Draft Property Portal Watch Conference Agenda - Amsterdam 2015 - Version 5 Updated: 5 October

1. Version(5(–(FINAL(((
5(October(2015( 1(
Agenda'–'Wednesday'7th
'October'
(
Time' Topic' Speaker' Overview'
Noon$–$12:30$ Registration$$ $ $
12:30$–$12:45$ Kick$Off$ Simon'Baker$–$Executive$Chairman,$
Property$Portal$Watch$$
'
Overview$of$the$3$days$and$housekeeping$
12:45$–$13:30$ Global$Trends$in$the$Property$
Portal$Industry$$
(Presentation)$
$
Simon'Baker$–$Executive$Chairman,$
Property$Portal$Watch$
$
An$in$depth$look$at$the$trends$impacting$the$global$property$portal$industry$
by$Simon$Baker,$the$founder$of$Property$Portal$Watch,$the$former$CEO/MD$
of$the$REA$Group$(ASX:REA),$the$former$Chairman$of$iProperty$Group$
(ASX:IPP),$the$Chairman$of$the$Mitula$Group$(ASX:MUA)$and$a$serial$investor$
in$the$property$portal$industry.$
13:30$–$13:50$ Consumer$Searching$Trends$
(Presentation)$
Gonzalo'del'Pozo$–$CEO,$Mitula$
Group$(Spain$/$Australia)$
'
Mitula$is$uniquely$placed$see$how$consumers$around$the$world$search$for$
real$estate.$They$operate$in$41$countries$across$3$verticals$(cars,$jobs$and$
homes),$with$a$over$55$million$visits$each$month.$This$session$looks$at$some$
of$the$insights$and$finding$the$Mitula$Group$has$gained.$
13:50$–$14:15$ General$Classifieds$Sites$–$
How$they$are$Taking$on$the$
Real$Estate$Verticals$
(Interview)$
Martin'Lawson$–$Classified$Vice$
President,$Mercardolibre.com$
(Argentina)$
$
We$often$get$caught$up$in$the$vertical$vs$vertical$wars$in$each$of$the$markets.$$
However,$it$is$the$general$classifieds$sites$that$are$often$the$market$leaders$
and$the$ones$that$are$creating$the$greatest$challenges$for$the$vertical$
players.$$This$session$discusses$at$how$the$LATAM$general$classifieds$
business,$Mercardolibre,$is$approaching$the$real$estate$and$other$classified$
verticals.$

2. Version(5(–(FINAL(((
5(October(2015( 2(
Time' Topic' Speaker' Overview'
14:15$–$14:40$ Surviving$and$Thriving$in$
Hyper]Competitive$Markets$–$
Lessons$from$India$
(Presentation)$
Sudhir'Pai$–$CEO,$MagicBricks$(India)$
$
India$is$a$highly$competitive$market$with$millions$of$dollars$having$been$
invested$over$the$last$2$–$3$years.$$This$session$looks$at$how$one$player,$
MagicBricks,$is$taking$on$the$market$and$making$a$difference.$
14:40$–$14:50$ Sponsor$Show$Case$$
90$Second$$Introduction$to$
the$Sponsors$$ $$$$$ $$$$$$ $
Samuel'Papon$–$Business$Development$Manager,$UBIFlow$(France)$
Betim'Shkodra$–$CEO$and$Founder,$HomePad$(Switzerland)$
Herve'Parent$–$CEO,$RealNewTech$(France)$
14:50$–$15:30$ Networking$Break$
15:30$–$15:55$ What’s$Happening$at$Scout24$
(Presentation)$
Marco'Barth$–$VP$Group$Strategy,$
Scout24$(Germany)$
$
The$Scout24$group$owns$and$operates$ImmobilienScout24,$the$clear$market$
leader$in$real$estate$classifieds$in$Germany$and$AutoScout24,$a$European$
automotive$classifieds$leader.$$This$session$looks$at$some$of$the$
initiatives$Scout24$are$undertaking$to$get$closer$to$both$the$consumer$
and$their$professional$customers.$
$
15:55$–$16:15$ How$Floor$Plans$and$Virtual$
Staging$Enhance$New$Homes$
Listings$$
(Presentation)$
Jeroen'Bekkers$–$CEO,$Floorplanner$
(Netherlands)$
$
It$is$important$to$present$new$homes$listings$in$a$way$that$truly$allows$the$
consumer$to$feel$like$they$could$move$into$the$place$tomorrow.$$The$use$of$
high$quality$floor$plans$and$virtual$staging$technology$allows$portals$to$
display$properties$that$don’t$physically$exist.$$This$session$looks$at$how$
Floorplanner$is$tackling$this$problem.$

