T h e O n e Pe rc e nt
THE 1 PERCENT’S PROBLEM
Why won’t America’s 1 percent—such as the six Walmart heirs, whose wealth equals that of
the entire bottom 30 percent—be a bit more . . . selfish? As the widening financial divide
cripples the U.S. economy, even those at the top will pay a steep price.
B Y J O S E P H E . S T I G L I T Z A N D L I N D A J . B I L M E S
I L L U S T R AT I O N S B Y S T E P H E N D O Y L E
MAY 31, 2012 12:00 AM
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L et’s start by laying down the baseline premise: inequality in America has been wideningfor dec ades. We’re all aware of the fact. Yes, there are some on the right who deny thisreality, but serious analysts across the political spectrum take it for granted. I won’t run
through all the evidence here, except to say that the gap between the 1 percent and the 99 percent
is vast when looked at in terms of annual income, and even vaster when looked at in terms of
wealth—that is, in terms of accumulated capital and other assets. Consider the Walton family: the
six heirs to the Walmart empire possess a combined wealth of some $90 billion, which is
equivalent to the wealth of the entire bottom 30 percent of U.S. society. (Many at the bottom have
zero or negative net worth, especially after the housing debacle.) Warren Buffett put the matter
correctly when he said, “There’s been class warfare going on for the last 20 years and my class has
won.”
So, no: there’s little debate over the basic fact of widening inequality. The debate is over its
meaning. From the right, you sometimes hear the argument made that inequality is basically a
good thing: as the rich increasingly benefit, so does everyone else. This argument is false: while the
rich have been growing richer, most Americans (and not just those at the bottom) have been
unable to maintain their standard of living, let alone to keep pace. A typical full-time male worker
receives the same income today he did a third of a century ago.
From the left, meanwhile, the widening inequality often elicits an appeal for simple justice: why
should so few have so much when so many have so little? It’s not hard to .
Presiding Officer Training module 2024 lok sabha elections
The 1 Percent's Problem: Why Inequality Hurts the Economy
1. T h e O n e Pe rc e nt
THE 1 PERCENT’S PROBLEM
Why won’t America’s 1 percent—such as the six Walmart heirs,
whose wealth equals that of
the entire bottom 30 percent—be a bit more . . . selfish? As the
widening financial divide
cripples the U.S. economy, even those at the top will pay a
steep price.
B Y J O S E P H E . S T I G L I T Z A N D L I N D A J . B
I L M E S
I L L U S T R AT I O N S B Y S T E P H E N D O Y L E
MAY 31, 2012 12:00 AM
! " #
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2. inequality
http://www.vanityfair.com/contributor/joseph-e-stiglitz-and-
linda-j-bilmes
http://www.vanityfair.com/contributor/stephen-doyle
http://www.vanityfair.com/
http://www.vanityfair.com/news
L et’s start by laying down the baseline premise: inequality in
America has been wideningfor dec ades. We’re all aware of the
fact. Yes, there are some on the right who deny thisreality, but
serious analysts across the political spectrum take it for granted.
I won’t run
through all the evidence here, except to say that the gap
between the 1 percent and the 99 percent
is vast when looked at in terms of annual income, and even
vaster when looked at in terms of
wealth—that is, in terms of accumulated capital and other
assets. Consider the Walton family: the
six heirs to the Walmart empire possess a combined wealth of
some $90 billion, which is
equivalent to the wealth of the entire bottom 30 percent of U.S.
society. (Many at the bottom have
zero or negative net worth, especially after the housing
debacle.) Warren Buffett put the matter
correctly when he said, “There’s been class warfare going on
for the last 20 years and my class has
won.”
So, no: there’s little debate over the basic fact of widening
inequality. The debate is over its
meaning. From the right, you sometimes hear the argument
made that inequality is basically a
good thing: as the rich increasingly benefit, so does everyone
3. else. This argument is false: while the
rich have been growing richer, most Americans (and not just
those at the bottom) have been
unable to maintain their standard of living, let alone to keep
pace. A typical full-time male worker
receives the same income today he did a third of a century ago.
From the left, meanwhile, the widening inequality often elicits
an appeal for simple justice: why
should so few have so much when so many have so little? It’s
not hard to see why, in a market-
driven age where justice itself is a commodity to be bought and
sold, some would dismiss that
argument as the stuff of pious sentiment.
Put sentiment aside. There are good reasons why plutocrats
should care about inequality anyway—
even if they’re thinking only about themselves. The rich do not
exist in a vacuum. They need a
functioning society around them to sustain their position.
Widely unequal societies do not function
efficiently and their economies are neither stable nor
sustainable. The evidence from history and
from around the modern world is unequivocal: there comes a
point when inequality spirals into
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link
W
economic dysfunction for the whole society, and when it does,
even the rich pay a steep price.
