BEST DIGITAL MARKETING INSTITUTE IN BANGALORE

1. The Era Of
Digital Marketing

2. What Is
Digital Marketing
Digital marketing refers to the use of various
digital channels and technologies to
promote and advertise products, services,
or brands to a target audience. It is an
umbrella term that encompasses a wide
range of online marketing tactics and
techniques aimed at reaching customers
through digital mediums such as the
internet, mobile devices, social media,
search engines, email, and other digital
platforms.

3. Some Common
Components Of
Digital Marketing Include

4. Search Engine
Optimization (SEO)
01
It is the practice of optimizing a website
or online content to improve its visibility
and ranking in search engine results
pages (SERPs). The goal of SEO is to
increase organic (non-paid) traffic to a
website by making it more relevant and
attractive to search engines and users
alike.

5. Pay-Per-Click
Advertising (PPC)
02
A model where advertisers pay a fee each
time their ad is clicked, usually
associated with search engine advertising
platforms like Google Ads

6. Social Media
Marketing
03
Promoting products or services through
various social media platforms to engage
with the target audience and build brand
awareness

7. Content Marketing
04
Creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly defined
audience.

8. Email Marketing
05
Utilizing email campaigns to
communicate with potential or existing
customers, sharing information about
products, offers, or updates.

9. Influencer Marketing
06
Collaborating with influencers or individuals
with a large online following to promote
products or services to their audience.

10. Affiliate Marketing
07
Partnering with affiliates who promote
your products or services in exchange for
a commission on each sale.

11. Online PR and Reputation
Management
08
Managing online reputation and using digital platforms
for public relations and brand image enhancement.

12. Mobile Marketing
09
Tailoring marketing efforts specifically for
mobile devices, including mobile-friendly
websites, apps, and SMS marketing.

13. Analytics and Data-Driven
Marketing
10
Using data and analytics to measure the performance of
marketing campaigns and make data-based decisions.

14. www.nidmindia.com
info@nidmindia.com
9611361147
#No 23, Venkateshwara Complex, 1st floor, 9th
B and
C Main, Dr. Puneeth Rajkumar Road, KEB
Colony, BTM 1st Stage, Bengaluru, Karnataka,
India 560029
https://nidmindia.com
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