3. Version(5(–(FINAL(((
5(October(2015( 3(
Time' Topic' Speaker' Overview'
16:15$–$16:40$ Targeting$New$Property$
Developers$in$Emerging$
Markets$
(Presentation)$
Amad'Almsaodi$–$CEO,$Aqarmap$
(Eqypt)$$
$
It$is$important$that$all$property$portals$have$a$clear$proposition$and$go$to$
market$strategy$for$new$property$developers$as$they$are$a$long$term$source$
of$high$value$revenues.$$This$session$looks$at$how$Aqarmap$in$Eqypt$is$
targeting$this$market.$$
16:40$–$17:00$ Ensuring$Property$Portal$
Listing$Data$Security$
(Presentation)$
Rami'Essaid$–$CEO,$Distil$Networks$
(USA)$
$
Securing$your$property$portal$listing$data$is$harder$than$ever.$Why?$Web$
scraping$is$cheap$and$easy.$Bots$simply$steal$whatever$content$they’ve$been$
programmed$to$fetch$–$listing$text,$photos,$and$other$data$that$should$only$
be$available$to$paid$subscribers$and$legitimate$consumers.$This$session$
explores$how$to$avoid$expensive$litigation$by$protecting$your$content$before$
the$theft$occurs.$
17:00$–$17:10$ Sponsor$Show$Case$$
90$Second$$Introduction$to$
the$Sponsors$$ $$$$$ $$$$$$ $
Andrew'Crefeld'–$CEO$and$Founder,$Houselens$(USA)'
Michel'Simonny'–$Manager,$Web$Agency'&'Andrea'Gerresheim'–$Bus$Dev.,$Marketing$&$Comms,$Apimo$(France)'
Gerard'Paratte$–$CEO,$ListGlobally$(Switzerland)$

4. Version(5(–(FINAL(((
5(October(2015( 4(
Time' Topic' Speaker' Overview'
17:10$–$17:50$ Key$Challenges$Facing$the$
Property$Portal$Industry$
Today$
(Panel$Discussion)$
Paul'Simos$–$Head$of$Strategy,$The$
REA$Group$(Australia)$
$
Hitesh'Oberoi$–$CEO,$InfoEdge$
(owners$of$99acres)$(India)$
$
Silvio'Pagliani'–$Co]Founder,$
Immobiliare$(Italy)$
'
There$is$constant$evolution$within$the$property$portal$industry.$$This$panel$
discussion$looks$at$the$key$issues$facing$portals$around$the$world$and$
discusses$which$are$the$real$challenges$and$what$portals$can$do$about$them.$
17:50$–$18:00$ Day$1$Wrap$Up$ Simon'Baker$–$Executive$Chairman,$
Property$Portal$Watch$$
$
$
18:00$–$19:00$ Happy$Hour$
$
Sponsored$by$Distil$
$
Foyer$of$Hotel$Okura$

5. Version(5(–(FINAL(((
5(October(2015( 5(
Time' Topic' Speaker' Overview'
20:00$onwards$ Drinks$and$Light$Dinner$
$
Sponsored$by$Floorplanner$and$
Funda$
$
$
The$College$Hotel$
Roelof$Hartstraat$1$
1071$VE$Amsterdam$
The$Netherlands$
(
' '

