The Top Ten Nigerian brands on Facebook & Twitter, as compiled by Playhouse Communication Ltd.

1. TOP NIGERIAN
BRANDS ON
FACEBOOK &
TWITTER
(MARCH 2012)
“Thoughts from the Playhouse”?
“Thoughts from the Playhouse” is a series of reports, essays and case studies on all
things digital from us at Playhouse Communication Ltd. We plan on producing at least
one „Thought‟ a month but if we find a lot of interesting stuff happening, we‟re not going
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email us at info@playhousehousecomm.com

2. TABLE OF CONTENTS
1 INTRODUCTION.............................................................................................................................. 3
2 THE TOP TEN ...................................................................................................................................4
3 TOP BANKS.......................................................................................................................................5
4 TOP PUBLICATIONS ...................................................................................................................... 6
5 TOP RADIO STATIONS ..................................................................................................................7
6 TOP NOLLYWOOD ACTOR/ACTRESSES .................................................................................8
6.1 ACTRESSES ......................................................................................................................................8
6.2 ACTORS ...........................................................................................................................................9
7 TOP MUSICIANS MALE/FEMALE ............................................................................................ 10
7.1 MUSIC (MALE) ............................................................................................................................... 10
7.2 MUSIC (FEMALE) ............................................................................................................................ 11
8 TOP PUBLIC OFFICE HOLDERS ............................................................................................... 12
9 TOP CONSUMER GOODS ............................................................................................................ 13
10 ABOUT PLAYHOUSE COMMUNICATION LTD ..................................................................... 14
Playhouse Thought Piece Page 2 19/04/2012

3. 1 Introduction
The Top Ten covers the following „product‟ categories
 Banks
 Consumer Goods
 Publications
 Radio Stations
 Consumer brands
 Music, Male & Female
 Public Office
 Nollywood actors & actresses
Measurement:
 „Success‟ is based on the number of „Likes‟ and „Followers‟ a brand has.
 We have looked solely at the official Nigerian page of the brands.
 The figures we have here were accurate as of 28th March 2012.
Note:
This is based on our own manual search of Facebook & Twitter pages. If you have any
brands you think we have missed; a category you think we should be considering or if
you simply have any comments you would like to share, please email us at
info@playhousecomm.com .
Playhouse Thought Piece Page 3 19/04/2012

4. 2 The Top Ten
FACEBOOK NO OF LIKES
1 1˃ MTN NIGERIA 515,048
2 2˃ BEAT FM 370,387
3 3˃ VANGUARD NEWSPAPER 250,289
4 4˃ COOL FM 244,557
5 5˃ GT BANK 203,403
6 6˃ DAILY TRUST 157,405
7 7˃ ALWAYS 141,619
8N SPRITE NIGERIA 101,015
8 9 ˅ MTV BASE NIGERIA 95,959
9 10 ˅ STAR LAGER 84,122
NO OF LIKES TWITTER NO OF FOLLOWERS
1 1˃ MTN NIGERIA 118,593
2 2˃ CHANNELS TV 84,637
3 3˃ VANGUARD NEWSPAPER 77,624
4 4˃ BEAT FM 57,640
6 5˄ PUNCH NEWSPAPER 57,119
5 6 ˅ SAHARA REPORTERS 56,494
7 7˃ BELLA NAIJA 32,768
8 8˃ COOL FM 30,058
9 9˃ THISDAY LIVE 29,052
10 10 ˃ GUARDIAN NEWSPAPER 28,090
KEY – position last month
Position this month
 MTN continues to top both platforms and on Facebook has now broken the 500,000
mark.
 Sprite Nigeria is a new entrant on Facebook coming in at number 8.
Playhouse Thought Piece Page 4 19/04/2012

5. 3 Top Banks
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 203,403
2 2 ˃ FIRST BANK 79,729
3 3 ˃ ACCESS BANK 32,086
4 4 ˃ WEMA BANK 22,700
5 5 ˃ DIAMOND BANK 13,998
6 6 ˃ UBA 13,377
8 7 ˄ FIDELITY BANK 1,691
7 8 ˅ KEYSTONE BANK(PHB) 1,397
9 9 ˃ ZENITH BANK 708
10 10 ˃ SKYE BANK 377
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 203,403
2 2 ˃ FIRST BANK 79,729
3 3 ˃ ACCESS BANK 32,086
4 4 ˃ WEMA BANK 22,700
5 5 ˃ DIAMOND BANK 13,998
6 6 ˃ UBA 13,377
8 7 ˄ FIDELITY BANK 1,691
7 8 ˅ KEYSTONE BANK(PHB) 1,397
9 9 ˃ ZENITH BANK 708
10 10 ˃ SKYE BANK 377
KEY – position last month
Position this month
Playhouse Thought Piece Page 5 19/04/2012