Let me run through a few reasons why.
4. The Consumption Problem
hen one interest group holds too much power, it succeeds in
getting policies that
help itself in the short term rather than help society as a whole
over the long term.
This is what has happened in America when it comes to tax
policy, regulatory policy,
and public investment. The consequence of channeling gains in
income and wealth in one direction
only is easy to see when it comes to ordinary household
spending, which is one of the engines of
the American economy.
It is no accident that the periods in which the broadest cross
sections of Americans have reported
higher net incomes—when inequality has been reduced, partly
as a result of progressive taxation—
have been the periods in which the U.S. economy has grown the
fastest. It is likewise no accident
that the current recession, like the Great Depression, was
preceded by large increases in inequality.
When too much money is concentrated at the top of society,
spending by the average American is
necessarily reduced—or at least it will be in the absence of
some artificial prop. Moving money
from the bottom to the top lowers consumption because higher-
income individuals consume, as a
fraction of their income, less than lower-income individuals do.
In our imaginations, it doesn’t always seem as if this is the
case, because spending by the wealthy is
so conspicuous. Just look at the color photographs in the back
pages of the weekend Wall Street
5. Journal of houses for sale. But the phenomenon makes sense
when you do the math. Consider
someone like Mitt Romney, whose income in 2010 was $21.7
million. Even if Romney chose to live
a much more indulgent lifestyle, he would spend only a fraction
of that sum in a typical year to
support himself and his wife in their several homes. But take
the same amount of money and divide
it among 500 people—say, in the form of jobs paying $43,400
apiece—and you’ll find that almost
all of the money gets spent.
The relationship is straightforward and ironclad: as more money
becomes concentrated at the top,
aggregate demand goes into a decline. Unless something else
happens by way of intervention, total
demand in the economy will be less than what the economy is
capable of supplying—and that
means that there will be growing unemployment, which will
dampen demand even further. In the
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1990s that “something else” was the tech bubble. In the first dec
ade of the 21st century, it was the
housing bubble. Today, the only recourse, amid deep recession,
is government spending—which is
exactly what those at the top are now hoping to curb.
The “Rent Seeking” Problem
ere I need to resort to a bit of economic jargon. The word “rent”
6. was originally used, and
still is, to describe what someone received for the use of a piece
of his land—it’s the
return obtained by virtue of ownership, and not because of
anything one actually does
or produces. This stands in contrast to “wages,” for example,
which connotes compensation for the
labor that workers provide. The term “rent” was eventually
extended to include monopoly profits—
the income that one receives simply from the control of a
monopoly. In time, the meaning was
expanded still further to include the returns on other kinds of
ownership claims. If the government
gave a company the exclusive right to import a certain amount
of a certain good, such as sugar,
then the extra return was called a “quota rent.” The acquisition
of rights to mine or drill produces a
form of rent. So does preferential tax treatment for special
interests. In a broad sense, “rent
seeking” defines many of the ways by which our current
political process helps the rich at the
expense of everyone else, including transfers and subsidies from
the government, laws that make
the marketplace less competitive, laws that allow C.E.O.’s to
take a disproportionate share of
corporate revenue (though Dodd-Frank has made matters better
by requiring a non-binding
shareholder vote on compensation at least once every three
years), and laws that permit
corporations to make profits as they degrade the environment.
The magnitude of “rent seeking” in our economy, while hard to
quantify, is clearly enormous.
Individuals and corporations that excel at rent seeking are
handsomely rewarded. The financial
7. industry, which now largely functions as a market in
speculation rather than a tool for promoting
true economic productivity, is the rent-seeking sector par
excellence. Rent seeking goes beyond
speculation. The financial sector also gets rents out of its
domination of the means of payment—the
exorbitant credit- and debit-card fees and also the less well-
known fees charged to merchants and
passed on, eventually, to consumers. The money it siphons from
poor and middle-class Americans
through predatory lending practices can be thought of as rents.
In recent years, the financial sector
has accounted for some 40 percent of all corporate profits. This
does not mean that its social
contribution sneaks into the plus column, or comes even close.
The crisis showed how it could
wreak havoc on the economy. In a rent-seeking economy such as
ours has become, private returns
and social returns are badly out of whack.
P
In their simplest form, rents are nothing more than re-
distributions from one part of society to the
rent seekers. Much of the inequality in our economy has been
the result of rent seeking, because, to
a significant degree, rent seeking re-distributes money from
those at the bottom to those at the top.