6. Version(5(–(FINAL(((
5(October(2015( 6(
Agenda'–'Thursday'8th
'October'
(
Time' Topic' Speaker' Overview'
08:50$–$09:00$ Introduction$ Simon'Baker$–$Executive$Chairman,$
Property$Portal$Watch$$
$
Overview$of$the$day$$
09:00$–$09:25$ How$General$Classifieds$Sites$
Think$About$the$Property$
Space$–$Lessons$from$the$
Swedish$Market$
(Interview)$
Marcus'Surten$–$Head$of$Sales,$
Blocket$(Sweden)$
$
General$classifieds$sites$around$the$world$are$gaining$traction$and$in$some$
markets,$they$are$the$market$leaders$when$it$comes$to$online$real$estate$
marketing.$$This$session$looks$at$how$Blocket$(part$of$Schibstead)$view$the$
real$estate$segment$and$what$they$are$doing$to$win$this$segment.$
09:25$–$09:50$ Competing$with$a$Market$
Leading$General$Classifieds$
Site$$
(Interview)$$
Brendon'Skipper$–$CEO,$
realestate.co.nz$(New$Zealand)$
$
Property$portals$around$the$world$are$facing$increased$competition$from$the$
general$classifieds$sites.$$TradeMe$in$New$Zealand$dominates$the$landscape$
however$realestate.co.nz$has$managed$to$halve$the$traffic$gap$and$take$back$
the$listings$lead.$$This$session$looks$at$how$they$have$achieved$this.$
09:50$–$10:15$ Online$Real$Estate$
Opportunities$During$the$
Greek$Crisis$
(Presentation)$
Vangelis'Antonopoulos$–$Head$of$
Product$&$Business$Development,$
xe.gr$(Greece)$
$
The$Greek$crisis$sent$shock$waves$around$the$world.$$However,$while$the$rest$
of$Europe$debated$if$/$how$to$help$out$the$Greek$economy,$opportunities$
were$being$with$the$online$real$estate$advertising$market.$$This$session$looks$
at$how$the$general$classifieds$site$xe.ge$was$able$to$take$advantage$of$the$
crisis.$

7. Version(5(–(FINAL(((
5(October(2015( 7(
Time' Topic' Speaker' Overview'
10:15$–$10:40$ Building$a$Portal$Business$in$a$
Market$in$Crisis$
(Interview)$
Lucas'Vargas$–$Executive$VP,$
VivaReal$(Brazil)$
$
Over$the$last$12$months$the$Brazilian$market$has$under$gone$a$significant$
slow$down.$$This$session$looks$at$how$the$market$leader,$VivaReal,$has$
continued$to$grow$the$business$in$this$challenging$market.$
10:40$–$11:30$ Networking$Break$
11:30$–$11:55$ Challenges$and$Opportunities$
for$the$Online$Marketing$of$
Commercial$Property$
(Presentation)$$
Kai'Zimprich$–$Head$of$Online$
Markets$EMEA,$Jones$Lang$LaSalle$
(Germany)$
$
Jones$Lang$LaSalle$(JLL)$is$a$global$commercial$real$estate$brand.$$This$session$
looks$at$how$important$the$internet$is$to$the$marketing$of$commercial$real$
estate$and$the$challenges$companies$such$as$JLL$face.$
11:55$–$12:15$ How$Agents$and$Developers$
Can$Maximize$Interaction$
(and$Leads)$with$Enhanced$
Listings$
(Presentation$/$Interview)$
Matthew'Campbell$–$Head$of$Portal$
Sales,$DIAKRIT$(Thailand)$
$
Erik'Wikander$–$CEO,$Mäklarhuset$
(Sweden)$
$
Mäklarhuset,$one$of$Sweden’s$largest$real$estate$franchises$&$websites$in$
Sweden,$has$been$proactively$using$a$range$of$listings$enhancement$products$
to$improve$how$consumers$interact$with$the$listings$and,$more$importantly,$
improve$the$quality$and$quantity$of$leads$generated.$$This$session$discusses$
with$Erik$Wikander,$the$former$Marketing$Director$of$a$large$franchise$group$
and$new$homes$developer,$and$now$CEO$of$Mäklarhuset,$just$how$the$
industry$can$benefit$from$listings$enhancement.$

