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How to write an elevator pitch

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How to write a clear and effective elevator pitch

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How to write an elevator pitch

  1. 1. How to write an elevator pitch
  2. 2. How to write an elevator pitch 1. What is an elevator pitch? 2. Why are they important? 3. How to write an elevator pitch 4. Examples 5. Tips
  3. 3. 1 What is an elevator pitch? 1. A short presentation (under 2 min.) 2. About yourself, an idea, a product or service
  4. 4. 2 Why are they important? Elevator pitch is: • a good icebreaker to start a conversation. • a good and concise summary of who you are, your background, and of what you want. • a transition from a (phone) screen impression of you to the in-person you. • a useful tool during exciting opportunities. • an opportunity to take the lead in a conversation.
  5. 5. 3 How to write an elevator pitch An elevator pitch has 4 parts: • Introducing yourself • Providing a summary of what you do • Explaining what you want • Finishing with a call to action
  6. 6. 3 How to write an elevator pitch Who are you? • Giving your full name • Extending your hand for a handshake, or bow, etc, (according to customs) • Add a pleasantry like, ‘It’s nice to meet you!’
  7. 7. 3 How to write an elevator pitch What do you do? • Briefly describe your background • Give a brief overview of your education • Briefly explain your work experience • Mention your specialities • Mention your strenghts
  8. 8. 3 How to write an elevator pitch Example: What do you do?
  9. 9. 3 How to write an elevator pitch What do you want? • This part depends on what you are using the pitch for. • The ‘ask’ could be consideration for a job opportunity, an internship, to simply obtain contact information, etc. • This is where you explain your ‘value’ or what you audience has to gain from interacting with you. • This is where you explain what you have to offer.
  10. 10. 3 How to write an elevator pitch Example: What do you want?
  11. 11. 3 How to write an elevator pitch Finishing with a call to action End your pitch by: • Asking for what you want to happen next. (e.g. asking for a meeting, expressing interest in a job, etc.) • If your request is agreed to, thanking your audience for their time and getting their contact information. • Ending the conversation with action-oriented farewell, like: ‘Thank you for your time. I will send you a follow-up email tonight. Have a great day.’
  12. 12. 3 How to write an elevator pitch Example: Call to action
  13. 13. 4 Elevator pitch examples
  14. 14. 4 Elevator pitch examples
  15. 15. 4 Elevator pitch examples
  16. 16. 5 Elevator pitch tips After you have developed your pitch: • Read it out loud to yourself to detect mistakes, and opportunities for saying things more concisely. • Ask a friend to help you practice out loud and to give feedback. This will help you to polish your speech. • Don’t rush through your pitch and keep it around 100 words.
  17. 17. 5 Elevator pitch tips After you have developed your pitch • Make it conversational. Planning your pitch in advance is good but avoid sounding rehearsed in delivery. Focus on the structure, not on the words. • Avoid niche words and phrases. acronyms, technical terms, industry specific words. They can alienate your audience. • Express confidence. Hold your chest high, your shoulders back, and smile.
  18. 18. For more presentations, visit: resources for teachers and learners of English

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