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1. Oil and Gas Product Marketing
8 – 10 September, 2014 | The Resource Space, Lagos, Nigeria.
This course is available for IN-HOUSE; For Further information, please contact: Tel: +234 8037202432, Email: petronomics@yahoo.com. Web: www.thepetronomics.com

2. OVERVIEW
Volatile, complex and fast-moving business markets today require
dynamic approach to enable thriving businesses make swiftly
respond ever-changing external factors, ranging from new
customer segments and expectations of new competition and
other variables that could impact the business. This more effective
approach uses sophisticated analytics to help managers improve
the allocation of capital and resources, and it broadens the
perspective for value creation.
This Marketing Oil and Gas Product learning programme led by a
cross functional team of hands-on faculty, has been designed to
provide an holistic approach that will evaluate the subtleties of the
oil and gas product market, and provide participants with skills to
review marketing process using realistic data based on present
market fundamentals.
PERFORMANCE FOCUS
Petronomics trainings are significant investment for your
workforce. Our programmes are designed to fill identified
industry knowledge gap and provide applicable know-how that will
provide participants with a deeper understanding of marketing oil
and gas products. The outcome of this course is to ensure that
your participants acquire fresh insight for the innovative marketing
approach that will drive profitability in your business.
LEARNING OBJECTIVE
On the completion of the course, participants have gained a
working knowledge of;
 sustainable marketing approach that will effectively
integrate key resources for strategic market positioning
 The driving forces for profitability in the business
 Market intelligence function for price and margin setting
strategies
 Interpretation of market information and evaluation of
investment opportunities
 To identify and understand the commonly used tools
and to be able to use technical analysis to forecast
future price movement
 Intellectual resources to marketing function for growth
and profitability.
COURSE CONTENT
Petroleum Product Background
Review of Technical Fundamentals of Petroleum Products:
- Origin
- Composition
- Refining
- Blending
- Quality criteria as a function of their use in the market.
Essentials of Refined Products
- PMS
- AGO
- DPK
- LPG Business
- Lubricant
- Aromatics and Olefins
The Oil Products Market
- Regulatory Framework
- Demand Trends
- Product Pricing
- S&D Bottlenecks
- Market Size
- Key Players
Market Demand
 Overview
 Actual Performance
 Forecasting
 Demand Variation
 Future Trend
Balancing Market Demand/Supply Equilibrium
Pricing Mechanism
Market Intelligence
Product Price Drivers
Product Price Differentials
Margin Setting Mechanisms
Sales Management
Sales Planning
 Retailing Channels
 Merchandising
Developing Sales Processes
Sales Process Communication
The Sales Cycle
The Sales Force
Contracts and Negotiation
The Sales Channel
The retail channel,
Direct and Indirect Sales Channels
Specialties Marketing
Market Positioning
Research and Evaluation
Work-plan
The Big Picture - Chain Reaction
Products Economics and Profitability
Case Study/Syndicate Session
The Customer Connection
Customers Orientation
Customer’s Segmentation
Resolving Customer’s Complaints
Handling Difficult Clients
Logistics Planning
Logistics Organization Mechanism
Distribution Network
Definition of Economic Spots
Technical/Economics/Administration Requirement
PTD Relations
Management Issues
Time Management/Communication
Business Ethics
Case Study/Syndicate Session
It is a most attend for anyone in oil and gas marketing – Momoh (Rainoil
ltd)

3. WHO SHOULD ATTEND
Commercial and Marketing Manager
Strategic Marketing Planners
Analyst
Personnel in Charge of
- Supplying
- Storing
- Selling and Distributing of refined petroleum products
New entrants into the oil and gas business
Non Oil Practitioner who desire industry knowledge
CURRICULUM
The course has been designed to broaden participant’s knowledge
on the intricacies of oil and gas products market, its benefits and
setbacks as well as the options open to operating in the industry
at a premium. Participants that grasp the strategy for marketing oil
and gas products should be able to effortlessly chart a new course
for the organization using the expertise acquired.
DELIVERABLES
Our training programmes are exciting learning events. All
participants during the programme entitled to all course materials
and a certificate of participation. On a written request, we shall
furnish you with a detailed report summarising our perception of
participants’ strengths, areas for improvement and proposed
action plans within four weeks of concluding the course. Our
feedback process ensures your objectives are achieved by the
conclusion of our training process.
PROGRAMME FEE
The programme fee covers tuition, course materials. Payment is
due upon receipt of the invoice. Our cancellation policy applies.
N126,000.00 per participant
IN-HOUSE TRAINING
Petronomics Training can work with your organization to provide
the course to meet your budget at your convenience (time and
location) in the comfort of your working environment. This
collaborative effort, emphasize actionable learning, the application
of theory in practice and combine core business skills/technical
knowledge with dynamic leadership training.
If you would like to discuss possible collaboration in developing in-
house training, please contact on the details below.
REGISTRATION
To nominate a participant for this training, kindly forward the
details of your nominated participants, (i.e. name, email address,
telephone nos.) and stating the course your participant are
registered.
To nominate a participant for this training, kindly forward the
details of your nominated participants, (i.e. name, email address,
telephone nos.) and stating the course your participant are
registered.
Business Development Desk
Petronomics Training
Telephone: 234 1 8426905-6
0803 720 2432
+971556985290
Email: ayantola.victoria@thepetronomics.com
petronomics@yahoo.com
www.thepetronomics.com
ABOUT US
At Petronomics, energy expertise is our resource and inspiring
competence is what we enjoy. The application of knowledge in
driving innovation and ultimately possibilities is the catalyst that
steer a distinctive value proposition. Braced with visionary
advisory board, inspired/cultured workforce and experience
faculty, we provide superior intellectual resource pool that bridge
competency gap for industry operators. The benefits of our
expertise are accessible through learning programmes, research
and conference services; a blend that sets us as the preferred
pool, professionals approach to upgrade business skills
THE LEARNING APPROACH
In resourcing industry workforce competency, we develop skills
and experience that employer’s value by offering a comprehensive
range of flexible learning options to meet their learning and
development needs through a broad range of learning approach
that offers intensive and enjoyable experience to participants.
Participants benefit from lectures, case study analysis, group
discussion, workshop, and are also encouraged to learn from
other managers and professionals on their programme by sharing
ideas and experiences. We place a particular emphasis on group
work where participants’ real life situations are used as vehicles
for learning.
FACULTY
Key to our approach is the quality to the faculty members. Every
faculty member on our 20 member team is rigorously assessed
and contracted in line with our Standard Operating Procedure.
Each of them understands that they have to deliver training and
supporting documentation to the highest standard. They
comprise of professionals with outstanding track records in their
area of specialty. Whilst they bring to bear several years of
hands-on experience in the industry, they are committed to
knowledge growth and have an understanding of the link between
strategy and knowledge capital.
LEARNING ENVIRONMENT
Our programmes are conducted in a decent and cozy
environment globally. We ensure that our participants are relaxed
to refresh in an ambience well conducive for inspiring and creative
brainstorming that accelerate the learning curve of individual
participants. In consolidation of our value chain, locations are
carefully considered using our five star QC indicator like security,
banquet facilities, accessibility and customer services. Our
programme team works with the facility staff to ensure a personal
and warm welcome to participants.