6. 4 Top Publications
FACEBOOK NO OF LIKES
1 1˃ VANGUARD 250,289
2 2˃ DAILY TRUST 157,405
3 3˃ SAHARA REPORTERS 87,582
4 4˃ PUNCH 66,780
5 5˃ TRIBUNE 39,246
6 6˃ THISDAY LIVE 34,011
7 7˃ PM NEWS 18,391
8 8˃ LEADERSHIP 18,233
9 9˃ THE SUN 8,928
10 10 ˃ DAILY TIMES 7,721
TWITTER NO OF FOLLOWERS
1 1 ˃ VANGUARD 77,624
3 2 ˄ PUNCH 57,119
2 3 ˅ SAHARA REPORTERS 56,494
4 4 ˃ THISDAY LIVE 29,052
5 5 ˃ GUARDIAN 28,090
6 6 ˃ DAILY TRUST 21,144
7 7 ˃ PM NEWS 17,183
8 8 ˃ LEADERSHIP 9,154
9 9 ˃ TELL MAGAZINE 7,763
10 10 ˃ DAILY TIMES 7,728
KEY – position last month
Position this month
Playhouse Thought Piece Page 6 19/04/2012

7. 5 Top Radio Stations
FACEBOOK NO OF LIKES
1 1˃ BEAT FM 370,387
2 2˃ COOL FM 224,557
3 3˃ WAZOBIA FM 87,112
4 4˃ SPLASH FM 28,402
5 5˃ BRILA FM 22,816
6 6˃ RAINBOW FM 12,806
7 7˃ CLASSIC FM 9,008
8 8˃ RHYTHM 93.7 9,029
9 9˃ RADIO CONTINENTAL 8,797
10 10 ˃ NAIJA FM 2,678
TWITTER NO OF FOLLOWERS
1 1˃ BEAT FM 57,640
2 2˃ COOL FM 30,058
6 3˄ RHYTHM 21,384
3 4 ˅ BRILA FM 7,099
4 5 ˅ WAZOBIA FM 7,008
5 6 ˅ SPLASH 5,428
7 7˃ CLASSIC FM 2,468
8 8˃ RAINBOW FM 1,994
9 9˃ NAIJA FM 1,849
10 10 ˃ RADIO CONTINENTAL 352
KEY – position last month
Position this month
Playhouse Thought Piece Page 7 19/04/2012

8. 6 Top Nollywood Actor/Actresses
6.1 Actresses
FACEBOOK NO OF LIKES
1 1˃ OMOTOLA JOLADE 664,090
2 2˃ STEPHANIE OKEREKE 439,908
3 3˃ TONTO DIKE 251,363
4 4˃ INI EDO 227,580
5 5˃ FUNKE JENIFA AKINDELE 118,028
6 6˃ CHIKA IKE 94,326
7 7˃ MERCY JOHNSON 93,931
8 8˃ OGE OKOYE 90,457
9 9˃ KATE HENSHAW 32,976
10 10 ˃ GENEVIEVE NNAJI 32,055
TWITTER NO OF FOLLOWERS
1 1˃ GENEVIEVE NNAJI 120,387
2 2˃ OMOTOLA JOLADE 57,552
3 3˃ FUNKE AKINDELE 54,837
4 4˃ RITA DOMINIC 51,911
5 5˃ UCHE JOMBO 39,070
6 6˃ INI EDO 28,842
7 7˃ MERCY JOHNSON 28,342
8 8˃ STEPHANIE OKEREKE 14,400
9 9˃ CHIOMA CHUKWUKA 13,015
10 10 ˃ CHIKA IKE 12,384
KEY – position last month
Position this month
Playhouse Thought Piece Page 8 19/04/2012

9. 6.2 Actors
FACEBOOK NO OF FRIENDS
1 1 ˃ FEMI BRANCH 5,019
2 2 ˃ JETA AMATA 4,937
3 3 ˃ YEMI BLAQ 4,995
4 4 ˃ LANCELOT IMASUEN 4,912
5 5 ˃ RAMSEY NOAH 4,842
7 6 ˄ TONY UMEZ 4,836
6 7 ˅ JIM IYKE 4,828
8 8 ˃ SAINT OBI 4,765
9 9 ˃ CHIDI MOKEME 4,687
10 10 ˃ NKEM OWOH 4,005
TWITTER NO OF FOLLOWERS
1 1˃ CHIDI MOKEME 18,824
2 2˃ NKEM OWOH 11,867
3 3˃ JIM IYKE 11,554
4 4˃ RMD 9,628
5 5˃ RAMSEY NOAH 2,377
6 6˃ YEMI BLAQ 2,034
8 7˄ FEMI BRANCH 715
7 8 ˅ JETA AMATA 532
9 9˃ FRED AMATA 165
10 10 ˃ SAINT OBI 98
KEY – position last month
Position this month
Playhouse Thought Piece Page 9 19/04/2012

