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Final Presentation
By Jai Sandhu
So, What Does Venmo do?
Send & Receive Money Securely
Make business purchases
Pay using your Bank account, debit
or credit card
Quickly Transfer money to your
Bank Account
Share your activities & react to your
friend’s activities
What Products does Venmo have?
iOS App Android App Web App
And How Does Venmo work?
Download App & Sign-up with
Email or Facebook
Link Bank Account or
CreditDebit Card
Search & Add People Pay or Request Money
Core Value
Make Venmo the Easiest way
to exchange money with
Friends & Businesses
What’s a User Persona for Venmo?
20 year old
College Sophomore
Works part-time
Very particular about Personal finance
Likes to settle debts ASAP
Lives with 3 other roommates
Share household itemsgrocery shopping duties with roommates
Loves eating out with Friends
Jenna - “The petty debt collector”
How does Jenna use Venmo?
Goes for Brunch with
Friends
Pays Check for the
table
Sends Venmo Request
to Each Friend
What are Jenna’s pain points?
â—Ź She has to create multiple
requests. 1 per person in the
group.
● She has to calculate each person’s
share
Are there other Jennas Out there?
According to Data released by Venmo on World Emoji Day 2016,
30% of all Venmo transaction include Emojis.
How do we eliminate the pain point?
Split
Feature
Split Feature to eliminate Jenna’s pain point
Existing Request or Pay
Screen
New Split Screen
Split Feature to eliminate Jenna’s pain point
Split Feature to eliminate Jenna’s pain point
Why build the Split Feature?
Solves a pain point for Users like Jenna
Aligns with Venmo’s core value of “Making it
easier to exchange money”
Low cost of development (Venmo already have a
Split feature for business payments made)
Competitive edge
How do we Measure Success?
Total # of transactions
# of users of Split feature
# of Existing Request type created
per user
# of Existing Request type created
per user of Split feature
How do We Launch?
Pre-Launch Launch Post-Launch
â—Ź Distribute build to internal users
â—Ź Create marketing assets
â—Ź Communicate to internal stakeholders
â—Ź Get legal clearance
â—Ź Submit apps for approval
â—Ź Make sure testing is completed
â—Ź Make sure analytics tracking is added
â—Ź DeployRelease products
â—Ź Publish Blog Posts
â—Ź Press Release
â—Ź Social Media Promotion
â—Ź Monitor Key Metrics
â—Ź Iterate
Summary - A Happier Jenna
Pays checks for groups
more
Request money easily from
entire group at once
Thank You

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Product School Final Presentation by Jai Sandhu

  • 2. So, What Does Venmo do? Send & Receive Money Securely Make business purchases Pay using your Bank account, debit or credit card Quickly Transfer money to your Bank Account Share your activities & react to your friend’s activities
  • 3. What Products does Venmo have? iOS App Android App Web App
  • 4. And How Does Venmo work? Download App & Sign-up with Email or Facebook Link Bank Account or CreditDebit Card Search & Add People Pay or Request Money
  • 5. Core Value Make Venmo the Easiest way to exchange money with Friends & Businesses
  • 6. What’s a User Persona for Venmo? 20 year old College Sophomore Works part-time Very particular about Personal finance Likes to settle debts ASAP Lives with 3 other roommates Share household itemsgrocery shopping duties with roommates Loves eating out with Friends Jenna - “The petty debt collector”
  • 7. How does Jenna use Venmo? Goes for Brunch with Friends Pays Check for the table Sends Venmo Request to Each Friend
  • 8. What are Jenna’s pain points? â—Ź She has to create multiple requests. 1 per person in the group. â—Ź She has to calculate each person’s share
  • 9. Are there other Jennas Out there? According to Data released by Venmo on World Emoji Day 2016, 30% of all Venmo transaction include Emojis.
  • 10. How do we eliminate the pain point? Split Feature
  • 11. Split Feature to eliminate Jenna’s pain point Existing Request or Pay Screen New Split Screen
  • 12. Split Feature to eliminate Jenna’s pain point
  • 13. Split Feature to eliminate Jenna’s pain point
  • 14. Why build the Split Feature? Solves a pain point for Users like Jenna Aligns with Venmo’s core value of “Making it easier to exchange money” Low cost of development (Venmo already have a Split feature for business payments made) Competitive edge
  • 15. How do we Measure Success? Total # of transactions # of users of Split feature # of Existing Request type created per user # of Existing Request type created per user of Split feature
  • 16. How do We Launch? Pre-Launch Launch Post-Launch â—Ź Distribute build to internal users â—Ź Create marketing assets â—Ź Communicate to internal stakeholders â—Ź Get legal clearance â—Ź Submit apps for approval â—Ź Make sure testing is completed â—Ź Make sure analytics tracking is added â—Ź DeployRelease products â—Ź Publish Blog Posts â—Ź Press Release â—Ź Social Media Promotion â—Ź Monitor Key Metrics â—Ź Iterate
  • 17. Summary - A Happier Jenna Pays checks for groups more Request money easily from entire group at once

Editor's Notes

  1. Phone verification is required for security purposes.