”SOLVING COMPLEX
BUSINESS AND TECHNICAL
CHALLENGES USING DESIGN
THINKING”
05. September 2013
Peter Weigt
Manuel Zedel
INTRODUCTION
Manuel Zedel
	

	

	

Peter Weigt
ELEVATOR PITCH OF DESIGN THINKING
INTRODUCTION
“Design thinking
is a human­centered approach to innovation
that draws from...
©	
  SAP	
  2012	
  	
  |	
  	
  4	
  
DESIGN THINKING
means…
…creating INNOVATION by
combining diverse PEOPLE,
creative S...
WHAT IS
INNOVATION?
INTRODUCTION
©	
  SAP	
  2012	
  	
  |	
  	
  6	
  
INNOVATION Desirability + Feasibility + Viability.
DESIGN THINKING PIECES
INTRODUCTION
WHAT DOES IT NEED TO DO GOOD DESIGN
THINKING?
©	
  SAP	
  2012	
  	
  |	
  	
  8	
  
IT`S ABOUT PEOPLE.
©	
  SAP	
  2012	
  	
  |	
  	
  9	
  
NO LONELY RESEARCHERS IN THEIR GARAGES.
©	
  SAP	
  2012	
  	
  |	
  	
  10	
  
INTERDISCIPLNARY TEAMS OF T-SHAPED PEOPLE.
©	
  SAP	
  2012	
  	
  |	
  	
  11	
  
INVEST IN TEAM-BUILDING This does not happen by itself.
DESIGN THINKING PIECES
INTRODUCTION
WHAT DOES IT NEED TO DO GOOD DESIGN
THINKING?
©	
  SAP	
  2012	
  	
  |	
  	
  13	
  
…and the freedom to explore.
DESIGN THINKING PIECES
INTRODUCTION
WHAT DOES IT NEED TO DO GOOD DESIGN
THINKING?
DESIGN THINKING APPROACH
DESIGN THINKING APPROACH
DESIGN THINKING APPROACH
Understand.
“Building something
nobody wants is the
ultimate form of waste.”
– Eric Ries
©	
  SAP	
  2013	
  	
  |	
  	
  18	
  
DESIG...
DESIGN THINKING APPROACH
Observe.
©	
  SAP	
  2013	
  	
  |	
  	
  20	
  
“ A Developer needs to be
curious and also develop
empathy for End Users ”
©	
  SAP	
  2012	
  	
  |	
  	
  21	
  
WATCH AND OBSERVE – Conduct Interviews
§  Look for details
§  Capture the atmosp...
©	
  SAP	
  2012	
  	
  |	
  	
  22	
  
Also look for extreme users.
DESIGN THINKING APPROACH
Point of
View.
©	
  SAP	
  2012	
  	
  |	
  	
  24	
  
WHY DEFINE POINT-OF-VIEW? ©	
  SAP	
  2013	
  	
  |	
  	
  24	
  
©	
  SAP	
  2012	
  	
  |	
  	
  25	
  
Address the right question …and create the right solution
REMINDER We still need t...
DESIGN THINKING APPROACH
Ideate.
©	
  SAP	
  2012	
  	
  |	
  	
  27	
  
WHY IDEATE? ©	
  SAP	
  2013	
  	
  |	
  	
  27	
  
©	
  SAP	
  2012	
  	
  |	
  	
  28	
  
BRAINSTORMING RULES.
BUILD ON THE IDEAS OF OTHERS
FAIL	
  EARLY	
  AND	
  OFTEN	
 ...
DESIGN THINKING APPROACH
Prototype.
©	
  SAP	
  2012	
  	
  |	
  	
  30	
   WWHW	
  
What is a prototype?
§  Prototypes may show how something
looks, feels, ...
TYPES OF PROTOTYPES
1.  Physical
2.  Paper (e.g. wireframes)
3.  Storyboards
4.  Acting
5.  Dark Horse Prototype
6.  Criti...
DESIGN THINKING APPROACH
Testing.
Why Test?
•  To gather early feedback from users, stakeholders and experts,
to be able to iterate
•  To learn about your i...
©	
  SAP	
  2012	
  	
  |	
  	
  34	
  
IMPLEMENTATION	
  
DESIGN
THINKING
MEETS
IMPLEMENTATION
DT-PROTOTYPE	

SPRINT	

DAILY
SCRUM	

DELIVERABLES	

SCOPE AGREEMENT	

PROJECT SETUP	...
Questions
Solving Complex Business and Technical Challenges Using Design Thinking
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Solving Complex Business and Technical Challenges Using Design Thinking

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Peter Weigt and Manuel Zedel (both SAP Labs LLC) give a practical, short, and crisp introduction to Design Thinking and how business and technical challenges can be solved.