But there is a broader economic consequence: the fight to
acquire rents is at best a zero-sum
activity. Rent seeking makes nothing grow. Efforts are directed
toward getting a larger share of the
pie rather than increasing the size of the pie. But it’s worse than
8. that: rent seeking distorts resource
allocations and makes the economy weaker. It is a centripetal
force: the rewards of rent seeking
become so outsize that more and more energy is directed toward
it, at the expense of everything
else. Countries rich in natural resources are infamous for rent-
seeking activities. It’s far easier to
get rich in these places by getting access to resources at
favorable terms than by producing goods
or services that benefit people and increase productivity. That’s
why these economies have done so
badly, in spite of their seeming wealth. It’s easy to scoff and
say: We’re not Nigeria, we’re not
Congo. But the rent-seeking dynamic is the same.
The Fairness Problem
eople are not machines. They have to be motivated to work
hard. If they feel that they are
being treated unfairly, it can be difficult to motivate them. This
is one of the central tenets
of modern labor economics, encapsulated in the so-called
efficiency-wage theory, which
argues that how firms treat their workers—including how much
they pay them—affects
productivity. It was, in fact, a theory elaborated nearly a
century ago by the great economist Alfred
Marshall, who observed that “highly paid labour is generally
efficient and therefore not dear
labour.” In truth, it’s wrong to think of this proposition as just a
theory: it has been borne out by
countless economic experiments.
While people will always disagree over the precise meaning of
what constitutes “fair,” there is a
9. growing sense in America that the current disparity in income,
and the way wealth is allocated in
general, is profoundly unfair. There’s no begrudging the wealth
accrued by those who have
transformed our economy—the inventors of the computer, the
pioneers of biotechnology. But, for
the most part, these are not the people at the top of our
economic pyramid. Rather, to a too large
extent, it’s people who have excelled at rent seeking in one
form or another. And, to most
Americans, that seems unfair.
People were surprised when the financial firm MF Global,
headed by Jon Corzine, suddenly
collapsed into bankruptcy last year, leaving victims by the
thousands as a result of actions that may
prove to have been criminal; but given Wall Street’s recent
history, I’m not sure people were all
that surprised to learn that several MF Global executives would
still be getting their bonuses. When
corporate C.E.O.’s argue that wages have to be reduced or that
there must be layoffs in order for
companies to compete—and simultaneously increase their own
compensation—workers rightly
consider what is happening to be unfair. This in turn affects
their efforts on the job, their loyalty to
the firm, and their willingness to invest in its future. The
widespread sense by workers in the Soviet
Union that they were being mistreated in exactly this way—
exploited by managers who lived high
on the hog—played a major role in the hollowing out of the
Soviet economy, and in its ultimate
collapse. As the old Soviet joke had it, “They pretend to pay us,
10. and we pretend to work.”
In a society in which inequality is widening, fairness is not just
about wages and income, or wealth.
It’s a far more generalized perception. Do I seem to have a
stake in the direction society is going, or
not? Do I share in the benefits of collective action, or not? If
the answer is a loud “no,” then brace
for a decline in motivation whose repercussions will be felt
economically and in all aspects of civic
life.
For Americans, one key aspect of fairness is opportunity:
everyone should have a fair shot at living
the American Dream. Horatio Alger stories remain the mythic
ideal, but the statistics paint a very
different picture: in America, the chances of someone’s making
it to the top, or even to the middle,
from a place near the bottom are lower than in the countries of
old Europe or in any other
advanced industrial country. Those at the top can take comfort
from knowing that their chances of
becoming downwardly mobile are lower in America than they
are elsewhere.
There are many costs to this lack of opportunity. A large
number of Americans are not living up to
their potential; we’re wasting our most valuable asset, our
talent. As we slowly grasp what’s been
happening, there will be an erosion of our sense of identity, in
which America is seen as a fair
country. This will have direct economic effects—but also
indirect ones, fraying the bonds that hold
us together as a nation.
The Mistrust Problem
11. O ne of the puzzles in modern political economy is why anyone
bothers to vote. Very fewelections actually turn on the ballot of
a single individual. There is a cost to voting—nostate has an
explicit penalty for staying home, but it takes time and effort to
get to the
polls—and there is seemingly almost never a benefit. Modern
political and economic theory
assumes the existence of rational, self-interested actors. On that
basis, why anyone would vote is a
mystery.
The answer is that we’ve been inculcated with notions of “civic
virtue.” It is our responsibility to
vote. But civic virtue is fragile. If the belief takes hold that the
political and economic systems are
stacked, individuals will feel released from their civic
obligations. When that social contract is
abrogated—when trust between a government and its citizens
fails—disillusionment,
disengagement, or worse is sure to follow. In the United States
today, and in many other
democracies around the world, mistrust is on the ascendant.
It’s even built in. The head of Goldman Sachs, Lloyd Blankfein,
made it perfectly clear:
sophisticated investors don’t, or at least shouldn’t, rely on trust.
