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Visual Identity

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Presentation myself and Mathew Hoy gave at PodCamp London 2009 on brand guides.

Published in: Design, Technology, Business

Visual Identity

  1. 1. Visual Identity Mathew Hoy & John Leschinski      Hash Tag: #brand
  2. 2. Introductions
  3. 3. John Leschinski <ul><li>Leschinski Design </li></ul><ul><li>I'm horrible at these self aggrandizing descriptions. </li></ul><ul><li>I love design and long walks on the beach. </li></ul><ul><li>This is ridiculous.  </li></ul>   #brand Visual Identity : Mathew Hoy & John Leschinski
  4. 4. Mathew Hoy <ul><li>The University of Western Ontario     HellaBoss     The GAMES DAY Podcast </li></ul><ul><li>  </li></ul><ul><li>A friendly, Canadian web designer who co-hosts The GAMES DAY Podcast and rarely speaks in the 3rd person. </li></ul>   #brand Visual Identity : Mathew Hoy & John Leschinski
  5. 5. What's a Brand Guide?
  6. 6. <ul><ul><li>Consistency    </li></ul></ul><ul><ul><li>Clarity    </li></ul></ul><ul><ul><li>Professional </li></ul></ul>   #brand Visual Identity : Mathew Hoy & John Leschinski What's a Brand Guide?
  7. 7. What's in a Brand Guide?
  8. 8. What's in a Brand Guide? <ul><li>  Brand Promise / Mission </li></ul>   #brand Visual Identity : Mathew Hoy & John Leschinski
  9. 9. What's in a Brand Guide? <ul><li>  Brand Promise / Mission </li></ul><ul><li>  Logo Guidelines </li></ul>   #brand Visual Identity : Mathew Hoy & John Leschinski
  10. 10. What's in a Brand Guide? <ul><li>  Brand Promise / Mission </li></ul><ul><li>  Logo Guidelines </li></ul><ul><li>  Colours </li></ul><ul><li>  </li></ul>   #brand Visual Identity : Mathew Hoy & John Leschinski
  11. 11. What's in a Brand Guide? <ul><li>  Brand Promise / Mission </li></ul><ul><li>  Logo Guidelines </li></ul><ul><li>  Colours </li></ul><ul><li>  Typography </li></ul><ul><li>  </li></ul>   #brand Visual Identity : Mathew Hoy & John Leschinski
  12. 12. What's in a Brand Guide? <ul><li>  Brand Promise / Mission </li></ul><ul><li>  Logo Guidelines </li></ul><ul><li>  Colours </li></ul><ul><li>  Typography </li></ul><ul><li>  Imagery / Illustrations </li></ul>   #brand Visual Identity : Mathew Hoy & John Leschinski
  13. 13. For Example
  14. 14. a basic primer of the visual identity guide for The GAMES DAY Podcast <ul><li>GDP Brand Promise </li></ul><ul><li>  </li></ul><ul><li>The GDP brand promise is one of honesty and openness. We are friendly and aren't into hiding anything. Lastly, we want to share the experience of gaming with friends. </li></ul>Visual Identity : Mathew Hoy & John Leschinski    #brand
  15. 15. a basic primer of the visual identity guide for The GAMES DAY Podcast <ul><li>Voice guide </li></ul><ul><li>    The visual voice we use to create an impression </li></ul><ul><li>Colour guide </li></ul><ul><li>   </li></ul><ul><li>Type guide </li></ul><ul><li>    Typeface we use </li></ul><ul><li>    Sizes </li></ul><ul><li>    Typographic style </li></ul><ul><li>Logo </li></ul><ul><li>    Exclusion zones </li></ul><ul><li>    Logo types </li></ul><ul><li>    What not to do with our logo </li></ul>Visual Identity : Mathew Hoy & John Leschinski    #brand
  16. 16. a basic primer of the visual identity guide for The GAMES DAY Podcast <ul><li>Voice guide </li></ul><ul><li>  </li></ul><ul><li>The voice of The GAMES DAY Podcast is: </li></ul><ul><li>    Friendly </li></ul><ul><li>    Honest </li></ul><ul><li>    DIY, homebrew-ish - not perfect, handmade, not super polished </li></ul>Visual Identity : Mathew Hoy & John Leschinski    #brand
  17. 17. a basic primer of the visual identity guide for The GAMES DAY Podcast <ul><li>Colour guide </li></ul><ul><li>     </li></ul><ul><li>Swatches </li></ul><ul><li>Colour types: RGB, HEX, CMYK? </li></ul><ul><li>  </li></ul><ul><li>We didn't really care about CMYK because the show was online. Until we printed some buttons and promotional pieces and needed it. </li></ul><ul><li>  </li></ul><ul><li>Even if your show is web-based, discern CMYK, even if you don't think you'll need it. </li></ul>Visual Identity : Mathew Hoy & John Leschinski    #brand
  18. 18. a basic primer of the visual identity guide for The GAMES DAY Podcast <ul><li>Type guide </li></ul><ul><li>  </li></ul><ul><li>     </li></ul><ul><li>Print copy: </li></ul><ul><li>    Helvetica </li></ul><ul><li>  </li></ul><ul><li>Web concessions: </li></ul><ul><li>     p {font-family: Helvetica, Arial, sans-serif;} </li></ul><ul><li>    Ari </li></ul>Visual Identity : Mathew Hoy & John Leschinski    #brand
  19. 19. a basic primer of the visual identity guide for The GAMES DAY Podcast <ul><li>Logo </li></ul><ul><li>    Logo samples and types </li></ul><ul><li>    What not to do with our logo </li></ul>Visual Identity : Mathew Hoy & John Leschinski    #brand
  20. 20. a basic primer of the visual identity guide for The GAMES DAY Podcast <ul><li>Other things </li></ul><ul><li>  </li></ul><ul><li>     Mascots & Avatars </li></ul><ul><li>        Colour guides </li></ul><ul><li>        Style guides </li></ul><ul><li>        Behaviour guides </li></ul><ul><li>     Other considerations </li></ul><ul><li>         Reusable assets for </li></ul><ul><li>         animation </li></ul><ul><li>     </li></ul><ul><li>       Re </li></ul>Visual Identity : Mathew Hoy & John Leschinski    #brand
  21. 21. Contact Us <ul><li>John Leschinski                   Mathew Hoy </li></ul><ul><li>  </li></ul><ul><li>@picard102                                    @mathewh </li></ul><ul><li>www.leschinskidesign.com                               www.hellaboss.com </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Watch Mathew's presentation in The Wellington Room, right after this one - OMG! </li></ul>Visual Identity : Mathew Hoy & John Leschinski    #brand
  22. 22. <ul><li>Q & A </li></ul>

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