8. Version(5(–(FINAL(((
5(October(2015( 8(
Time' Topic' Speaker' Overview'
12:15$–$12:40$ The$Growing$Importance$of$
Business$Intelligence$(BI)$on$
Property$Portal$Growth$
(Presentation)$
Alessandro'Casuccio$–$Head$of$BI$
and$Analytics,$JustProperty.com$
(UAE)$$
$
Property$portals$around$the$world$capture$a$significant$amount$of$data$on$
both$listings$and$on$consumer$behavior.$$However,$few$portals$actively$
pursue$true$analytics$on$this$data$to$provide$their$customers$and$the$market$
with$great$insights$into$what$is$happening.$$This$session$looks$at$how$one$
portal$is$approaching$extracting$valuable$information$from$the$data$they$are$
collecting.$
12:40$–$14:00$ Lunch$–$Provided$$
14:00$–$14:25$ Using$Big$Data$to$Create$New$
Business$Opportunities$and$
Perspectives$on$the$Future$of$
Property$Development$
(Presentation)$
Staffan'Tell$–$Spokesperson,$Hemnet$
(Sweden)$
$
Hemnet$is$Sweden’s$number$one$property$portal.$Together$with$two$million$
Swedes$and$two$of$Europes$foremost$architects,$Hemnet$has$created$
Sweden’s$most$sought$after$home$based$on$big$data.$The$project$has$
resulted$in$global$publicity$and$so$far$over$600$people$have$signed$up$their$
interest$to$buy$the$house.$http://hemnethemmet.se/?lang=en$
14:25$–$14:50$ Using$New$Technology$to$
Create$a$Better$Consumer$
Experience$$
(Presentation)$
Keizo'Tsutsui$–$Head$of$Strategy,$
Next$Co$(Japan)(
$
Next$is$a$leader$in$the$Japan$market$and$have$been$actively$looking$at$ways$
to$grow$its$revenue$base.$$In$addition$to$opening$and$operating$sites$in$other$
countries,$it$has$recently$acquired$Trovit,$the$homes,$jobs$and$cars$
aggregator.$
Next$have$also$been$experimenting$with$innovative$ways$in$which$a$
consumer$can$interact$with$the$underlying$property$portal.$$This$session$will$
look$at$how$Next$is$thinking$about$growth,$and$briefly$describe$an$innovative$
approach$combining$Lego$with$3D$virtualisation.$
14:50$–$15:10$ Using$Video$Content$to$
Improve$the$Consumer$
Experience$
(Interview$/$Presentation)$
Steve'Dawkins$–$CEO,$Global$
Property$TV$(UK)$
$
Property$portals$around$the$world$are$looking$for$ways$to$provide$the$
consumer$with$a$deeper$experience$that$goes$beyond$just$property$
search.$$We$have$seen$portals$release$data$reports,$add$suburb$profiles$and,$
of$course,$the$near$obligatory$“heat$map”.$$One$area$that$portals$are$looking$
at$more$closely$is$the$addition$of$video$content.$$$This$session$looks$at$how$
video$content$can$improve$the$consumer$experience,$increase$engagement$
and$drive$multiple$revenue$streams.$

