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Value of Procurement and Cost
Management

4C Associates
Value of Procurement and Cost Management

The value of Procurement and cost management falls into four main areas.



1. Ensuring value for money and savings delivered to the business
      1. A good team should be able to deliver incremental savings of between 3 and 10 times their cost
      2. Ensuring that the prices are value for money
      3. Ensuring that the service is specified well and fit for purpose
2. Ensuring Compliance, procurement should ensure that all of your suppliers are compliant with relevant
   legislation including:
            1. Tax
            2. Bribery and corruption
            3. Health and safety
            4. Ethics and child labour
3. Minimising business risk
      1. Ensuring liability for problems is documented and clear
      2. Ensuring the supplier base has the appropriate flexibility, for example termination
      3. Ensuring continuity of supply where required
      4. Identifying and elimination of other risks
4. Ensuring optimal cost structure and maximising share price
      1. Margin is a key driver of share price and good procurement can help manage margin




                                                     2
High level benchmarks

Organisations with mature purchasing organisations have a spend per person in their
procurement team between £18m and £25m and generate savings of between £0.5m and
£2.0m per person


            Average company spend per                    Average savings per person in
            person in procurement (£m)                        procurement (£m)
  30                                               2.0
  25
                                                   1.5
  20
  15                                               1.0
  10
                                                   0.5
    5
    0                                              0.0
                1           2   3   4      5                1     2      3      4        5
                       Benchmark Company                        Benchmark Company



Source: 4C Procurement survey
                                               3
Impact of Cost Management/Procurement on
share price



• 4C research has shown that there is a strong collation between margin and PE ratio (e.g share price)
      - Increasing margin increases PE ratio, this is seen both across companies and in time series data for
        companies
      - There is a disproportionate increase in PE ratio for the highest value company in the sector
• Maintaining margin is therefore a critical component of maintaining share price, being able to increase or
  maintain margin will have more of an impact on share price than simply the expected increase in profit.
• There is also the risk that expansion, if it reduces margin, will not increase overall share price, margin
  must be maintained, also if margin drops below the level of competitors this will have a disproportionate
  impact on value
• A focus of procurement on maintaining margin will therefore be high value to the company.
• In addition, communicating margin or cost targets to the market has been shown to have a positive
  impact on share price.
      - For example BG Group, have ‘Top Quartile Costs’ as a strategic objective
      - AstraZeneca communicates a margin target and then gives detailed updates on how it is meeting
        these objectives




                                                     4
Relationship between margin and share price :
High Street Gaming example
There is a strong correlation between margin and share price…

   Among competitors at a point in time…                                 ..and for an individual company over time
                      PE Ratio and Margin                                          PE Ratio and Margin
                              2010                                                      2007-2010
           25                                                            25


           20                                                            20


           15                                      Paddy Power
                                                                         15
   PE                                                             PE
  ratio                                                          ratio                                   Ladbrokes
           10                                                            10                              William Hill
                                            William Hill
                                                                                                         Paddy Power

             5                                                            5
                                      Ladbrokes

             0                                                            0
                 0%          10%        20%          30%                      0        20          40
                                   Margin                                            Margin


                            Procurement and cost management is a key lever to managing value

 Source 4C research and analysis
                                                                 5
Market Communication

Leading companies are setting clear cost or margin targets to the market in investor
presentations, then link these back to procurement and cost management. There is
evidence that this approach is rewarded with a higher share price

                       BG Group                                          AstraZeneca




   •   BG Group, a FTSE 100, oil and gas                 •   AstraZeneca, a pharmaceuticals
       exploration company, sets and measures a              company, has ‘Business Shape’ as one of its
       ‘Top quartile cost’ objective as one of its           four strategic objectives. The key Shape
       strategic objectives.                                 objective is a core operating margin
   •   They are able to demonstrate clearly                  measure
       demonstrate meeting this objective through        •   AstraZeneca provides detail in its investor
       an output based benchmarking approach                 presentation and also in Q&A on its
                                                             procurement activity




4C Research and analysis                             6

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Value of procurement and cost management

  • 1. Value of Procurement and Cost Management 4C Associates
  • 2. Value of Procurement and Cost Management The value of Procurement and cost management falls into four main areas. 1. Ensuring value for money and savings delivered to the business 1. A good team should be able to deliver incremental savings of between 3 and 10 times their cost 2. Ensuring that the prices are value for money 3. Ensuring that the service is specified well and fit for purpose 2. Ensuring Compliance, procurement should ensure that all of your suppliers are compliant with relevant legislation including: 1. Tax 2. Bribery and corruption 3. Health and safety 4. Ethics and child labour 3. Minimising business risk 1. Ensuring liability for problems is documented and clear 2. Ensuring the supplier base has the appropriate flexibility, for example termination 3. Ensuring continuity of supply where required 4. Identifying and elimination of other risks 4. Ensuring optimal cost structure and maximising share price 1. Margin is a key driver of share price and good procurement can help manage margin 2
  • 3. High level benchmarks Organisations with mature purchasing organisations have a spend per person in their procurement team between £18m and £25m and generate savings of between £0.5m and £2.0m per person Average company spend per Average savings per person in person in procurement (£m) procurement (£m) 30 2.0 25 1.5 20 15 1.0 10 0.5 5 0 0.0 1 2 3 4 5 1 2 3 4 5 Benchmark Company Benchmark Company Source: 4C Procurement survey 3
  • 4. Impact of Cost Management/Procurement on share price • 4C research has shown that there is a strong collation between margin and PE ratio (e.g share price) - Increasing margin increases PE ratio, this is seen both across companies and in time series data for companies - There is a disproportionate increase in PE ratio for the highest value company in the sector • Maintaining margin is therefore a critical component of maintaining share price, being able to increase or maintain margin will have more of an impact on share price than simply the expected increase in profit. • There is also the risk that expansion, if it reduces margin, will not increase overall share price, margin must be maintained, also if margin drops below the level of competitors this will have a disproportionate impact on value • A focus of procurement on maintaining margin will therefore be high value to the company. • In addition, communicating margin or cost targets to the market has been shown to have a positive impact on share price. - For example BG Group, have ‘Top Quartile Costs’ as a strategic objective - AstraZeneca communicates a margin target and then gives detailed updates on how it is meeting these objectives 4
  • 5. Relationship between margin and share price : High Street Gaming example There is a strong correlation between margin and share price… Among competitors at a point in time… ..and for an individual company over time PE Ratio and Margin PE Ratio and Margin 2010 2007-2010 25 25 20 20 15 Paddy Power 15 PE PE ratio ratio Ladbrokes 10 10 William Hill William Hill Paddy Power 5 5 Ladbrokes 0 0 0% 10% 20% 30% 0 20 40 Margin Margin Procurement and cost management is a key lever to managing value Source 4C research and analysis 5
  • 6. Market Communication Leading companies are setting clear cost or margin targets to the market in investor presentations, then link these back to procurement and cost management. There is evidence that this approach is rewarded with a higher share price BG Group AstraZeneca • BG Group, a FTSE 100, oil and gas • AstraZeneca, a pharmaceuticals exploration company, sets and measures a company, has ‘Business Shape’ as one of its ‘Top quartile cost’ objective as one of its four strategic objectives. The key Shape strategic objectives. objective is a core operating margin • They are able to demonstrate clearly measure demonstrate meeting this objective through • AstraZeneca provides detail in its investor an output based benchmarking approach presentation and also in Q&A on its procurement activity 4C Research and analysis 6