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OPENNESS IS
CHANGING THE
FUTURE OF
PAYMENTS.
TODAY‘S PRESENTERS
ADMINISTRATIVE ITEMS
Questions are welcome!
Send questions to the host via a chat message during the presentation and
they will be asked by the moderator during the Q&A session.
After the webinar we will send you the full white paper.
August 18, 2015
Omni-channel Payment Solutions 3
§  What is Openness and how does it apply to payments?
§  The evolution of Open payments
§  How Open payments are changing the marketplace
§  How to become Open
§  The benefits of Open payments
§  Q&A
AGENDA
4
WHAT DO WE MEAN BY
OPEN PAYMENTS?
PAYMENTS ARE ABOUT TECHNOLOGY, BUSINESS AND TRUST…
18 August 2015
6
… WHILE OPENNESS IS ABOUT ACCESSIBILITY, FLEXIBILITY
AND TRANSPARENCY.
18 August 2015
7
WE WILL EXPLAIN BOTH BY USING EXAMPLES
18 August 2015
8
OPENNESS IN TECHNOLOGY
18 August 2015
9
OPENNESS IN BUSINESS
18 August 2015
10
OPENNESS IN TRUST
THE EVOLUTION OF
OPEN PAYMENTS
18 August 2015
12
PRESENT FUTURE
PARTNERSHIPS /
ALLIANCES
ECOSYSTEM
PAST
MONOLITH
SOLUTIONS
THE PAYMENTS MARKETPLACE IS TRANSITIONING FROM
CLOSED TO OPEN.
HOW OPEN PAYMENTS
ARE CHANGING THE
MARKETPLACE
1.  Payments are becoming integrated into a wider set of services
2.  Open payments create real value for payment specialists
3.  All stakeholders benefit from better services
18 August 2015
14
THREE REASONS WHY OPEN PAYMENTS REALLY MATTER
•  Fully embedded
•  Completely invisible
•  Enable real global service
•  Facilitate omni-channel
18 August 2015
15
1. PAYMENTS ARE BECOMING AN INTEGRATED PART OF
COMMERCE
•  Faster time to market
•  Enhanced usability leads to incremental sales
•  Flexibility in business models
18 August 2015
16
2. OPEN PAYMENTS CREATE REAL VALUE
18 August 2015
17
3. BENEFITS FOR ALL STAKEHOLDERS
Consumers
•  Better service
•  More choice
•  Better integration
•  Higher conversion = incremental business
•  Lower cost
Merchants
Banks
Others
18 August 2015
18
THE GATEWAY PLAYS A PIVOTAL ROLE IN UNLOCKING
OPPORTUNITIES FOR MERCHANTS
ACQUIRERS
LOYALTY
FRAUD PREVENTION
REPORTING & DATA
SERVICES
GATEWAYMERCHANT
WE INVITE YOU TO
DOWNLOAD THE WHITE
PAPER TO LEARN HOW
YOUR BUSINESS CAN
BENEFIT
PRACTICAL INSIGHTS
FOR EMBRACING OPEN
PAYMENTS
18 August 2015
21
PAYMENTS THROUGH OPEN TECHNOLOGY AND AN
OPEN BUSINESS MODEL: PAY.ON
ACCESSIBLE SERVICES IN TECHNOLOGY
18 August 2015
22
Accessible services for all stakeholders in the ecosystem
ONE SINGLE API FOR ALL PLATFORM FEATURES
•  Available anytime, anywhere, and on a do-it-yourself basis
•  APIs and other integration options that are quick, convenient
•  Non-proprietary interfaces and standard formats
Payment forms
Ready-made payment
forms available in more
than 25 languages
Server-to-Server
Backoffice payments,
Recurring payments,
Tokenization
Apple Pay
White label SDK
All acquirers, all currencies
Reporting
Consolidated reporting
across all channels and
payment methods
Administration
Automated merchant
management and
configuration
Open Merchant
Dashboard
Lets clients create their
own dashboard under
a single login
ONE SINGLE API FOR ALL PLATFORM FEATURES
FLEXIBILITY IN TECHNOLOGY
18 August 2015
24
Rich functionality for all stakeholders in the ecosystem
MODULAR SERVICES PROVIDED THROUGH A
FLEXIBLE API
•  Services are provided individually and can be combined with others
•  Services are developed both in-house and through third parties
•  Partners choose components to suit their business model and
combine with other services as appropriate.
