The document explores the mobile-first ecosystem in Asia, highlighting significant user engagement and customer acquisition strategies across various countries. It presents insights into app usage, with users in Japan converting significantly better on mobile compared to desktop, and discusses affiliate marketing opportunities in the digital space. Key statistics include a 25% increase in user engagement and the growth of India's rural mobile internet users by 14 times in the last three years.

1. Asia’s
Thumbshoppers
Perspectives & Opportunities

2. Powering global app players for India & the World
Tyroo Mobile
Native Formats
Customer Profiling Based on
Publisher & Network Data
User Intent Captured
Through Card View
Customer Acquisition for
Focused Aategories
Sustained Revenue
Growth
Product Sales Outside
Advertiser Ecosystem
Product Discovery Across
Distributed Platforms
25 % Increase in User
Engagement
10 Bn Ad-requests 6 Bn Ad-requests 3 Bn Ad-requests
800+ Publishers, 5 Supply Side Partners, 10 Premium Publishers

3. Asia is a
Mobile First
Digital Ecosystem
2.4 Bn Potential Users*

4. Asia’s Mobile First Businesses

5. Consumption Insights of Mobile – First Customers
In Japan, Consumers view 3 times as many
products on their phones as on desktop and
convert 4 times higher than their counterparts in US
In China, Baidu gets more mobile traffic than desktop
Wandoujia, China’s largest alternative app
store, has a staggering 200 million users with
over 30 million apps downloaded every day
In Korea, Coupang the marketplace booked $0.7bn
GMV from mobile app and mobile site purchases last
year
Countries Like Thailand and Vietnam see
$10- $15 ARPU spend from Gamers using
pre-paid Micropayment Cards
India's rural mobile internet users have grown
14x in last 3 years

6. So what motivated the Customer Journey to install an app?
iOS Users Prefer WOM, Top Charts, and Ads
Motivation by OS
ANDROID
iOS

7. So what motivated the Customer Journey to install an app?
iOS Users Prefer WOM, Top Charts, and Ads
Fitment areas for Affiliates

8. Affiliate - Why models for Mobile are Different
Affiliate Channels One of the biggest player Installs / Active users
Coupon Coupon Duniya 1mn Installs
Dealsites Cashitback 100,000 Installs
CSE All in One Shopping 50K downloads / 10K

9. Affiliate - Opportunities Ahead
Affiliate Channels Mobile Affiliate Channel
Coupon ‘App of the Day’
Dealsites Recommended App Curation|App Discovery Engines
Cashback Recharge Apps
CSE Launchers, App Stores
Display Messengers
Digital Channel % Spend Allocation
Search 35%
Social 25%
Display 10%
Affiliate 20%
Re-marketing 10%
THEN NOW
Digital
Channel
User
App Store
Search
55%
Display 20%
Programmatic 10%
Recharge Apps 5%
Re-marketing 10%

10. OFFERWALLS
 Relevant Offers based on serving digital needs
of the user(recharge)
 Keep Engagement going – (Gaming
Offerwalls)
 One Place for All Incentivisation
PRODUCT ADS
 Curate Product Feeds basis Intent
 Serve Ecomm goal for category specific transactions
Rethinking Content Strategy
Content Strategy in a Changing World

11. Siddharth.p@tyroo.com SVG Media Pvt Ltd
(formerly known as Tyroo Media Pvt Ltd)
Smile Vun Group Building
Plot – 426, 1st Floor, Udyog Vihar Phase–III
Gurgaon, India- 122016
www.tyroo.com
Contact for any queries