Social media fundamentals

REACHING OUT WITH SOCIAL MEDIA
by Ray Villalobos

WHAT IS SOCIAL MEDIA
A network for socializing with friends. Business Pages,
Facebook
Groups, Chats, Events, etc. “I LIKE chicken”

Public Stream - Fans keep track of their favorite people. Tags,
Twitter
ReTweets, Follows. “I’m eating #chicken”

The net’s largest repository of video. 10 mins, Channels.
YouTube
“Here’s a video of me eating chicken”

A place for online resumes. Groups, Skills, Experience. “I’m
LinkedIn
skilled at cooking chicken soup”

A network for socializing with friends from Google. Circles,
Google+ Hangouts. “Let’s hang-out and video-chat with our
chickens”

Let people know places you’re at and rate them. Check-ins.
FourSquare
Business Directions. “I’m eating chicken here right now
, Yelp and it’s the bomb.

Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

Facebook

•Aconversation Twitter

between
people using YouTube

technology
LinkedIn

Google+ Hangouts. “Let’s hang-out and video-chat with our
chickens”

FourSquare


Facebook

•A conversation Twitter

between
people using YouTube

technology
LinkedIn
• Many types of
social media Google+ Hangouts. “Let’s hang-out and video-chat with our
chickens”

FourSquare


FACEBOOK STATS

Source: http://goo.gl/Y2LNw


FACEBOOK STATS
• Facebook had 845 million
active users/Month



FACEBOOK STATS
active users/Month

• 425million used Facebook
mobile



FACEBOOK STATS
active users/Month

mobile

• 170 Million Users in US/
Canada



FACEBOOK STATS
active users/Month

mobile

• 170 Million Users in US/
Canada

• 57% of users are daily
users


USING FACEBOOK

Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray

WHAT CAN I DO?


WHAT CAN I DO?

• Create a personal proﬁle


WHAT CAN I DO?


• Organize a Group


WHAT CAN I DO?



• Create a Business Page


WHAT CAN I DO?



• Create a Business Page

• Place an ad


CREATING A PROFILE


YOUR PROFILE PAGE


YOUR PROFILE PAGE

• Timeline


YOUR PROFILE PAGE

• Timeline

• Stream/Wall


YOUR PROFILE PAGE

• Timeline

• Stream/Wall

• Up to 5000
Friends


YOUR PROFILE PAGE

• Timeline

• Stream/Wall

• Up to 5000
Friends

• Privacy controls


WORKING YOUR PROFILE


• Adding a video or photos improves visibility on timeline



• Info
posted to proﬁle not in search engines, so not the
best way to promote your business



• Info

• Createevents, tag people on photos, message them
about your events.



• Info

• Createevents, tag people on photos, message them
about your events.

• Keep communication on Facebook personal...people
don’t like a sales pitch. They’re there to socialize.


FACEBOOK GROUPS


WHAT’S A GROUP?


WHAT’S A GROUP?

• Internal conversation between members


WHAT’S A GROUP?


• Not seen by Google, so this is not for external use.


WHAT’S A GROUP?


• Not seen by Google, so this is not for external use.

• Up to 5000 members in a group, so they should be for
small membership


CREATING A GROUP


CREATING A GROUP
https://www.facebook.com/groups


CREATING A GROUP
• Memberscan invite https://www.facebook.com/groups

other members


CREATING A GROUP

other members

• Groups can be open,
closed or secret


CREATING A GROUP

other members

closed or secret

• Canhave multiple
admins, who can edit
description, ban
members, etc


CREATING A GROUP

other members

closed or secret

• Canhave multiple
admins, who can edit
description, ban
members, etc

• Adminscan’t remove
admin privileges from
older members

WHAT CAN MEMBERS DO?
• See member list and ask to
friend other members


• Create Group Events



• Chat as a group

• See member list and ask to • Add photos to group pages


• Chat as a group

• Create shared documents

• Chat as a group

• Email entire group
• Chat as a group

• Email entire group
• Chat as a group
• Create group polls

EVENTS FOR GROUPS


EVENTS FOR GROUPS

• Typicalevent name,
date, time, location


EVENTS FOR GROUPS


• Can be public or
private event


EVENTS FOR GROUPS


• Can be public or
private event

• Added to sidebar of
group


GROUP PHOTOS


GROUP PHOTOS

•A member can add a photo


GROUP PHOTOS


• Members can comment and tag photos


GROUP PHOTOS


• Members can comment and tag photos

• People can see photos and comments from
people who are not normally their friends


NOTIFICATIONS


NOTIFICATIONS

• Members still control notiﬁcations


NOTIFICATIONS


• They can choose not to be notiﬁed about
group activity


NOTIFICATIONS


• They can choose not to be notiﬁed about
group activity

• Can change email frequency


CHATS


CHATS

• Can start a chat with members of groups


CHATS


• Members don’t have to be online


CHATS


• Members don’t have to be online

• Unlike a normal chat, group chat members
won’t see icon that says other user is typing


DOCUMENTS


DOCUMENTS

• Create
group
documents


DOCUMENTS

• Create
group
documents

• Onlycreator can
delete


DOCUMENTS

• Create
group
documents

• Onlycreator can
delete

• Members can
contribute and add
to documents


GROUP EMAILS


GROUP EMAILS
•A group can have a mailing list type email.


GROUP EMAILS

• Go to GROUP PAGE, then EDIT GROUP


GROUP EMAILS


• Emails posted to group documents


GROUP EMAILS



• Response to emails get posted as comments


GROUP EMAILS




• Only members can send to email


GROUP EMAILS




• Only members can send to email

• Can’t
change email you ﬁrst create so careful when picking
an email address.