9. Version(5(–(FINAL(((
5(October(2015( 9(
Time' Topic' Speaker' Overview'
15:10$–$15:30$ Using$Social$Media$to$Market$
Houses$$
(Presentation)$
Lex'Groenewegen$–$CEO,$
Kijkmijnhuis$(Netherlands)$
$
KijkMijnHuis$is$a$Dutch$company$focused$on$using$social$media$to$market$
properties.$$On$average$over$60,000$Dutch$are$being$marketed$on$social$
media$through$their$platform.$$This$session$will$look$at$what$works$and$
doesn’t$work$in$using$social$media$as$a$marketing$channel.$
15:30$–$16:10$ Networking$Break$
16:10$–$16:40$ How$Companies$Should$
Approach$the$Funding$
Question$$
(Panel$Discussion)$
Malcolm'Myers$–$Founder$and$CEO,$
European$Internet$Ventures$
(Switzerland)$
$
Albert'Costa$–$Investment$
Professional,$APAX$Partners$(UK)$
$
Shaun'Di'Gregorio$–$CEO,$Frontier$
Digital$Ventures$(Malaysia)$
$
Almost$all$companies$have$to$address$the$funding$issue$at$some$point$in$their$
development.$$It$may$be$seed$funding$to$get$started,$growth$funding$to$
accelerate$the$business$or$even$listing$on$the$stock$exchange$to$release$value$
for$their$shareholders.$$This$session$will$explore$how$companies$should$
approach$the$funding$question.$

10. Version(5(–(FINAL(((
5(October(2015( 10(
Time' Topic' Speaker' Overview'
16:40$–$17:05$ Investing$into$Emerging$
Markets$–$What$to$Look$For$
(Interview)$
Gilles'Blanchard$–$Chairman,$
Zamzama$(Pakistan/UAE)$and$Serial$
Investor$
$
Gilles$is$heavily$involved$as$an$investor$and$a$Board$member$/$mentor$with$a$
number$of$businesses$in$emerging$countries$including$Zameen$in$Pakistan,$
Bayut$in$the$UAE,$Idinaidi$in$Russia$and$Kerawa$in$the$Cameroon$and$Cote$
d’Ivoire.$$This$session$explores$the$opportunities$he$sees$in$the$emerging$
markets$and$how$he$approaching$investing$in$them.$
17:05$–$17:30$ Motoring$Portals$vs$Property$
Portals$–$What$Can$We$Learn?$
(Interview)$
Silvio'Frison$–$CEO,$BuscaCarros$
(Brazil)$
$
Silvio$Frison$is$in$the$fortunate$position$of$having$been$the$CEO$of$a$property$
portal$(and$sold$it)$and$now$the$CEO$of$a$motoring$portal.$$This$session$will$
look$at$the$similarities$and$differences$between$the$two$and$looks$at$what$
lessons$can$be$learned$by$property$portals$from$their$cousins.$
17:30$–$17:40$ Day$2$Wrap$Up$ Simon'Baker$–$Executive$Chairman,$
Property$Portal$Watch$$
$
$
20:00$onwards$ Drinks$and$Light$Dinner$
$
Sponsored$by$Mitula$
$
People’s$Place$
Stadhouderskade$5/6$
1054$ES,$Amsterdam$
The$Netherlands$
+31$20$589$54$67$
(
' '

11. Version(5(–(FINAL(((
5(October(2015( 11(
Agenda'–'Friday'9th
'October'
(
Time' Topic' Speaker' Overview'
08:50$–$09:00$ Introduction$ Simon'Baker$–$Executive$Chairman,$
Property$Portal$Watch$$
$
Overview$of$the$day$$
09:00$–$09:25$ Managing$a$Fast$Growing$
Property$Portal$Business$$
(Interview)$
Rishabh'Gupta$–$CEO,$Housing.com$
(India)$
$
India’s$Housing.com$has$raised$significant$funding$(~USD$120m)$since$
2012.$$This$funding$has$been$used$to$organically$accelerate$growth$and$to$
acquire$ancillary$businesses$(Indian$Real$Estate$Forum,$HomeBuy360,$
BigBHK,$Plat).$$The$company$now$has$over$1500$employees$across$40$
cities.$$This$session$looks$at$how$the$business$is$approaching$growth$in$the$
highly$attractive$Indian$market.$
09:25$–$09:50$ Running$the$Market$Leader$in$
Hungary$
(Interview$/$Presentation)$
Laura'Szabo$–$Head$of$Product,$
Ingatlan$(Hungary)$
$
Ingatlan$is$the$market$leader$in$Hungary.$$This$session$looks$at$how$the$
business$operates$and$the$lessons$they$have$learned$in$building$the$market$
leader.$
09:50$–$10:15$ Attacking$in$an$Emerging$
Market$–$Lessons$from$the$
Ukraine$
Ivo'Perts$–$CEO,$Mesto.ua$(Ukraine)$
$
Mesto$is$a$relatively$new$entrant$(2011)$in$the$emerging$market$of$the$
Ukraine.$$It$is$taking$on$several$well$established$incumbents$and$making$great$
progress.$$This$session$looks$at$the$lessons$learned$by$Mesto.$

