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The Future of Selling Executives’ Perspective of the Changing Role of the Sales Profession: Views from France, United States and Mexico  Tanner et al. Journal of Business & Industrial Marketing 23(3): 193-202  Philip DesAutels Bentley College
What does the future hold for the salesperson?
What’s so interesting??
ASSUME
In theory … phenomenological thematic interpretational approach to understand the professional intellect…
 
H a :  The sales force is  facing change  and that will have a significant  impact on the future  of the sales profession and the sales force.
Sample
RESEARCH Design
Testing
Results
Contributions
 
Implications
The Future
 
 
 

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Perspective of the Changing Role of the Sales Profession