2. Research
Research the target audience for our song and question them
on what they want from our video
Find other music videos of the same genre and evaluate them.
Suggest what worked and what didn’t work
Look and research at the conventions of the genre of the music
video and digipak so we know what a video needs to include
Analyse other digipaks of the same genre
Look at the current video of our chosen song and analyse
Research the techniques used to produce any music video and
the one we have chosen. Such as the type of camera and
editing software
Research the use of lip-syncing
Research theories and how they are used within music videos
3. Planning
For our planning we need to produce initial ideas for the video and
digipak. We need evaluate them to see if we have listened to our focus
group and if they contain the conventions
List of camera shots
Produce a story board of our ideas
Design costumes and hair and make-up
Look for filming locations
Cast actors
Make a schedule for filming
Precise details of what and when we are doing things
Attempt to ask the artist for permission
Upload all to blogs
Research and planning will also take a large part but I don’t think as much
as construction. We have to understand what our target audience want and
to ensure our ideas are clear. We hope to have finished this by Christmas as
the research and planning is crucial to continue on to our construction.
4. Construction
Make drafts of our initial ideas for our digipak ,music video and
advertisement and ask for feedback from our original focus group
Check off what we have done and what is left to do
Film the music video and produce the digipak
Edit the music video
Make sure we are using the elements of mise-en-scene correctly
Make sure we are up to date with our schedule and if not, find ways
to find our way around it so we are not behind
Ensure that all our products relate
Upload all our progress to blogs
The filming and editing will take a much larger proportion of our time
to make sure its of a high standard and quality.
5. Evaluation
Make sure we think of original ways to present our
evaluations, not just through basic ways such as word or
PowerPoint
Ensure the answers to the evaluation are in detail
Organise each persons role within the evaluation and how it will
be presented
