• The Purpose of a pitch
• Generating interest to get a
• Keeping it concise, simple and
• Covering every aspect of your
• Providing lots of detail
• 10 slides is enough.
• Never exceed 15.
• The more slides you need, the less
compelling your idea is.
• Company name
• Your name and title
• Cell number
• The problem you are solving
• The pleasure you are providing
• Explain the problem you solve
or the pleasure you provide.
• Describe the underlying technology, the secret
sauce, or magic of your product.
• Use simple diagrams, schematics and flow
• Use as little text as possible.
• If you have a prototype, use it.
• Who has ‘the money’ now?
• How are you going to get it?
• Explain how you are going to reach your
• Provide a complete overview of who
your competitors are. It is better to
have too many than too few.
• Describe the key players of your
• Name your most important investors.
• It is okay if you don’t have a perfect team yet
because that is the reason for your pitch.
and key metrics
• Provide a three-year forecast containing:
• Key metrics, such as number of customers,
conversion rate, etc.
• Do a bottom up forecast, not top down.
Current status, timeline
and use of funds
• Explain the current status of your product.
• Explain what the future looks like.
• Explain how you are going to use the money you
are trying to raise.
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