This document discusses experimental design and 3k factorial designs. It begins by outlining the key elements of designing experiments, including conjectures or hypotheses, response variables, factors and their levels, treatments, blocking, tools for measurement, and effect models. It then provides an example of a 3^2 factorial design using a syrup frothing experiment with two factors (sugar concentration and acid concentration) at two levels each. The results of this experiment are analyzed, calculating sums of squares for the factors and their interaction. Finally, the document briefly introduces the general principles of a 3k factorial design.