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Come la tecnologia blockchain può aiutare la Media Transparency

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Pasquale Borriello
Pasquale Borriello

Presentazione di un Proof of Concept dell'applicazione della tecnologia Blockchain al tema Media Transparency. Presentazione di Pasquale Borriello durante Social Media Week Italy 2018.

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Media strategy and “steering” is managed in-house. WPP’s dedicated ‘Team Magenta’ unit manages campaign planning and buying (a much smaller chunk of the business that it previously held) while Emetriq, a Deutsche Telekom subsidiary, manages its programmatic operations including buying on Facebook and Google. Finally, media analytics is split between Neustar and Objective Partners.
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency
Come la tecnologia blockchain può aiutare la Media Transparency

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Come la tecnologia blockchain può aiutare la Media Transparency

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  • 6. Media strategy and “steering” is managed in-house. WPP’s dedicated ‘Team Magenta’ unit manages campaign planning and buying (a much smaller chunk of the business that it previously held) while Emetriq, a Deutsche Telekom subsidiary, manages its programmatic operations including buying on Facebook and Google. Finally, media analytics is split between Neustar and Objective Partners.