The document analyzes the top Nigerian brands on Facebook and Twitter in September 2012 across various categories such as overall, consumer goods, publications, radio stations, music, public office holders, Nollywood actors/actresses, and banks. Measurement is based on number of likes and followers. MTN, GT Bank, and Vanguard topped the overall rankings on Facebook, while Nigeria News Desk, Channels TV, and MTN led on Twitter.

1. TOP NIGERIAN BRANDS
ON FACEBOOK &
TWITTER
(SEPTEMBER 2012)

2. TABLE OF CONTENTS
1 INTRODUCTION ....................................................................................................................... 3
2 THE OVERALL TOP TEN ........................................................................................................ 4
3 TOP CONSUMER GOODS ............................................................................................................. 5
4 TOP PUBLICATIONS ................................................................................................................ 6
5 TOP RADIO STATIONS ............................................................................................................ 7
6 TOP NOLLYWOOD ACTOR/ACTRESSES ............................................................................. 8
6.1 ACTRESSES................................................................................................................................ 8
6.2 ACTORS .................................................................................................................................... 9
7 TOP MUSICIANS MALE/FEMALE ....................................................................................... 10
7.1 MUSIC (MALE) ......................................................................................................................... 10
7.2 MUSIC (FEMALE) ..................................................................................................................... 11
8 TOP PUBLIC OFFICE HOLDERS.......................................................................................... 12
9 TOP BANKS.............................................................................................................................. 13
10 ABOUT US ................................................................................................................................ 14
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3. 1 Introduction
The Top Ten covers the following categories
 Overall Top 10
 Consumer Goods
 Publications
 Radio Stations
 Music, Male & Female
 Public Office holders
 Nollywood actors & actresses
 Banks
Measurement:
 ‘Success’ is based on the number of ‘Likes’ and ‘Followers’ a brand has.
 We have looked solely at the official Nigerian page of the brands.
 The figures we have here were accurate as of 5th October 2012.
Note:
This is based on our own manual search of Facebook & Twitter pages. If you
have any brands you think we have missed; a category you think we should be
considering or if you simply have any comments you would like to share, please
email us at info@playhousecomm.com .
The Overall Top 10 is a list of the best performing Nigerian brands on Facebook and
Twitter.
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4. 2 The Overall Top Ten
FACEBOOK NO OF LIKES
1 1 ˃ MTN 771,708
2 2 ˃ GT BANK 555,420
3 3 ˃ VANGUARD 430,737
4 4 ˃ DAILY TRUST 235,084
