshow
can be rewritten
“Storytelling is a way of describing
your product vision as a single
construct that blends context,
possibilities, facts and emotion into a
conceivable sequence of events,
and invites everyone to feel invested
in the outcome.”
The Depth
The People
The Story
The Ego
The Trust
superheroes with superpowers
self-organization
true leadership
ramp-up to high-performance
competence + culture
“Hiring ensures the team is
composed of individuals with
enough cognitive diversity to
represent your audience and solve
problems creatively. When it comes
to choosing from a pool, it’s
competencies first, then culture. In
that order.”
The Depth
The People
The Story
The Ego
The Trust
Know where
you’re going
deep and wide in all conversations
connect with challenges and responsibilities
split personality
hipster, hacker, hustler
“A hipster, a hacker and a hustler in
your head that sometimes agree,
sometimes conspire against each
other. Give them sufficient mental
bandwidth, resources and tools to
operate at highest performance and
in positive collaboration.”
The Depth
The People
The Story
The Ego
The Trust
powers human connections
predictable delivery, not storytelling
extend to all relationships
expectations and risks
blast radius
“Trust comes from predictable
delivery, not storytelling.
Trust goes all around. It works best
when extended to all your
relationships. Build trust with your
team, your peers, your stakeholders
and your leadership.”
The Depth
The People
The Story
The Ego
The Trust
creates spaces
breeds complacency
power of ideas, not power you collect
learn to be wrong
get good at being good
“What will get you far and make
people remember you, is the power
of your ideas, not the power
you collect.
Ego will become your worst enemy.
Learn to openly accept your
misconceptions. Move past dogma.
Never be afraid to be wrong.”
A director, at the intersection of disciplines.
Present an achievable vision as a story
everyone believes in.
Empower superheroes with right
competencies and culture.
Have deep conversations with all
team members.
Earn trust through predictable delivery.
Not afraid of being wrong.
Questions?
@mcapezzani
http://medium.com/@mcapezzani
www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online

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How to Make a Product Vision a Reality by HSBC Senior PM