This is a presentation detailing my idea for making military Veterans more accessible for recruiters on LinkedIn - titled 'Veterans Badge - LinkedIn for Veterans". This is my way of improving the user experience for Veterans who are currently using LinkedIn as part of their professional networking arsenal and recruiters who use LinkedIn to reach out to Veterans to fill job positions.

1. Product School Final Presentation
02/06/2016

2. Why LinkedIn?

3. “LinkedIn will not help post photos of
your dog, will not help upload cute cat
videos, will not help pin ideas and
things …but it has far more profound
effect, by connecting you with your
dream jobs”
– Prasenjit Choudhury
(LinkedIn user/evangelist/addict)

4. The opportunity…

5. Veteran Recruitment is a priority for
corporate America

6. Competition has already begun

7. The Big Idea
Veteran Badge - A special badge on
LinkedIn profile page for easy identification
for an armed forces veteran

8. Why do we need a badge on a LinkedIn profile?
• make a Veteran profile uniquely noticeable
• help recruiters search efficiently for Veterans
• promote the Veteran community on LinkedIn – before
competing social networks do.
Veteran Badge – LinkedIn for Veterans

9. So how does it work?

10. So how does it work?
User provides additional info required

11. So how does it work?
Existing profile home page

12. So how does it work?
Updated profile home page

13. So how does it work?
• Easy way for recruiters to search for Veterans

14. Initial user
feedback

15. Initial feedback

16. Metrics!Metrics!

17. • Number of existing users who update the badge
• Number of new users selecting the badge at Sign-up
• Number of search using checkbox done by recruiters
• Number of Veterans recruiters reach out to
Key success metrics

18. Thanks!
Any questions?
You can find me at:
prasenjit1986@gmail.com

19. Credits
Special thanks to all the people who made and
released these awesome resources for free:
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