5 5 ˃ ALWAYS 172,647
6 6 ˃ PUNCH 184,056
7 7 ˃ ETISALAT 168,823
8 8 ˃ STAR LAGER 159,177
9 9 ˃ SAHARA REPORTERS 129,220
10 10 ˃ MTV BASE 112,874
TWITTER NO OF FOLLOWERS
1 1 ˃ NIGERIA NEWS DESK 233,238
3 2 ˄ CHANNELS TV 144,390
2 3 ˅ MTN 142,719
4 4 ˃ VANGUARD 124,754
5 5 ˃ PUNCH 97,278
6 6 ˃ SAHARA REPORTERS 90,353
7 7 ˃ BEAT FM 85,778
8 8 ˃ COOL FM 54,018
9 9 ˃ THISDAY LIVE 49,155
10 10 ˃ GUARDIAN 46,493
KEY – position last month
Position this month
N – New entry
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5. 3 Top Consumer Goods
FACEBOOK NO OF LIKES
1 1 ˃ MTN 771,708
2 2 ˃ ALWAYS 172,647
3 3 ˃ ETISALAT 168,823
4 4 ˃ STAR LAGER 159,177
7 5 ˄ INDOMIE NIGERIA 117,774
5 6 ˅ MTV BASE 112,874
8 7 ˄ CLOSEUP NIGERIA 108,790
6 8 ˅ SPRITE NIGERIA 105,907
10 9 ˄ GLO 95,649
9 10 ˅ SAMSUNG NIGERIA 93,949
TWITTER NO FO FOLLOWERS
1 1 ˄ CHANNELS TV 144,390
2 2 ˅ MTN 142,719
3 3 ˃ ETISALAT 32,034
4 4 ˃ GLO 13,435
5 5 ˃ AIRTEL NIGERIA 9,227
6 6 ˃ DSTV NIGERIA 6,442
8 7 ˄ HENNESSY NIGERIA 3,296
8 N TOMTOM HONEY LEMON 1,871
7 9 ˅ AIT 1,559
9 10 ˅ SAMSUNG NIGERIA 1,476
KEY – position last month
Position this month
N – New entry
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6. 4 Top Publications
FACEBOOK NO OF LIKES
1 1 ˃ VANGUARD 430,737
2 2 ˃ DAILY TRUST 235,084
3 3 ˃ PUNCH 184,056
4 4 ˃ SAHARA REPORTERS 129,220
5 5 ˃ TRIBUNE 90,951
6 6 ˃ THISDAY LIVE 80,209
7 7 ˃ LEADERSHIP 53,417
8 8 ˃ PM NEWS 35,136
9 9 ˃ THE SUN 27,305
10 10 ˃ DAILY TIMES 21,558
TWITTER NO OF FOLLOWERS
1 1 ˃ NIGERIA NEWS DESK 233,238
2 2 ˃ VANGUARD 124,754
3 3 ˃ PUNCH 97,278
4 4 ˃ SAHARA REPORTERS 90,353
5 5 ˃ THISDAY LIVE 49,155
6 6 ˃ GUARDIAN 46,493
7 7 ˃ DAILY TRUST 40,366
8 8 ˃ PM NEWS 34,222
9 9 ˃ LEADERSHIP 21,416
10 10 ˃ DAILY TIMES 16,477
KEY – position last month
Position this month
N – New entry
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7. 5 Top Radio Stations
FACEBOOK NO OF LIKES
1 1 ˃ BEAT FM 402,679
2 2 ˃ COOL FM 268,689
3 3 ˃ WAZOBIA FM 182,709
5 4 ˄ BRILA FM 62,003
4 5 ˅ SPLASH FM 48,371
6 6 ˃ NAIJA FM 20,117
7 7 ˃ RAINBOW FM 16,735
8 8 ˃ CLASSIC FM 15,599
9 9 ˃ RHYTHM 93.7 14,491
10 10 ˃ RADIO CONTINENTAL 9,984
TWITTER NO OF FOLLOWERS
1 1 ˃ BEAT FM 85,778
2 2 ˃ COOL FM 54,018
3 3 ˃ RHYTHM 34,850
4 4 ˃ WAZOBIA FM 19,290
5 5 ˃ BRILA FM 15,059
6 6 ˃ SPLASH 9,459
7 7 ˃ NAIJA FM 8,127
8 8 ˃ CLASSIC FM 5,371
9 9 ˃ RAINBOW FM 3,335
10 10 ˃ RADIO CONTINENTAL 1,724
KEY – position last month
Position this month
N – New entry
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8. 6 Top Nollywood Actor/Actresses
6.1 Actresses
FACEBOOK NO OF LIKES
1 1 ˃ OMOTOLA JOLADE 854,482
2 2 ˃ STEPHANIE OKEREKE 537,798
3 3 ˃ TONTO DIKE 352,988
6 4 ˄ MERCY JOHNSON 351,962
5 5 ˃ FUNKE JENIFA AKINDELE 293,669
4 6 ˅ INI EDO 242,489
7 7 ˃ OGE OKOYE 161,641
8 8 ˃ CHIKA IKE 121,930
9 9 ˃ GENEVIEVE NNAJI 73,803
10 10 ˃ BIMBO OSHIN 44,603
TWITTER NO OF FOLLOWERS
1 1 ˃ GENEVIEVE NNAJI 194,315
2 2 ˃ OMOTOLA JOLADE 92,909
3 3 ˃ FUNKE AKINDELE 81,627
4 4 ˃ RITA DOMINIC 74,519
5 5 ˃ UCHE JOMBO 133,215
6 6 ˃ INI EDO 48,067
7 7 ˃ MERCY JOHNSON 43,303
8 8 ˃ STEPHANIE OKEREKE 23,680
9 9 ˃ CHIOMA CHUKWUKA 20,133
10 10 ˃ CHIKA IKE 19,880
KEY – position last month
Position this month
N – New entry
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9. 6.2 Actors
FACEBOOK NO OF LIKES
1 1 ˃ ODUNLADE ADEKOLA 130,473
3 2 ˄ NKEM OWOH 125,979
2 3 ˅ BABA SUWE 63,804
4 4 ˃ FEMI BRANCH 34,932
5 5 ˃ DESMOND ELLIOT 16,598