18 August 2015
25
MERGING THE ACQUIRER AND MERCHANT PORTALS
All merchant services available under a single login
Embedded acquirer portal
TRANSPARENCY IN TECHNOLOGY
18 August 2015
26
•  Publicly available resources, documentation, and reporting
•  Interactive and robust documentation and product guides
•  Developer forums
ONLINE, INTERACTIVE, AND WHITE LABEL
DOCUMENTATION GUIDE
18 August 2015
27
A WHITE LABEL APPROACH MULTIPLIES OPENNESS
Open Payment Platform
PUT YOUR
LOGO HERE
CHOOSE THE BEST
PAYMENT METHODS
FOR YOUR
BUSINESS
18 August 2015
TARGETING CENTRAL EUROPEAN MERCHANTS
PAYMENT METHODS
SELECTED BASED
ON THE BUSINESS
AND MARKET
ACQUIRER ONLY
WANTS TO
INTEGRATE SME
MERCHANTS VIA
COPYandPAY
SERVER-TO-SERVER
REMOVED
ACQUIRER LINKS
DOCS.OPPWA.COM TO
HIS WEBPAGE – JUST
ONE CLICK
PAYMENT METHODS
SELECTED BASED
ON THE BUSINESS
AND MARKET
ACQUIRER ONLY
WANTS TO
INTEGRATE SME
MERCHANTS VIA
COPYandPAY
SERVER-TO-SERVER
REMOVED
ACQUIRER LINKS
DOCS.OPPWA.COM TO
HIS WEBPAGE – JUST
ONE CLICK
GATEWAY SOLUTION TARGETING MERCHANTS IN NL AND DACH
INTERACTIVE AND ROBUST DOCUMENTATION GUIDES
18 August 2015
30
18 August 2015
31
2
CHOICE
Integration options, code samples in different programming
languages, SDKs
1
INSTANT ACCESS AND COMPLETNESS
Step by step tutorials, try-it-out buttons, interactive documentation,
responsive tutorial designs
3
GREAT SUPPORT TEAMS
Active, engaged, attentive, responsive, present at events
THE KEY ELEMENTS OF OPENNESS IN TECHNOLOGY TO
CREATE A GREAT INTEGRATION EXPERIENCE
18 August 2015
32
BENEFITS FOR STAKEHOLDERS
A “win-win” for all!
Open Payment Platform
The simplest
self-service
integration
Reduced support
costs
Save money
PSP
Fast integration
to start selling
faster
Board more
merchants
simultaneously
Differentiation
and value-added
services
Create and sell
services and apps
in an ecosystem
Make money Enable
partnerships
and innovation
PSP
Merchant
PSP
Merchant
3rd party
THE TIME FOR PAYMENT
PROVIDERS
TO MOVE TOWARDS
OPENNESS IS NOW.
DOWNLOAD IT NOW:
technology.payon.com/whitepaper-open-payments
© July 2015 PAY.ON AG. All rights reserved.
For use in the European Union, USA and other countries. | WP-OP | EU

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How Open Payments Are Transforming Commerce

  • 3. ADMINISTRATIVE ITEMS Questions are welcome! Send questions to the host via a chat message during the presentation and they will be asked by the moderator during the Q&A session. After the webinar we will send you the full white paper. August 18, 2015 Omni-channel Payment Solutions 3
  • 4. §  What is Openness and how does it apply to payments? §  The evolution of Open payments §  How Open payments are changing the marketplace §  How to become Open §  The benefits of Open payments §  Q&A AGENDA 4
  • 5. WHAT DO WE MEAN BY OPEN PAYMENTS?
  • 6. PAYMENTS ARE ABOUT TECHNOLOGY, BUSINESS AND TRUST… 18 August 2015 6 … WHILE OPENNESS IS ABOUT ACCESSIBILITY, FLEXIBILITY AND TRANSPARENCY.
  • 7. 18 August 2015 7 WE WILL EXPLAIN BOTH BY USING EXAMPLES
  • 12. 18 August 2015 12 PRESENT FUTURE PARTNERSHIPS / ALLIANCES ECOSYSTEM PAST MONOLITH SOLUTIONS THE PAYMENTS MARKETPLACE IS TRANSITIONING FROM CLOSED TO OPEN.