Those who bought the products his
bank sold were consenting adults who should have known
better. They should have known that
Goldman Sachs had the means, and the incentive, to design
products that would fail; that they had
the means and the incentive to create asymmetries of
information—where they knew more about
12. the products than the buyers did—and the means and the
incentive to take advantage of those
asymmetries. The people who fell victim to the investment
banks were, for the most part, well-off
investors. But deceptive credit-card practices and predatory
lending have left Americans more
broadly with a sense that banks are not to be trusted.
Economists often underestimate the role of trust in making our
economy work. If every contract
had to be enforced by one party taking the other to court, our
economy would be in gridlock.
Throughout history, the economies that have flourished are
those where a handshake is a deal.
Without trust, business arrangements based on an understanding
that complex details will be
worked out later are no longer feasible. Without trust, each
participant looks around to see how
and when those with whom he is dealing will betray him.
Widening inequality is corrosive of trust: in its economic
impact, think of it as the universal
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solvent. It creates an economic world in which even the winners
are wary. But the losers! In every
transaction—in every encounter with a boss or business or
bureaucrat—they see the hand of
someone out to take advantage of them.
Nowhere is trust more important than in politics and the public
13. sphere. There, we have to act
together. It’s easier to act together when most individuals are in
similar situations—when most of
us are, if not in the same boat, at least in boats within a range of
like sizes. But growing inequality
makes it clear that our fleet looks different—it’s a few mega-
yachts surrounded by masses of people
in dugout canoes, or clinging to flotsam—which helps explain
our vastly differing views of what the
government should do.
Today’s widening inequality extends to almost everything—
police protection, the condition of local
roads and utilities, access to decent health care, access to good
public schools. As higher education
becomes more important—not just for individuals but for the
future of the whole U.S. economy—
those at the top push for university budget cuts and tuition
hikes, on the one hand, and cutbacks in
guaranteed student loans, on the other. To the extent that they
advocate student loans at all, it’s as
another opportunity for rent seeking: loans to for-profit schools,
without standards; loans that are
non-dischargeable even in bankruptcy; loans designed as
another way for those at the top to
exploit those aspiring to get out of the bottom.
The “Be Selfish”
Solution
14. any, if not most, Americans possess a limited understanding of
the nature of the
inequality in our society. They know that something has gone
wrong, but they
underestimate the harm that inequality does even as they
overestimate the cost of
taking action. These mistaken beliefs, which have been
reinforced by ideological rhetoric, are
having a catastrophic effect on politics and economic policy.
There is no good reason why the 1 percent, with their good
educations, their ranks of advisers, and
their much-vaunted business acumen, should be so misinformed.
The 1 percent in generations past
often knew better. They knew that there would be no top of the
pyramid if there wasn’t a solid base
—that their own position was precarious if society itself was
unsound. Henry Ford, not
remembered as one of history’s softies, understood that the best
thing he could do for himself and
his company was to pay his workers a decent wage, because he
wanted them to work hard and he
wanted them to be able to buy his cars. Franklin D. Roosevelt, a
purebred patrician, understood
15. Michael Moore Makes a New Trump Prediction
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that the only way to save an essentially capitalist America was
not only to spread the wealth,
through taxation and social programs, but to put restraints on
capitalism itself, through regulation.
Roosevelt and the economist John Maynard Keynes, while
reviled by the capitalists, succeeded in
saving capitalism from the capitalists. Richard Nixon, known to
this day as a manipulative cynic,
concluded that social peace and economic stability could best be
secured by investment—and
invest he did, heavily, in Medicare, Head Start, Social Security,
and efforts to clean up the
environment. Nixon even floated the idea of a guaranteed
annual income.
16. So, the advice I’d give to the 1 percent today is: Harden your
hearts. When invited to consider
proposals to reduce inequality—by raising taxes and investing
in education, public works, health
care, and science—put any latent notions of altruism aside and
reduce the idea to one of
unadulterated self-interest. Don’t embrace it because it helps
other people. Just do it for yourself.
