from vidya school of business

3.  Fast-moving consumer goods (FMCG) also called
consumer packaged goods (CPG) are products that
are sold quickly and at relatively low cost.
 Those consumables which are normally consumed
by the consumers at regular intervals or frequently are
called Fast-moving consumer goods (FMCG) or
consumer packaged goods (CPG).

4.  Non-durable goods such as soft drinks, toiletries,
over-the-counter drugs, processed foods and many other
consumables.
 Durable goods or major appliances such as kitchen
appliances are generally replaced over a period of several
years.

5. FMCG is the fourth largest sector in the
Indian Economy .
A total market size of Rs. 60,000 crores.
 FMCG sector generates 5% of total factory
employment in the country.
 It is creating employment for three million
people, especially in small towns and rural
India.

6.  From the consumers' perspective:
 Frequent purchase
 Low involvement (little or no effort to choose the item)
 Low price
 Short shelf life
 Must use for daily consumption
 From the marketers' angle:
 High volumes
 Low contribution margins
 Extensive distribution networks
 High stock turnover

8. Strengths
 Low operational costs
 Presence of established distribution
networks in both urban and rural areas.
Weaknesses
 Lower scope of investing in
technology.
 Low exports levels

9. Opportunities
 Untapped rural market.
 Rising income levels, i.e. increase in purchasing
power of consumers.
 Large domestic market- a population of over one
billion.
 Export potential.
Threats
 Removal of import restrictions resulting in
replacing of domestic brands.

13. INCORPORATION
Incorporated in 1933.
TURNOVER
Over 30,170 crores during the period April 1, 2014 to March 31,
2015
PEOPLE
Employees More Than 18000 employees including over 2000
managers
REACH:
Reach 6.4 million retail outlets which includes direct reach to over 2
million retail outlets.
R&D:
Two R&D centres in India in Mumbai and Bangalore.

15.  The Company has 21 product categories out of
which only 8 product have presence in India.
 In India Proctor & Gamble has two subsidiaries:
P&G Hygiene and Health Care Ltd. and P&G
Home Products Ltd.
 P&G Hygiene and Health Care Limited has a
turnover of more than Rs. 500 crores.

16.  Pushing consumer for more usage: low costs satchels/mini
packets, seasonal products,
More awareness, emotional connectivity, more persuasion.
Providing more benefits with expanded product range within a
brand.
Focus on increasing consumption in rural market.
 More stores, better stores and better service.
Focus on product quality, design, formulating, positioning,
pricing.
Integrated communication via websites, forums, social media.

17.  More and more people these days have started
involving themselves in this field as; it creates
tremendous job opportunities for them. It is a
steady, diverse and a highly profitable industry
where a person can do a lot of work.
 The jobs in this field range from sales and
supply chain, investment, promotion, H.R
development, and general management. It also
allows you to trade directly with the various
traders online.