Retail Industry - Spencer’s

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This is a Primary Research in Retail Industry by visiting spencer's Hyper in Trichy.

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Retail Industry - Spencer’s

  1. 1. RETAIL INDUSTRY spencer’s Hyper Piyushree Nagrale MBA BIM, Trichy
  2. 2. spencer’s Address: No-6, Bharthiyar Salai, Cantonment, Near Junction, Trichy
  3. 3. spencer’s Hyper • RP Sanjiv Goenka Group • Shaswath Goenka- Youngest Chairman in Retail Industry • Format- Hypermarket • Date of opening- October 2008 • 8 Stores in the South Region ( Erode, Kodaikanal, Coimbature, Trichy) • Choice of Location- Near Central Bus stand & Residential area • Trading Area- 11,883 square feet
  4. 4. Product Category • Food Court • Footwear • Bakery • Personal Care • FMCG Products • Perishable Food Products • Imported goods • Kitchenware • Fruits/Vegetables
  5. 5. In-store Promotions • Lucky Draw on Basmati Rice •Offered Flight Tickets to the winners •Points on purchase •Discounts on Home grown products Colgate Section Pond’s Section
  6. 6. Merchandise Sourcing • Distribution Centre- Manikandam location • Frequency- ARS system(Auto Replenishment) • Replenishment- No. of SKU based on store sq ft • Merchandiser will fix MSF (maximum shelf fit) for every SKU based on 3 months trends • Local Purchases- Direct Supply – Based on margins – Products: Desi Food(snacks), egg, milk, Floor Cleaner, Perishable products, Smart Choice(Dishwasher) etc. • Private Brands- – Kept along with the other products – Products: Spencer’s Iodised Salt, Clean Home Dishwasher, Expert Matic Detergent Powder, Spencer’s Facial Tissues, Perfumed Floor Cleaner. – More offers on In-house brands such as Buy 1 Get 1 Free!!!! – Top Selling Product: Household Cleaner
  7. 7. Private Brands
  8. 8. Private Brands
  9. 9. Private Brands
  10. 10. Other Info • Delighted shoppers- Married Women (32-35 age group) • Average Ticket size- Rs. 400 • Catchment Area- Cantonment, Junction, Kaja malai, Thilai Nagar, srirangam. • Differentiator- Raw Rice: Quality for Brahmins • Sales Pattern: – Weekdays: Less than expected – Weekends: Huge Response • Average Sales per SFT: Rs. 650
  11. 11. Trichy Market • Price Sensitive Market • A+ Customers • Mostly Family • FSM – Biggest Competitors – More product assortment in categories such as Jewellery, Garments, Kid zone, Food Court.
  12. 12. Current Status • Out of 14, 3 stores closed before 3 months & 8 were closed recently. • Reason- below 8000 sq ft. • Plans: Only Hyper concentration • No plans to open more Supermarket in Trichy
  13. 13. THANK YOU…

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