Hybridoma Technology ( Production , Purification , and Application )
Ā
Reliance vs big bazaar
1.
2. Reliance Retail Ltd.
ā¢ Subsidiary company
of Reliance Industries .
ā¢ Founded in 2006 based
in Mumbai.
ā¢ The largest retailer in
India in terms of
revenue.
ā¢ It has roughly 3,634
stores retail stores
across 679 cities (June
2017).
Retail outlets of fruits,
vegetables & groceries.
ā¢ No. of Cities : 93+
ā¢ No. of stores : 490+
Retail outlet of Apparel and
Clothing.
ā¢ No. of Cities : 160
ā¢ No. of stores : 271
Retail Outlet of mainly footwear.
ā¢ No. of Cities : 67+ , 17 states
ā¢ No. of stores : 100
3. Reliance Fresh
ā¢ Store Planning: Grid layout spread on a single floor.
ā¢ Type of Assortments :
ā¢ Agriculture : Fresh fruit , Vegetables
ā¢ FMCG
ā¢ Other Items : Stationery items, small toys, house ware like floor mats,
like mesh ladle, lime squeezer, pizza cutter, Squeeze bottle, etc.
ā¢ Brands : from HUL , P&G ,Colgate Palmolive , Wipro , Duracell, GCPL, ITC
FMCG, GCMMF (AMUL), Britannia, Nestle, Patanjali and many more.
ā¢ Reliance exclusive house owned products: like detergent āSUDZā,
āAmara soapsā, Reliance Healthy life food items like āReliance selectā
products like salt , pickles , atta, vermicelli ,kaffe coffee and Puric tissue
ā¢ Merchandising: Included a lots of them which included stacking, cart
fixtures, gondola shelving, peg hooks and basket.
4. Contd.
ā¢ Ambience & Lighting :
ā premium feel to it as
compared to other
convenience store.
ā luggage keeping unit outside
the store .
ā security facility provided at
the entrance.
ā Bright white day lighting
ā non crowdy as compared to
other retail outlets.
ā¢ Service : The staff behavior and
service at the POS is good.
ā¢ Target Segment: family and the
residential zone mainly which
fall within a catchment area of
2-4 Km.
ā¢ Location: Bhubaneshwar.
ā¢ Customer Retention Scheme:
āReliance oneā loyalty rewards.
5. Reliance Foot Print.
ā¢ Reliance Footprint is a leading specialty family footwear
retail chain that caters to the footwear needs of the entire
family. It launched its first store in late 2007 in Bangalore.
ā¢ Latest fashion, value for money & best quality
ā¢ Type of assortments-footwear, handbags, backpacks,
ā¢ luggage, socks, belts, wallets and shoe care products.
ā¢ Pricing- competitive pricing
ā¢ Ambiance- bright lighting
ā¢ Payment options- cash, paytm, cards
ā¢ Target segment- middle and high income group
ā¢ Consumer experience- good
8. Reliance Trends
ā¢ Type: Specialty apparel store
ā¢ USP- Latest fashion, value for money
& best quality
ā¢ Type of assortments- apparels
ā¢ Pricing- competitive pricing
ā¢ Ambiance- soft music
ā¢ Payment options- cash, paytm,
cards
ā¢ Target segment- middle and high
income group
ā¢ Consumer experience- good
ā¢ Reward programs-
ā¢ Private labels:
ā¢ BRANDS-
ā¢ STORE LAYOUT (PATIA OUTLET)
ā¢ Ground floor- ladies, kids
ā¢ First floor- men, electronics
ā¢ Second floor- electronics
ā¢ Ancillary services- car parking, trial
rooms.
ā¢ Lighting-
ā¢ Merchandising-
9. comparing with big bazar
Product Assortment and
Target Customer
ā¢ Men Ladies and kids wear: This section
includesfashion and casusal wear for men
ladies and kids both branded and
unbranded.
ā¢ Electronic items: like refrigerator, T.V,
vacuum cleaner , music system, vacuum
cleaner, washing machine. Etc
ā¢ Foot wear: In this section footwear for
men women and kids is made available.
ā¢ Music:A wide collection of CDs DVDs is
made available
ā¢ Toys:All kinds of toys for children is
available
ā¢ Stationary: all kind of office stationery and
stationery for school going kids is available
10. LAYOUT
ā¢ Big bazaar at Patia, Bhubneshwar
covers four floors that is ground floor,
first floor, second floor and third
floor.
ā¢ Groundfloorincludes
:Groceries,vegetables,food items
ā¢ First floor includes:Ladies wear,kids
wear,FMCG
ā¢ Second floor includes:Men wear,Foot
wear
ā¢ Third floor includes:Utensils,
Electronic gadgets, Crockery, Toys
,Household items like- bed sheets ,
carpets etc.
11. Store Planning
ā¢ Allocating Space: Back
room,Office and other functional
spaces,Aisles, services areas, and
other non-selling areas of the
main sales floor,Wall merchandise
space,Floor merchandise space.
ā¢ Floor Plan
ā¢ Circulation:Free-Flow Layout,Grid
Layout,ā Loop Layout and Spine
Layout
12. Interior design
ā¢ āThe interior of a Big Bazaars comprises of the
living space of the store which includes ceiling,
walls, flooring and lighting, fixture and fittingsā
ā¢ Following are the interior attributes:
Envelope,Internal layout,Visual
merchandising.
Exterior design
ā¢ The external environment of Big Bazaar: located
at shopping center, high street or local parade.
ā¢ The external architecture of Big bazaar building:
uses a colour combination of Orange and Blue
ā¢ External features such as:- Car
parking,Horticulture, sculpture and lighting,-
Other external buildings ,- Outdoors seating,
trolley parking and other miscellaneous
Services
ā¢ Big Bazaar provides a wide range of services to
its customers like Trial rooms , car parking ,
security, baggage counter , trolleys so that one
could shop easily