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19. Memo: From Nick Hanauer
To: My Fellow Zillionaires
McClaran
The Are Coming… For
NICK | 2014
To give the experience, c
If continue
accept our of You can review ou
r priv to find
out more the we
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20. contents/vol-1-no-4
1/28/2019 The Pitchforks Are Coming… For Us Plutocrats -
POLITICO Magazine
https://www.politico.com/magazine/story/2014/06/the-
pitchforks-are-coming-for-us-plutocrats-108014?paginate=false
2/10
You probably don’t know me, but like you I am one of those
.01%ers, a proud and unapologetic capitalist. I have founded,
co-
founded and funded more than 30 companies across a range of
industries—from itsy-bitsy ones like the night club I started in
my
20s to giant ones like Amazon.com, for which I was the first
nonfamily investor. Then I founded aQuantive, an Internet
advertising company that was sold to Microsoft in 2007 for $6.4
billion. In cash. My friends
and I own a bank. I tell you all this to demonstrate that in many
ways I’m no different from
you. Like you, I have a broad perspective on business and
capitalism. And also like you, I
21. have been rewarded obscenely for my success, with a life that
the other 99.99 percent of
Americans can’t even imagine. Multiple homes, my own plane,
etc., etc. You know what I’m
talking about. In 1992, I was selling pillows made by my
family’s business, Pacific Coast
Feather Co., to retail stores across the country, and the Internet
was a clunky novelty to
which one hooked up with a loud squawk at 300 baud. But I saw
pretty quickly, even back
then, that many of my customers, the big department store
chains, were already doomed. I
knew that as soon as the Internet became fast and trustworthy
enough—and that time
wasn’t far off—people were going to shop online like crazy.
Goodbye, Caldor. And Filene’s.
And Borders. And on and on.
Realizing that, seeing over the horizon a little faster than the
next guy, was the strategic
part of my success. The lucky part was that I had two friends,
both immensely talented,
who also saw a lot of potential in the web. One was a guy
you’ve probably never heard of
named Jeff Tauber, and the other was a fellow named Jeff
22. Bezos. I was so excited by the
potential of the web that I told both Jeffs that I wanted to invest
in whatever they launched,
big time. It just happened that the second Jeff—Bezos—called
me back first to take up my
investment offer. So I helped underwrite his tiny start-up
bookseller. The other Jeff started
a web department store called Cybershop, but at a time when
trust in Internet sales was
still low, it was too early for his high-end online idea; people
just weren’t yet ready to buy
expensive goods without personally checking them out (unlike a
basic commodity like
books, which don’t vary in quality—Bezos’ great insight).
Cybershop didn’t make it, just
another dot-com bust. Amazon did somewhat better. Now I own
a very large yacht.
But let’s speak frankly to each other. I’m not the smartest guy
you’ve ever met, or the
hardest-working. I was a mediocre student. I’m not technical at
all—I can’t write a word of
code. What sets me apart, I think, is a tolerance for risk and an
intuition about what will
happen in the future. Seeing where things are headed is the
23. essence of entrepreneurship.
And what do I see in our future now?
To give the experience, c
If continue
accept our of You can review ou
r to find
out more the we
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all-of-the-6-3-billion-it-paid-for-aquantive/
1/28/2019 The Pitchforks Are Coming… For Us Plutocrats -
POLITICO Magazine
https://www.politico.com/magazine/story/2014/06/the-
pitchforks-are-coming-for-us-plutocrats-108014?paginate=false
3/10
I see pitchforks.
24. At the same time that people like you and me are thriving
beyond the dreams of any
plutocrats in history, the rest of the country—the 99.99
percent—is lagging far behind. The
divide between the haves and have-nots is getting worse really,
really fast. In 1980, the top
1 percent controlled about 8 percent of U.S. national income.
The bottom 50 percent shared
about 18 percent. Today the top 1 percent share about 20
percent; the bottom 50 percent,
just 12 percent.
But the problem isn’t that we have inequality. Some inequality
is intrinsic to any high-
functioning capitalist economy. The problem is that inequality
is at historically high levels
and getting worse every day. Our country is rapidly becoming
less a capitalist society and
more a feudal society. Unless our policies change dramatically,
the middle class will
disappear, and we will be back to late 18th-century France.
Before the revolution.
And so I have a message for my fellow filthy rich, for all of us
25. who live in our gated bubble
worlds: Wake up, people. It won’t last.
If we don’t do something to fix the glaring inequities in this
economy, the pitchforks are
going to come for us. No society can sustain this kind of rising
inequality. In fact, there is
no example in human history where wealth accumulated like
this and the pitchforks didn’t
eventually come out. You show me a highly unequal society,
and I will show you a police
state. Or an uprising. There are no counterexamples. None. It’s
not if, it’s when.
Many of us think we’re special because “this is America.” We
think we’re immune to the
same forces that started the Arab Spring—or the French and
Russian revolutions, for that
matter. I know you fellow .01%ers tend to dismiss this kind of
argument; I’ve had many of
you tell me to my face I’m completely bonkers. And yes, I know
there are many of you who
are convinced that because you saw a poor kid with an iPhone
that one time, inequality is a
fiction.