10. 7 Top Musicians Male/Female
7.1 Music (male)
FACEBOOK
MUSIC MALES NO OF LIKES
1 1 ˃ MI 427,128
2 2 ˃ DON JAZZY 422,355
3 3 ˃ TERRY G 336,329
4 4 ˃ DAREY ART ALADE 292,706
5 5 ˃ BANKY W 285,396
6 6 ˃ WANDE COAL 282,844
7 7 ˃ WIZKID 279,960
8 8 ˃ D BANJ 267,603
9 10 ˄ NAETO C 265,795
10 9 ˅ ICE PRINCE 255,836
TWITTER
MUSIC MALES NO OF FOLLOWERS
1 1˃ DON JAZZY 238,772
2 2˃ WIZKID 193,461
3 3˃ D BANJ 185,998
4 4˃ BANKY W 172,115
5 5˃ MI 143,897
6 6˃ ELDEE 112,699
7 7˃ NAETO C 109,979
8 8˃ PETER P SQUARE 104,252
9 9˃ WAN DE COAL 92,954
10 10 ˃ DAREY ART ALADE 77,033
KEY position last month
Position this month
Playhouse Thought Piece Page 10 19/04/2012

11. 7.2 Music (female)
MUSIC FEMALES NO OF LIKES
1 1˃ NNEKA 191,868
2 2˃ ASA 33,347
3 3˃ GOLDIE 19,533
4 4˃ OMAWUNMI 17,933
5 5˃ WAJE 11,892
6 6˃ TIWA SAVAGE 10,954
7 7˃ SASHA P 5,212
8 8˃ FRAGRANCE 4,597
9 9˃ BOUQUI 4,332
10 10 ˃ MOCHEDDAH 3,116
MUSIC FEMALES NO OF FOLLOWERS
1 1˃ TIWA SAVAGE 96,964
2 2˃ MOCHEDDAH 56,667
3 3˃ OMAWUMI 47,021
4 4˃ WAJE 32,880
5 5˃ ASA 35,531
7 6˄ SASHA P 25,057
6 7 ˅ MUNACHI ABII 24,504
8 8˃ EVA ALORDIAH 20,199
10 9 ˄ NNEKA 14,416
9 10 ˅ GOLDIE 14,306
KEY – position last month
Position this month
Playhouse Thought Piece Page 11 19/04/2012

12. 8 Top Public office holders
FACEBOOK NO OF LIKES
1 1˃ GOODLUCK JONATHAN 704,111
2 2˃ NUHU RIBADU 191,229
3 3˃ PAT UTOMI 169,115
4 4˃ BABATUNDE FASHOLA 167,321
5 5˃ NASIR EL RUFAI 112,933
6 6˃ BIKOLA SARAKI 36,991
7 10 ˃ DONALD DUKE 15,583
8 7˃ EMMANUEL UDUAGHAN 15,398
9 8˃ OKONJO IWEALA 11,737
10 9 ˃ DIMEJI BANKOLE 9,163
TWITTER NO OF FOLLOWERS
1 1˃ BABATUNDE FASHOLA 55,537
3 2˄ DELE MOMODU 33,161
2 3 ˅ GOODLUCK JONATHAN 32,161
4 4˃ PAT UTOMI 12,889
5 5˃ BUKOLA SARAKI 9,024
6 6˃ BOLAJI ABDULLAHI 4,972
7 7˃ SEGUN MIMIKO 1,606
8 8˃ LIYEL IMOKE 1,234
10 9˄ DIMEJI BANKOLE 595
9 10 ˅ EMMANUEL UDUAGHAN 464
KEY – position last month
Position this month
Playhouse Thought Piece Page 12 19/04/2012

13. 9 Top Consumer Goods
FACEBOOK NO OF LIKES
1 1˃ MTN 515,048
2 2˃ ALWAYS 141,619
3 3˃ MTV BASE 97,473
4 4˃ STAR LAGER 92,565
5 5˃ TAJ HAIR 66,667
6 6˃ SAMSUNG 66,708
7 7˃ GLO 62.621
8 8˃ GUINNESS VIP 54,246
9 9˃ ETISALAT 53,751
10 10 ˃ GULDER 38,241
TWITTER NO FO FOLLOWERS
1 ˃ MTN 118,593
2 ˃ CHANNELS TV 84,637
3 ˃ ETISALAT 18,856
4 ˃ GLO 6,761
5 ˃ DSTV nigeria 3,417
6 ˃ AIRTEL NIGERIA 3,215
7 ˃ Lagos TV 1,141
8 ˃ DANGOTE GROUP 841
9 ˃ OANDO 638
10 ˃ MALTINA 517
KEY – position last month
Position this month
Playhouse Thought Piece Page 13 19/04/2012

14. 10 About Playhouse Communication Ltd
Playhouse Communication Ltd is a digital agency based in Lagos, Nigeria.
We believe that successful brands need to create communications that engage. And we
believe that digital - whether mobile or internet, be it a game, an app, a website or just a
banner - offers a cost effective platform for creating and maintaining this dialogue.
We offer a broad range of services including:
 Digital advertising
 Strategy & planning
 Creative
 Development & programming
 Social Media development & management
 Research
 Media planning & buying
 Innovation
To find out more or to contact us:
 Web: www.playhousecomm.com
 Facebook: www.facebook.com/playhousecomm
 Twitter: www.twitter.com/playhousecomm
 Email: info@playhousecomm.com
Playhouse Thought Piece Page 14 19/04/2012