12. Version(5(–(FINAL(((
5(October(2015( 12(
Time' Topic' Speaker' Overview'
10:15$–$10:40$ Building$the$Right$
Organisational$Infrastructure$
(Interview)$
Imran'Ali'Khan$–$CEO$and$Founder,$
Zameen$(Pakistan)$
$
The$team$at$Zameen$in$Pakistan$have$raised$significant$capital$over$the$last$
12$months.$$The$objective$now$is$to$rapidly$build$the$market$leading$business$
in$a$country$that$doesn’t$have$a$strong$history$of$online$businesses.$$They$are$
rolling$out$teams$in$over$10$cities$while$putting$in$place$a$nation$wide$
marketing$campaign.$$This$session$looks$at$how$they$are$building$the$right$
organizational$structure.$
10:40$–$11:10$ Networking$Break$
11:10$–$11:35$ The$Highly$Attractive$Turkish$
Market$–$Opportunities$and$
Challenges$
(Interview)$
Kamil'Ozornek$–$E]Business$Director,$
Hurriyet$(Turkey)$
$
Hurriyet$is$a$traditional$media$business$with$a$strong$presence$in$the$online$
real$estate$market.$$This$session$looks$at$how$this$large$traditional$media$
company$view$online$real$estate$and$the$initiatives$that$it$is$undertaking$in$
this$highly$competitive$market.$
11:35$–$12:00$ International$Listings$–$Fad$or$
Opportunity?$
(Interview)$
Shameen'Golamy$–$MD,$INK$
Consulting$(UK)$
$
We$hear$a$lot$about$international$listings.$$Some$portals,$such$as$Rightmove,$
have$a$dedicated$team$focused$on$generating$revenues$from$overseas$
advertisers.$$Other$portals$partner$with$the$likes$of$ListGlobally$to$create$an$
international$section.$$This$session$discusses$with$the$former$head$of$
Rightmove$Overseas$the$opportunity$for$international$listings.$
12:00$–$12:25$ Creating$a$Global$MLS$for$
New$Developments$
(Presentation)$
Xavier'Wiggins$–$UK$Manager,$
Investorist$(UK)$
$
Investorist$is$trying$to$create$a$global$market$place$for$new$developments.$$
This$session$looks$at$what$Investorist$is$doing$and$how$it$can$impact$the$
property$marketing$industry.$

13. Version(5(–(FINAL(((
5(October(2015( 13(
Time' Topic' Speaker' Overview'
12:25$–$12:50$ Top$10$Property$Portals$I$
Admire$Most$–And$What$we$
can$Learn$from$Them$
(Presentation)$
Simon'Baker$–$Executive$Chairman,$
Property$Portal$Watch$
$
There$are$some$property$portals$around$the$world$that$can$be$thought$of$as$
leaders$in$some$of$the$things$that$they$do.$$This$session$looks$at$(from$my$
perspective)$the$top$10$property$portals$and$what$we$can$learn$from$them.$
12:50$–$13:00$ Conference$Wrap$Up$ Simon'Baker$–$Executive$Chairman,$
Property$Portal$Watch$
$
$

14. Version(5(–(FINAL(((
5(October(2015( 14(
!