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http://taxfoundation.org/blog/irs-data-income-shifts-shows-
progressivity-federal-individual-income-tax
http://taxfoundation.org/article/summary-latest-federal-
individual-income-tax-data-0#table3
http://taxfoundation.org/article/summary-latest-federal-income-
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27. Special Report
The Myth of America’s Golden Age
By JOSEPH E. STIGLITZ
Here’s what I say to you: You’re living in a dream world. What
everyone wants to believe is
that when things reach a tipping point and go from being merely
crappy for the masses to
dangerous and socially destabilizing, that we’re somehow going
to know about that shift
ahead of time. Any student of history knows that’s not the way
it happens. Revolutions, like
bankruptcies, come gradually, and then suddenly. One day,
somebody sets himself on fire,
then thousands of people are in the streets, and before you know
it, the country is burning.
And then there’s no time for us to get to the airport and jump on
our Gulfstream Vs and fly
to New Zealand. That’s the way it always happens. If inequality
keeps rising as it has been,
eventually it will happen. We will not be able to predict when,
and it will be terrible—for
everybody. But especially for us.
***
28. The most ironic thing about rising inequality is how completely
unnecessary and self-
defeating it is. If we do something about it, if we adjust our
policies in the way that, say,
Franklin D. Roosevelt did during the Great Depression—so that
we help the 99 percent and
preempt the revolutionaries and crazies, the ones with the
pitchforks—that will be the best
thing possible for us rich folks, too. It’s not just that we’ll
escape with our lives; it’s that
we’ll most certainly get even richer.
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29. americas-golden-age-108013.html?ml=m_ms
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The model for us rich guys here should be Henry Ford, who
realized that all his
autoworkers in Michigan weren’t only cheap labor to be
exploited; they were consumers,
too. Ford figured that if he raised their wages, to a then-
exorbitant $5 a day, they’d be able
to afford his Model Ts.
What a great idea. My suggestion to you is: Let’s do it all over
again. We’ve got to try
something. These idiotic trickle-down policies are destroying
my customer base. And yours
too.
It’s when I realized this that I decided I had to leave my
30. insulated world of the super-rich
and get involved in politics. Not directly, by running for office
or becoming one of the big-
money billionaires who back candidates in an election. Instead,
I wanted to try to change
the conversation with ideas—by advancing what my co-author,
Eric Liu, and I call “middle-
out” economics. It’s the long-overdue rebuttal to the trickle-
down economics worldview
that has become economic orthodoxy across party lines—and
has so screwed the American
middle class and our economy generally. Middle-out economics
rejects the old
misconception that an economy is a perfectly efficient,
mechanistic system and embraces
the much more accurate idea of an economy as a complex
ecosystem made up of real people
who are dependent on one another.
Which is why the fundamental law of capitalism must be: If
workers have more money,
businesses have more customers. Which makes middle-class
consumers, not rich
businesspeople like us, the true job creators. Which means a
thriving middle class is the
31. source of American prosperity, not a consequence of it. The
middle class creates us rich
people, not the other way around.
On June 19, 2013, Bloomberg published an article I wrote called
“The Capitalist’s Case for a
$15 Minimum Wage.” Forbes labeled it “Nick Hanauer’s near
insane” proposal. And yet,
just weeks after it was published, my friend David Rolf, a
Service Employees International
Union organizer, roused fast-food workers to go on strike
around the country for a $15
living wage. Nearly a year later, the city of Seattle passed a $15
minimum wage. And just
350 days after my article was published, Seattle Mayor Ed
Murray signed that ordinance
into law. How could this happen, you ask?
It happened because we reminded the masses that they are the
source of growth and
prosperity, not us rich guys. We reminded them that when
workers have more money,
businesses have more customers—and need more employees.
We reminded them that if
businesses paid workers a living wage rather than poverty
32. wages, taxpayers wouldn’t have
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http://corporate.ford.com/news-center/press-releases-detail/677-
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capitalist-s-case-for-a-15-minimum-wage
http://www.forbes.com/sites/timworstall/2013/06/21/nick-
hanauers-near-insane-15-an-hour-minimum-wage-proposal/
http://money.cnn.com/2014/06/03/smallbusiness/seattle-
business-minimum-wage/
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to make up the difference. And when we got done, 74 percent of
likely Seattle voters in a
recent poll agreed that a $15 minimum wage was a swell idea.
The standard response in the minimum-wage debate, made by
Republicans and their
business backers and plenty of Democrats as well, is that raising
the minimum wage costs
jobs. Businesses will have to lay off workers. This argument
reflects the orthodox
economics that most people had in college. If you took Econ
101, then you literally were
taught that if wages go up, employment must go down. The law
of supply and demand and
all that. That’s why you’ve got John Boehner and other
Republicans in Congress insisting
that if you price employment higher, you get less of it. Really?
The thing that we love our
rich and our poor.
34. Because here’s an odd thing. During the past three decades,
compensation for CEOs grew
127 times faster than it did for workers. Since 1950, the CEO-
to-worker pay ratio has
increased 1,000 percent, and that is not a typo. CEOs used to
earn 30 times the median
wage; now they rake in 500 times. Yet no company I know of
has eliminated its senior
managers, or outsourced them to China or automated their jobs.
