• The Findings of the study reveals that in an “always-on” world, customers have the power to continuously redefine the retail shopping experience they want to have. • Customers’ expectations are rising & constantly evolving, they want to be enticed and engaged. They want digital content & digital options that are easily accessible 24x7 along with a seamless experience across multiple channels that will enable them to search, compare products & services on their terms. • Research understanding was on the Case Study of various sectors such as Automobile, Health-Care, Fashion Industry and Home – Decor.

1. AUGMENTED REALITY
PRESENTED BY:
MS. PINKY SINGH
DR. IRAM SIDDIQUI
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3. AUGMENTED REALITY APPS MARKET
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Source: Market Research Times

4. AUGMENTED REALITY APPLICATION
DOMAIN 4

5. RETAIL SECTOR IN INDIA: AT A
GLANCE
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6. AUGMENTED REALITY IN RETAIL
BUSINESS
 Reduce friction in the selling process
 Integrate AR into existing visualization strategies
 Reduce “hard costs” (e.g., product samples, shipping)
 Support live events and lead generation
 Competitive differentiation
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7. HOW AUGMENTED REALITY CAN
HELP IN RETAIL
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8. Displays additional information
about products shown, enriches
shopping experience
IBM APPS
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10. Thank You
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