2nd Austrian Innovation Day - Palo Alto, September 4th, 2013

Published in: Business, Technology, Education
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Solving Complex Business and Technical Challenges Using Design Thinking

  1. 1. ”SOLVING COMPLEX BUSINESS AND TECHNICAL CHALLENGES USING DESIGN THINKING” 05. September 2013 Peter Weigt Manuel Zedel
  2. 2. INTRODUCTION Manuel Zedel Peter Weigt
  3. 3. ELEVATOR PITCH OF DESIGN THINKING INTRODUCTION “Design thinking is a human­centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO IDEO
  4. 4. ©  SAP  2012    |    4   DESIGN THINKING means… …creating INNOVATION by combining diverse PEOPLE, creative SPACE and an iterative APPROACH.
  5. 5. WHAT IS INNOVATION? INTRODUCTION
  6. 6. ©  SAP  2012    |    6   INNOVATION Desirability + Feasibility + Viability.
  7. 7. DESIGN THINKING PIECES INTRODUCTION WHAT DOES IT NEED TO DO GOOD DESIGN THINKING?
  8. 8. ©  SAP  2012    |    8   IT`S ABOUT PEOPLE.
  9. 9. ©  SAP  2012    |    9   NO LONELY RESEARCHERS IN THEIR GARAGES.
  10. 10. ©  SAP  2012    |    10   INTERDISCIPLNARY TEAMS OF T-SHAPED PEOPLE.
  11. 11. ©  SAP  2012    |    11   INVEST IN TEAM-BUILDING This does not happen by itself.
  12. 12. DESIGN THINKING PIECES INTRODUCTION WHAT DOES IT NEED TO DO GOOD DESIGN THINKING?
  13. 13. ©  SAP  2012    |    13   …and the freedom to explore.
  14. 14. DESIGN THINKING PIECES INTRODUCTION WHAT DOES IT NEED TO DO GOOD DESIGN THINKING?
  15. 15. DESIGN THINKING APPROACH DESIGN THINKING APPROACH
  16. 16. DESIGN THINKING APPROACH Understand.
  17. 17. “Building something nobody wants is the ultimate form of waste.” – Eric Ries ©  SAP  2013    |    18   DESIGN THINKING APPROACH
  18. 18. DESIGN THINKING APPROACH Observe.
  19. 19. ©  SAP  2013    |    20   “ A Developer needs to be curious and also develop empathy for End Users ”
  20. 20. ©  SAP  2012    |    21   WATCH AND OBSERVE – Conduct Interviews §  Look for details §  Capture the atmosphere §  Be curious and talk to people §  Take photos and notes §  Speculate: what if… ? §  Buy things, do things §  Collect artifacts §  Write down your impressions §  Be polite and do not disturb §  Act as a guest §  ! ASK Open Ended Questions ! DESIGN THINKING APPROACH
  21. 21. ©  SAP  2012    |    22   Also look for extreme users.
  22. 22. DESIGN THINKING APPROACH Point of View.
  23. 23. ©  SAP  2012    |    24   WHY DEFINE POINT-OF-VIEW? ©  SAP  2013    |    24  
  24. 24. ©  SAP  2012    |    25   Address the right question …and create the right solution REMINDER We still need to re-focus and make choices. PROBLEM SPACE SOLUTION SPACE ©  SAP  2013    |    25  
  25. 25. DESIGN THINKING APPROACH Ideate.
  26. 26. ©  SAP  2012    |    27   WHY IDEATE? ©  SAP  2013    |    27  
  27. 27. ©  SAP  2012    |    28   BRAINSTORMING RULES. BUILD ON THE IDEAS OF OTHERS FAIL  EARLY  AND  OFTEN   THINK  USER-­‐CENTRIC   DEFER  JUDGEMENT   STAY  FOCUSED  ON  TOPIC   BE  VISUAL   GO  FOR  QUANTITY   ONE  CONVERSATION  AT  A  TIME GO  FOR  WILD  IDEAS  
  28. 28. DESIGN THINKING APPROACH Prototype.
  29. 29. ©  SAP  2012    |    30   WWHW   What is a prototype? §  Prototypes may show how something looks, feels, or works. §  Prototypes make things tangible. §  “Failure” of a prototype is simply a way of understanding and improving. Why prototyping? §  Develop and iterate ideas. §  Ensure early and regular feedback. ©  SAP  2013    |    30   What is a prototype? Why protoyping? The best way to experience an experience is to experience it...
  30. 30. TYPES OF PROTOTYPES 1.  Physical 2.  Paper (e.g. wireframes) 3.  Storyboards 4.  Acting 5.  Dark Horse Prototype 6.  Critical function prototype 7.  Experience 8.  Technical Prototypes (e.g. in software) ©  SAP  2013    |    31  
  31. 31. DESIGN THINKING APPROACH Testing.
  32. 32. Why Test? •  To gather early feedback from users, stakeholders and experts, to be able to iterate •  To learn about your ideas strengths and weaknesses •  To fail early ©  SAP  2013    |    33  
  33. 33. ©  SAP  2012    |    34   IMPLEMENTATION  
  34. 34. DESIGN THINKING MEETS IMPLEMENTATION DT-PROTOTYPE SPRINT DAILY SCRUM DELIVERABLES SCOPE AGREEMENT PROJECT SETUP SAP + CUSTOMER BACKLOG IMPLEMENTATION
  35. 35. Questions

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