Gospel & Culture: Dr. Pothana's Teaching

1. COACH Institute of Intercultural Studies, Hyderabad
Gospel & Culture
Dr. Pothana

2. Differences in Culture

4. Cultural Appreciation
Aspects of
culture
Values
Customs
Symbols
Language

5. Cultural Diversity
Values represent personal or socially
preferable modes of conduct or states
of existence that are enduring.
Why doesn’t McDonald’s sell
hamburgers in Nepal?

6. Non-Verbal Gestures

7. Non-Verbal Gestures

8. Non-Verbal Gestures

9. Non-Verbal Gestures

10. Individualism Vs. Collectivism (Hofstede)
Degree to which people in a
country prefer to act as
individuals rather than in
groups
Describes the relations between
the individual and his/her
fellows

11. Masculinity Vs. Femininity (Hofstede)
Division of roles and values in a
society
Masculine values prevail:
– assertiveness, success, competition
Feminine values prevail:
– quality of life, maintenance of warm
personal relationships, service, care
for the weak, solidarity

12. Confucian Dynamism (Hofstede)
Attitudes towards
– Time
– Persistence
– Status in society
– “Face”
– Respect for tradition
– Gifts and favors

13. Cultural Change Over Time
Change is slow and often painful
Shifts away from “traditional
values” towards “secular values”
Changes with shift from
“survival values” to “self-
expression values”

14. Dr. Pothana
bhaktapothana@gmail.com
+91-8309511427