1. Question 3…
What kind of media institution might
distribute your media product and why?
By Eleanor Penfold
2. Background Information…
What is film distribution?
Film distribution is the process of making a movie available for viewing by an
audience.
Who dominates film distribution?
World-wide distribution is dominated by 6 US based companies (conglomerates).
Such include… Comcast (e.g. Universal),The Walt Disney company (e.g. Pixar),Time
Warner, News Corporation,Viacom, and CBS.The Majority of British films rely on the
Hollywood majors for distribution.This allows the film audience in our web 2.0
generation to have there needs met- ultimately insuring the correct films are
distributed to the correct target market.Therefore insuring that the worldwide film
industry is as successful as it is today. With the help from the big budget films
distributors (conglomerates) films are distributed to the standard we know and love
today. Ultimately these film distribution companies target/please the biggest market
possible. In contrast, though they don’t dominate the film industry, independent films
target that of the niche market. In summary, independent and conglomerates aim to
target the biggest possible audience and help promote and distribute films.
Independent film distribution companies…
Independent film distribution companies are those that distribute films of the ‘niche’
market and usually target the smaller target audience.
3. E-one Entertainment..
E-one entertainment is an independent UK film distribution film company.
The company itself prides itself on it’s ability to be ‘Driven by a keen service
oriented philosophy, Entertainment One UK brings an expertise in theatrical and home
entertainment distribution.Thousands of films, hundreds of partners. Find. Sell.
Distribute. Entertainment One puts films on screens around the globe – in theatres, on
DVD, digitally and onTV.’
As the industry’s largest independent, multi-territory distributor,
Entertainment One secures key relationships with top independent
producers and distributors, getting films in front of audiences worldwide. For
example, in 2016 Entertainment One and 20th Century Fox Home
Entertainment announce long-term, multi-territory home entertainment
partnership; and launch a home entertainment joint venture in Canada
This is a screen grab
for from my media
film…
4. Why I Chose ‘E-one Entertainment’To
Distribute My Film…
My main reason for choosing e-one entertainment as my distribution company is because it is a
UK independent film distribution company. Additionally I chose e-one entertainment due to the
fact that it is a professional and well known company which is well respected.This insures that the
audience will recognise the company and know straight away that this film has potential…
Pervious films include : Due to the fact that the narrative of my film is low-budget and perhaps
targets that of the ‘niche’ market, I also chose e-one entertainment as they have lots of previous
experience with this type of film.Additional reasons as to why I chose this distribution company
include…
1. Its independent nature.
2. E-one entertainment has many connections (for example 2016 Entertainment One and 20th
Century Fox Home Entertainment announce long-term, multi-territory home entertainment
partnership) this insure that my film will be successfully distributed.
3. E-one entertainment is a UK based company, moreover allowing me to help border and
support the UK film industry.
4. The company is well known and has a large product portfolio insure that a wide audience will
look/watch my film.
5. Because the company has a high brand image and is well know for producing good,
professional and respectable products this will hopefully help to attract e-one entertainment
fans to watch my film.
5. Further Analyses…
Its Independent Nature…
Because e-one entertainment is a independent UK film distribution company they will understand and
appreciate the needs of my film. Due to the fact that my film target that of the ‘niche’ market and has
a specific target audience e-one entertainment is the best suited to distribute my film.The fact that it
dominates 27% of UK independent distributors and is one of the companies with the highest market
share additionally allow confidence to be put into the company to successfully distribute the film.
E-one entertainment has many connections...
The fact that e-one entertainment has many connections insures that my film will be distributed in the
most effectively.This additionally could attract a wider audience and thus maximising my target
audiences awareness of the film.This will also show and emphasis the professional and respectable
elements to the film opening as there is popular companies working together.
The UK Independent Film industry…
E-one entertainment is a UK based company, moreover allowing me to help border and support the
UK film industry.This is curial as in this web 2.0 industry we (the UK) are heavily reliant of that of the
Hollywood film industry for most of our films.Therefore by choosing a UK popular distributor I will
have insured that I am helping to Borden the UK film industry.
It is a well respected/popular brand…
The company is well known and has a large product portfolio insure that a wide audience will
look/watch my film. Ultimately this will attract more viewers and get more audience awareness for my
film.
6. Independent Distribution Film companies…
Who’s on top for UK independent films?
Together eOne, Entertainment and StudioCanal account for half of the box office generated by UK
independent films.
Here I have used the website
‘https://stephenfollows.com/who-
dominates-uk-film-distribution/’ to
gain information on independent film
distribution companies.This helped
me to decide what destruction
company to use for my media film
(product).
7. Similar Media Products…
Below on the left are example from film that are of a similar nature to my media product. All of these films were
distributed by e-one entertainment and are yet to be released. They have qualities similar to that of my film and
show the potential and gap in the market for these types of films.
Here are films that are of the same genre as my film that have been distributed with the likes of e-one entertainment.
This is evidence that suggests e-one entertainment is capable of producing a film effetely and successfully.This is an
additional reason as to why a chose e-one entertainment to distribute my film.
