11 Reasons to Outsource Your Marketing

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Find out why lower costs and higher results are just 2 of 11 good reasons to outsource your marketing. Get more marketing insights at http://www.technoledge.com.au/b2b-blog

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11 Reasons to Outsource Your Marketing

  1. 1. 11 reasons to OUTSOURCE your marketing Results & savings are 2 of them
  2. 2. Agencies have the expertise needed for modern marketing 1. Specialist skills SEO Content creation Content distribution Inbound marketing Outbound marketing Blogging & social media Lead generation Lead nurturing PR & Advertising Industry events
  3. 3. 2.Perspective Your industry Marketing trends Marketing practices Your competitors & their strategies Agencies take a higher view of
  4. 4. 3. Up-to-dateness Agencies must be up with latest marketing methods, trends & technologies NATIVE ADVERTISING Smart Marketing or Dumb Deception?
  5. 5. 4. Objectivity Distractions Influence from sales Pressure from management Diversion to other projects Agencies not affected by internal forces
  6. 6. 5. Breadth Specialists or contractors for every aspect of marketing - from research and SEO to lead generation, messaging, content creation and collateralproduction Agencies have wider resources
  7. 7. 6. Priority Corporate PR Communications Graphic design Event co-ordination Legal > Priority& faster results Agencies don’t compete with your other teams
  8. 8. 7. Flexibility No long term commitment Payment on results not activity Fill in gaps in your team Stop or start as needed You focus on core business Agencies are more flexible
  9. 9. 8. Outcomes Assure & meet deadlines Paid on results Poor performance = contract cancelled Agencies In-house teams Agencies give more predictable outcomes Deadlines can slip due to diversions, leave etc Paid regardless of outcome Harder to fire employees VS
  10. 10. 9. Cost You pay only for results No learning on the job No overheads You stay within budget Agencies can save you money
  11. 11. 10. Results Outsourced lead generation achieves 43 % better results than doing it in-house Source: Marketing Sherpa Survey Agencies get better results
  12. 12. 11. Efficiency Focus on results Constant fine-tuning Fast turnaround Constant process optimisation Agencies have to be efficient
  13. 13. Best of both worlds Agency Specialist skills in PR, advertising, content creation, copywriting, SEO, social media strategy When you work hand-in-hand In-House Detailed knowledge Core business, customers, partners, competitors products & services
  14. 14. How to choose the right agency Impressed with their passion? Checked their processes? Talked to their customers? Met your account team? Expectations clear & aligned? Outcomes & budgets defined? Starting with a Pilot Project? Look for complementary skill sets
  15. 15. How to get the best from them Provide clear, candid briefings Help them come up to speed Assign your best people Have realistic expectations Insist on regular reviews
  16. 16. Call us (02) 9909 0246 info@technoledge.com.au Check us out www.technoledge.com.au Follow us Find out more

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