Instead, we now have
more CEOs and senior executives than ever before. So, too, for
financial services workers
and technology workers. These folks earn multiples of the
median wage, yet we somehow
have more and more of them.
The thing about us businesspeople is that we love our customers
rich and our employees
poor. So for as long as there has been capitalism, capitalists
have said the same thing about
any effort to raise wages. We’ve had 75 years of complaints
from big business—when the
minimum wage was instituted, when women had to be paid
equitable amounts, when child
35. labor laws were created. Every time the capitalists said exactly
the same thing in the same
way: We’re all going to go bankrupt. I’ll have to close. I’ll have
to lay everyone off. It hasn’t
happened. In fact, the data show that when workers are better
treated, business gets better.
The naysayers are just wrong.
Most of you probably think that the $15 minimum wage in
Seattle is an insane departure
from rational policy that puts our economy at great risk. But in
Seattle, our current
minimum wage of $9.32 is already nearly 30 percent higher than
the federal minimum
wage. And has it ruined our economy yet? Well, trickle-
downers, look at the data here: The
“
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37. kick your city’s ass.
It makes perfect sense if you think about it: If a worker earns
$7.25 an hour, which is now
the national minimum wage, what proportion of that person’s
income do you think ends up
in the cash registers of local small businesses? Hardly any. That
person is paying rent,
ideally going out to get subsistence groceries at Safeway, and,
if really lucky, has a bus pass.
But she’s not going out to eat at restaurants. Not browsing for
new clothes. Not buying
flowers on Mother’s Day.
Is this issue more complicated than I’m making out? Of course.
Are there many factors at
play determining the dynamics of employment? Yup. But
please, please stop insisting that
if we pay low-wage workers more, unemployment will
skyrocket and it will destroy the
economy. It’s utter nonsense. The most insidious thing about
trickle-down economics isn’t
believing that if the rich get richer, it’s good for the economy.
It’s believing that if the poor
get richer, it’s bad for the economy.
38. I know that virtually all of you feel that compelling our
businesses to pay workers more is
somehow unfair, or is too much government interference. Most
of you think that we should
just let good examples like Costco or Gap lead the way. Or let
the market set the price. But
here’s the thing. When those who set bad examples, like the
owners of Wal-Mart or
McDonald’s, pay their workers close to the minimum wage,
what they’re really saying is
that they’d pay even less if it weren’t illegal. (Thankfully both
companies have recently said
they would not oppose a hike in the minimum wage.) In any
large group, some people
absolutely will not do the right thing. That’s why our economy
can only be safe and effective
if it is governed by the same kinds of rules as, say, the
transportation system, with its speed
limits and stop signs.
Wal-Mart is our nation’s largest employer with some 1.4 million
employees in the United
States and more than $25 billion in pre-tax profit. So why are
Wal-Mart employees the
39. largest group of Medicaid recipients in many states? Wal-Mart
could, say, pay each of its 1
million lowest-paid workers an extra $10,000 per year, raise
them all out of poverty and
enable them to, of all things, afford to shop at Wal-Mart. Not
only would this also save us
all the expense of the food stamps, Medicaid and rent assistance
that they currently
require, but Wal-Mart would still earn more than $15 billion
pre-tax per year. Wal-Mart
won’t (and shouldn’t) volunteer to pay its workers more than
their competitors. In order for
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40. growing-major-city/
http://www.dol.gov/elaws/faq/esa/flsa/001.htm
http://www.marketwatch.com/investing/stock/wmt/financials
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us to have an economy that works for everyone, we should
compel all retailers to pay living
wages—not just ask politely.
We rich people have been falsely persuaded by our schooling
and the affirmation of society,
and have convinced ourselves, that we are the main job creators.
It’s simply not true. There
can never be enough super-rich Americans to power a great
economy. I earn about 1,000
times the median American annually, but I don’t buy thousands
of times more stuff. My
family purchased three cars over the past few years, not 3,000. I
41. buy a few pairs of pants
and a few shirts a year, just like most American men. I bought
two pairs of the fancy wool
pants I am wearing as I write, what my partner Mike calls my
“manager pants.” I guess I
could have bought 1,000 pairs. But why would I? Instead, I sock
my extra money away in
savings, where it doesn’t do the country much good.
So forget all that rhetoric about how America is great because
of people like you and me
and Steve Jobs. You know the truth even if you won’t admit it:
If any of us had been born in
Somalia or the Congo, all we’d be is some guy standing
barefoot next to a dirt road selling
fruit. It’s not that Somalia and Congo don’t have good
entrepreneurs. It’s just that the best
ones are selling their wares off crates by the side of the road
because that’s all their
customers can afford.
