modes of entry in international business

2. Dimensions And Modes Of
International Business

3. International business comprises all commercial transactions
(private and governmental, sales, investments, logistics,
and transportation) that take place between two or more
regions, countries and nations beyond their political
boundaries.
It refers to all those business activities which involve cross
border transactions of goods, services, resources between two
or more nations.

4. Globalisation of
Capital
Globalisation of
Corporate Mindset
Globalisation of
Market Presence
Globalisation of
Supply Chain

5. Entering
Modes
Trade
Mode
Contractual
Mode
Investment
Mode
Exporting
Counter Trade
Licensing
Franchising
Contract
Manufacturing
Turnkey Operations
Joint Ventures
Merger
Acquisition
Strategic Alliances

12. Examples of licensing in India
• Arvind Brands represent Wrangler, Arrow,
Nautica, Jansport and Kipling.
• The Murjani Group is the licensee for FCUK and
Tommy Hilfiger.
• Beverly Hills Polo Club (BHPC) is licensed to
Spencers Retail.
• Extend Brands represent the No Rules brand in
India.
• Characters licensed out by Walt Disney are
evergreen children characters like Mickey Mouse,
Donald Duck.

17. Examples:

19. Major JV’s
 Maruti Suzuki.
 Hero Honda.
 Sony Ericssion

20. Failure of a Joint Venture

22. •Lipton India And Brook Bond.
•Bank Of Madura With ICICI Bank.
•BSES Ltd. With Orissa Power Supply Company.
•Associated Cement Companies Ltd. With
Damodar Cement