6 6 ˃ CHINEDU IKEDIEZE AKI 11,401
7 7 ˃ OSITA I HEME PAWPAW 9,161
8 8 ˃ NONSO DIOBI 7,828
9 9 ˃ YEMI BLAQ 1,380
10 10 ˃ RMD 1,119
TWITTER NO OF FOLLOWERS
1 1 ˃ DESMOND ELLIOT 31,843
2 2 ˃ CHIDI MOKEME 26,664
3 3 ˃ JIM IYKE 44297
4 4 ˃ MIKE EZURUONYE 20,626
5 5 ˃ NKEM OWOH 20,289
6 6 ˃ RMD 17,174
7 7 ˃ NONSO DIOBI 16,484
8 8 ˃ CHINEDU IKEDIEZE AKI 8,858
9 9 ˃ OSITA IHEME PAWPAW 7,325
10 10 ˃ KALU IKEAGWU 4,545
KEY – position last month
Position this month
N – New entry
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10. 7 Top Musicians Male/Female
7.1 Music (male)
FACEBOOK
MUSIC MALES NO OF LIKES
1 1 ˃ D BANJ 556,792
2 2 ˃ DON JAZZY 463,928
5 3 ˄ WIZKID 449,266
3 4 ˅ MI 442,424
4 5 ˅ TERRY G 373,880
6 6 ˃ ICE PRINCE 350,637
7 7 ˃ WANDE COAL 315,395
8 8 ˃ BANKY W 309,371
9 9 ˃ DAREY ART ALADE 302,491
10 10 ˃ NAETO C 299,812
TWITTER
MUSIC MALES NO OF FOLLOWERS
1 1 ˃ DON JAZZY 414,964
2 2 ˃ WIZKID 358,059
3 3 ˃ D BANJ 328,015
4 4 ˃ BANKY W 248,536
7 5 ˄ ELDEE 212,955
5 6 ˅ MI 195,446
6 7 ˅ PETER P SQUARE 177,818
8 8 ˃ NAETO C 147,810
9 9 ˃ WAN DE COAL 141,854
10 10 ˃ DAREY ART ALADE 104,751
KEY position last month
Position this month
N – New entry
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11. 7.2 Music (female)
MUSIC FEMALES NO OF FRIENDS
1 1 ˃ NNEKA 221,999
2 2 ˃ ASA 42,459
3 3 ˃ GOLDIE 23,228
4 4 ˃ OMAWUNMI 21,203
5 5 ˃ TIWA SAVAGE 15,324
6 6 ˃ WAJE 14,512
7 7 ˃ SASHA P 5,598
8 8 ˃ MOCHEDDAH 4,200
9 9 ˃ DENCIA 1,919
10 10 ˃ CHIDYNMA 313
MUSIC FEMALES NO OF FOLLOWERS
1 1 ˃ TIWA SAVAGE 165,976
3 2 ˃ MOCHEDDAH 108,641
2 3 ˃ SASHA P 45,773
4 4 ˃ OMAWUMI 63,713
5 5 ˃ ASA 52,913
6 6 ˃ WAJE 48,145
9 7 ˃ GOLDIE 36,842
7 8 ˃ MUNA ABII 32,840
8 9 ˃ EVA ALORDIAH 31,146
10 10 ˃ NNEKA 20,989
KEY – position last month
Position this month
N – New entry
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12. 8 Top Public office holders
FACEBOOK NO OF LIKES
1 1 ˃ GOODLUCK JONATHAN 782,809
2 2 ˃ NUHU RIBADU 302,605
3 3 ˃ PAT UTOMI 179,413
4 4 ˃ BABATUNDE FASHOLA 177,427
5 5 ˃ NASIR EL RUFAI 141,331
6 6 ˃ BUKOLA SARAKI 39,133
7 7 ˃ ROTIMI AMAECHI 23,931
8 8 ˃ DONALD DUKE 15,909
9 9 ˃ EMMANUEL UDUAGHAN 16,102
10 10 ˃ RAUF AREGBESOLA 14,709
TWITTER NO OF FOLLOWERS
1 1 ˃ NASIR EL RUFAI 108,351
2 2 ˃ BABATUNDE FASHOLA 86,093
3 3 ˃ DELE MOMODU 56,606
4 4 ˃ GOODLUCK JONATHAN 44,409
5 5 ˃ NUHU RIBADU 33,489
6 6 ˃ PAT UTOMI 21,784
7 7 ˃ BUKOLA SARAKI 15,003
8 8 ˃ BOLAJI ABDULLAHI 7,301
9 9 ˃ SEGUN MIMIKO 3,103
10 10 ˃ LIYEL IMOKE 2,116
KEY – position last month
Position this month
N – New entry
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13. 9 Top Banks
FACEBOOK NO OF LIKES
1 1 ˃ GT BANK 555,420
2 2 ˃ FIRST BANK 130,055
3 3 ˃ ACCESS BANK 33,567
5 4 ˄ WEMA BANK 27,629
4 5 ˅ UBA 21,887
6 6 ˃ DIAMOND BANK 18,324
7 7 ˃ UNITY BANK 12,269
8 8 ˃ SKYE BANK 8,566
9 9 ˃ KEYSTONE BANK(PHB) 3,761
10 10 ˃ FIDELITY BANK 3,069
TWITTER NO OF FOLLOWERS
1 1 ˃ GT BANK 22,952
2 2 ˃ FIRST BANK 7,428
3 3 ˃ ACCESS BANK 2,896
4 4 ˃ SKYE BANK 2,074
5 5 ˃ ZENITH BANK 1,827
6 6 ˃ UBA 1,550
7 7 ˃ WEMA BANK 1,536
8 8 ˃ DIAMOND 815
9 9 ˃ FIDELITY BANK 522
10 10 ˃ KEYSTONE BANK 390
KEY – position last month
Position this month
N – New entry
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14. 10 About Us
Playhouse is a full service digital advertising agency.
If you would like to find out more, please click the following:
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