So why not talk about a different kind of New Deal for the
American people, one that could
appeal to the right as well as left—to libertarians as well as
liberals? First, I’d ask my
42. Republican friends to get real about reducing the size of
government. Yes, yes and yes, you
guys are all correct: The federal government is too big in some
ways. But no way can you
cut government substantially, not the way things are now.
Ronald Reagan and George W.
Bush each had eight years to do it, and they failed miserably.
Republicans and Democrats in Congress can’t shrink
government with wishful thinking.
The only way to slash government for real is to go back to basic
economic principles: You
have to reduce the demand for government. If people are getting
$15 an hour or more, they
don’t need food stamps. They don’t need rent assistance. They
don’t need you and me to
pay for their medical care. If the consumer middle class is back,
buying and shopping, then
it stands to reason you won’t need as large a welfare state. And
at the same time, revenues
from payroll and sales taxes would rise, reducing the deficit.
This is, in other words, an economic approach that can unite left
and right. Perhaps that’s
one reason the right is beginning, inexorably, to wake up to this
43. reality as well. Even
Republicans as diverse as Mitt Romney and Rick Santorum
recently came out in favor of
raising the minimum wage, in defiance of the Republicans in
Congress.
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44. ***
One thing we can agree on—I’m sure of this—is that the change
isn’t going to start in
Washington. Thinking is stale, arguments even more so. On
both sides.
But the way I see it, that’s all right. Most major social
movements have seen their earliest
victories at the state and municipal levels. The fight over the
eight-hour workday, which
ended in Washington, D.C., in 1938, began in places like
Illinois and Massachusetts in the
late 1800s. The movement for social security began in
California in the 1930s. Even the
Affordable Health Care Act—Obamacare—would have been
hard to imagine without Mitt
Romney’s model in Massachusetts to lead the way.
Sadly, no Republicans and few Democrats get this. President
Obama doesn’t seem to either,
though his heart is in the right place. In his State of the Union
speech this year, he
mentioned the need for a higher minimum wage but failed to
make the case that less
45. inequality and a renewed middle class would promote faster
economic growth. Instead, the
arguments we hear from most Democrats are the same old
social-justice claims. The only
reason to help workers is because we feel sorry for them. These
fairness arguments feed
right into every stereotype of Obama and the Democrats as
bleeding hearts. Republicans
say growth. Democrats say fairness—and lose every time.
But just because the two parties in Washington haven’t figured
it out yet doesn’t mean we
rich folks can just keep going. The conversation is already
changing, even if the billionaires
aren’t onto it. I know what you think: You think that Occupy
Wall Street and all the other
capitalism-is-the-problem protesters disappeared without a
trace. But that’s not true. Of
course, it’s hard to get people to sleep in a park in the cause of
social justice. But the
protests we had in the wake of the 2008 financial crisis really
did help to change the debate
in this country from death panels and debt ceilings to
inequality.
46. It’s just that so many of you plutocrats didn’t get the message.
Dear 1%ers, many of our fellow citizens are starting to believe
that capitalism itself is the
problem. I disagree, and I’m sure you do too. Capitalism, when
well managed, is the
greatest social technology ever invented to create prosperity in
human societies. But
capitalism left unchecked tends toward concentration and
collapse. It can be managed
either to benefit the few in the near term or the many in the long
term. The work of
democracies is to bend it to the latter. That is why investments
in the middle class work.
And tax breaks for rich people like us don’t. Balancing the
power of workers and
billionaires by raising the minimum wage isn’t bad for
capitalism. It’s an indispensable tool
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smart capitalists use to make capitalism stable and sustainable.
And no one has a bigger
stake in that than zillionaires like us.
The oldest and most important conflict in human societies is the
battle over the
concentration of wealth and power. The folks like us at the top
have always told those at the
bottom that our respective positions are righteous and good for
all. Historically, we called
that divine right. Today we have trickle-down economics.
48. What nonsense this is. Am I really such a superior person? Do I
belong at the center of the
moral as well as economic universe? Do you?
My family, the Hanauers, started in Germany selling feathers
and pillows. They got chased
out of Germany by Hitler and ended up in Seattle owning
another pillow company. Three
generations later, I benefited from that. Then I got as lucky as a
person could possibly get in
the Internet age by having a buddy in Seattle named Bezos. I
look at the average Joe on the
street, and I say, “There but for the grace of Jeff go I.” Even the
best of us, in the worst of
circumstances, are barefoot, standing by a dirt road, selling
fruit. We should never forget
that, or forget that the United States of America and its middle
class made us, rather than
the other way around.
Or we could sit back, do nothing, enjoy our yachts. And wait for
the pitchforks.
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