1. Product Mix
Product mix denotes product development; packaging, branding and research .Pizza hut packing was
standardized in a pizza box so that the pizza is delivered without losing its shape and look of a pizza.
Pizza hut is known to be an innovator .It had been innovating its products by bringing in new varieties in
the product offerings. Pizza hut not only offers pizzas , it has appetizers , pastas , desserts , beverages
etc .
There are different types in each pizza variety. That is the are many varieties under the Indian pizza
varieties, Mexican and Italian etc .The following the detail breakdown of the country’s products .
Set Meaning Pizza hut products
Product Line Group of products in the product Pizzas , deserts , appetizers ,
class beverages
Product Width Different product lines in the There are 12 in case of pizza hut
company
Product Depth Number of variants available in Depth of it is about 120
product line
Product Length Total number of items in the mix 220 number of varities
Beverages
Very Berry Daiquiri
Orange Strawberry Spritzer
Mango Delight
Mango Banana Smoothie
Mocha Cold Coffee
Caribbean Choco Shake
Appetizers
Garlic Breads Range Classic
Platter Two each of Plain, Cheese and Spicy Supreme
Potato Wedges
Fish ‘n’ Wedges
Chicken Skewers Jamaican Jerk Spiced Chicken
Chicken Skewers Thai Chicken
Chicken Wings
Soups
Tomato Soup
Non Vegetarian Cream of Chicken
Vegetarian Tomato ‘n’ Basil

2. Pasta
Spicy Tomato Vegetarian
Arrabbiata Vegetarian
Creamy Mushroom
Arrabbiata Non Vegetarian
Arrabbiata Vegetarian
Pizzas
Margherita Personal, Classic
Zesty Chicken Personal, Classic
Fiery Chicken Personal, Classic
Vegetarian Tuscani Margherita
Vegetarian Verde
Vegetarian Gardiner
Non Vegetarian Florence Chicken
Non Vegetarian Pesto Pepperoni
Vegetarian Margherita Personal, Medium, Family
Exotica Personal, Medium, Family
Vegetarian Kadai Paneer
Deserts
Ice-Creams
Chocoholic Symphony
Fruit Duet
Choco Chip Cookie Sundae