BUSINESS/FAN PAGES


WHY CREATE A FAN PAGE


AKA Business Page


AKA Business Page

• Your
business can have it’s
own Facebook URL


AKA Business Page

• Your
own Facebook URL

• Business, posts
appear on
stream for people who LIKE
business


AKA Business Page

• Your
own Facebook URL

• Business, posts
appear on
business

• Indexed on Google Search


AKA Business Page

• Your
own Facebook URL

• Business, posts
appear on
business

• Indexed on Google Search

• You
can get Insights:
Demographics, Metrics


HOW NOT TO DO IT


HOW NOT TO DO IT
• Businessesare not allowed
to build proﬁles


HOW NOT TO DO IT
to build proﬁles

• Maximum of 5000
people, so you can quickly
run out


HOW NOT TO DO IT
to build proﬁles

• Maximum of 5000
run out

• Noinsights, multiple
admins, ﬁlters, discussion
boards, etc


HOW NOT TO DO IT
to build proﬁles

• Maximum of 5000
run out

• Noinsights, multiple
admins, ﬁlters, discussion
boards, etc

• No Widgets for WebSite

BUILDING A PAGE


HOW DO I CREATE A PAGE



• Facebook.com/pages




• Click on create a page





• Fill out your info





• Fill out your info

• Add Admins


MANAGE PERMISSIONS


MANAGE PERMISSIONS

• You
can choose to
Unpublish Page untill ready


MANAGE PERMISSIONS

• You
can choose to

• Blacklist
to control words
that avoid spam


MANAGE PERMISSIONS

• You
can choose to

• Blacklist
to control words
that avoid spam

• Profanity blocklist available


BASIC INFO


BASIC INFO

• The Category
determines what
options you see here, so
be careful when
choosing a category


BASIC INFO

• The Category
determines what
options you see here, so
be careful when
choosing a category

• Geta username so that
you can have a shortcut
URL for your page


PROFILE PICTURE


PROFILE PICTURE

• Include your logo


PROFILE PICTURE


• IncludeText, Phone #,
showcase products


PROFILE PICTURE


• IncludeText, Phone #,
showcase products

• Change as often as you like,
make it topical...Christmas
Photo, Independence Day,
etc.


RESOURCES


RESOURCES

• Invite
your e-mail
Contacts to add
members to your group


RESOURCES

• Invite
your e-mail
Contacts to add

• Add Social Plug-ins let
you put like buttons,
comments and friends on
your website.


RESOURCES

• Invite
your e-mail
Contacts to add

• Add Social Plug-ins let
you put like buttons,
comments and friends on
your website.

• Link to Twitter


INSIGHTS


INSIGHTS

• Track activity


INSIGHTS

• Track activity

• Interactions


ADVERTISE


ADVERTISE

• Excellent way to
target


ADVERTISE

• Excellent way to
target

• Demographics,
geo-location, likes


NAVIGATING AS BUSINESS


• Comment on walls as business



• Can help brand you




• Go to related pages and post on their pages





• Respond to users concerns on other pages/groups





• Respond to users concerns on other pages/groups

• LIKE
other business...great for ﬁnding people who
might be interested on your page.


OTHER SOCIAL NETWORKS


YOUTUBE STATS

Source: http://goo.gl/mceKw


YOUTUBE STATS

• Equivalent of 240,000 full length ﬁlms every week



YOUTUBE STATS


•3 billion videos viewed per day



YOUTUBE STATS



• Broad demographic18-54 years old



YOUTUBE STATS




• 800 Million Unique visitors each month



YOUTUBE STATS




• 800 Million Unique visitors each month

• Google Searchable, link to sites, FB pages, etc.


SOCIAL NETWORK FOR


SOCIAL NETWORK FOR
• Like texting for small groups


SOCIAL NETWORK FOR

• Public by default


SOCIAL NETWORK FOR


• Network for Followers


SOCIAL NETWORK FOR



• Place to ask questions


SOCIAL NETWORK FOR




• Place to follow events


SOCIAL NETWORK FOR




• Place to follow events

• Great originator of content


TWITTER STATS

Source: http://goo.gl/xXiBh


TWITTER STATS
• 140Million Active
Users



TWITTER STATS
Users

• 55% mobile users



TWITTER STATS
Users

• 55% mobile users

• 340 Million tweets
daily



WHO’S ON TWITTER

http://blog.twitter.com/2011/09/one-hundred-million-voices.html

WHO’S ON TWITTER

• All NFL Teams / 50% of NFL players / 75% of NBA players


WHO’S ON TWITTER


• 82% Congress, 85% senators


WHO’S ON TWITTER



• 87% of Top 100 Musicians


WHO’S ON TWITTER




• 100% top 50 TV shows


WHO’S ON TWITTER




• 100% top 50 TV shows

• 99% America’s top 200 non-proﬁts


ALSO RANS


TOOLS


HOOTSUITE


HOOTSUITE

• Schedule tweets


HOOTSUITE

• Schedule tweets

• Monitor Streams


HOOTSUITE

• Schedule tweets

• Monitor Streams

• Track link clicks


KLOUT


KLOUT

• Track
Awesomeness


KLOUT

• Track
Awesomeness

• Findout who
you’re inﬂuencing


LINK ‘EM
TOGETHER


LINK ‘EM
TOGETHER

• http://ping.fm


THE END


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