1. How to create Winning PR
Cases
By Priyan DC - PR Professional, Author and Marketing Professional
2. Preamble
PR is a highly valued craft that is used as a strategic tool by companies
Identifying and Evaluating successful campaigns is a complex task
Marketers and PR Agencies need to adequately present their successful
campaigns in an effort to share knowledge
Successful campaigns and their creators on their part can enjoy the
recognition that the award forums provide
3. How to identify Winning Campaigns
Look for campaigns that have ‘Maximum Impact’ over a large audience
Judges look for campaigns that drive ‘Behavioral Change’
Identify cases that can scale easily and gather its own momentum
Successful campaigns are typically driven by a very powerful ‘Insight’ that
inspires the central idea
4. Structure of an Entry
Research
Situation Analysis
Objectives
Identifying Publics
Identifying Stakeholders
Key Messages
Strategy
Team Contribution
Impact Analysis
Tactics
Timelines
Budgets
Measurement/ Outcome
Packaging and Presentation
5. Simple Tips to Success
Read the entry criteria for the awards carefully
Use simple and appropriate language
Take particular care in packaging your entry
Remember that the judges have to scan through hundreds of cases and decide
Identify and highlight hot buttons in your entry like Impact Generated, Big
Idea, The Insight, etc
Use visuals and multimedia to keep it interesting