  • 13. HOW OPEN PAYMENTS ARE CHANGING THE MARKETPLACE
  • 14. 1.  Payments are becoming integrated into a wider set of services 2.  Open payments create real value for payment specialists 3.  All stakeholders benefit from better services 18 August 2015 14 THREE REASONS WHY OPEN PAYMENTS REALLY MATTER
  • 15. •  Fully embedded •  Completely invisible •  Enable real global service •  Facilitate omni-channel 18 August 2015 15 1. PAYMENTS ARE BECOMING AN INTEGRATED PART OF COMMERCE
  • 16. •  Faster time to market •  Enhanced usability leads to incremental sales •  Flexibility in business models 18 August 2015 16 2. OPEN PAYMENTS CREATE REAL VALUE
  • 17. 18 August 2015 17 3. BENEFITS FOR ALL STAKEHOLDERS Consumers •  Better service •  More choice •  Better integration •  Higher conversion = incremental business •  Lower cost Merchants Banks Others
  • 18. 18 August 2015 18 THE GATEWAY PLAYS A PIVOTAL ROLE IN UNLOCKING OPPORTUNITIES FOR MERCHANTS ACQUIRERS LOYALTY FRAUD PREVENTION REPORTING & DATA SERVICES GATEWAYMERCHANT
  • 19. WE INVITE YOU TO DOWNLOAD THE WHITE PAPER TO LEARN HOW YOUR BUSINESS CAN BENEFIT
  • 21. 18 August 2015 21 PAYMENTS THROUGH OPEN TECHNOLOGY AND AN OPEN BUSINESS MODEL: PAY.ON
  • 22. ACCESSIBLE SERVICES IN TECHNOLOGY 18 August 2015 22 Accessible services for all stakeholders in the ecosystem ONE SINGLE API FOR ALL PLATFORM FEATURES •  Available anytime, anywhere, and on a do-it-yourself basis •  APIs and other integration options that are quick, convenient •  Non-proprietary interfaces and standard formats
  • 23. Payment forms Ready-made payment forms available in more than 25 languages Server-to-Server Backoffice payments, Recurring payments, Tokenization Apple Pay White label SDK All acquirers, all currencies Reporting Consolidated reporting across all channels and payment methods Administration Automated merchant management and configuration Open Merchant Dashboard Lets clients create their own dashboard under a single login ONE SINGLE API FOR ALL PLATFORM FEATURES
  • 24. FLEXIBILITY IN TECHNOLOGY 18 August 2015 24 Rich functionality for all stakeholders in the ecosystem MODULAR SERVICES PROVIDED THROUGH A FLEXIBLE API •  Services are provided individually and can be combined with others •  Services are developed both in-house and through third parties •  Partners choose components to suit their business model and combine with other services as appropriate.
  • 25. 18 August 2015 25 MERGING THE ACQUIRER AND MERCHANT PORTALS All merchant services available under a single login Embedded acquirer portal
  • 26. TRANSPARENCY IN TECHNOLOGY 18 August 2015 26 •  Publicly available resources, documentation, and reporting •  Interactive and robust documentation and product guides •  Developer forums ONLINE, INTERACTIVE, AND WHITE LABEL DOCUMENTATION GUIDE
  • 27. 18 August 2015 27 A WHITE LABEL APPROACH MULTIPLIES OPENNESS Open Payment Platform PUT YOUR LOGO HERE CHOOSE THE BEST PAYMENT METHODS FOR YOUR BUSINESS
  • 28. 18 August 2015 TARGETING CENTRAL EUROPEAN MERCHANTS PAYMENT METHODS SELECTED BASED ON THE BUSINESS AND MARKET ACQUIRER ONLY WANTS TO INTEGRATE SME MERCHANTS VIA COPYandPAY SERVER-TO-SERVER REMOVED ACQUIRER LINKS DOCS.OPPWA.COM TO HIS WEBPAGE – JUST ONE CLICK
  • 29. PAYMENT METHODS SELECTED BASED ON THE BUSINESS AND MARKET ACQUIRER ONLY WANTS TO INTEGRATE SME MERCHANTS VIA COPYandPAY SERVER-TO-SERVER REMOVED ACQUIRER LINKS DOCS.OPPWA.COM TO HIS WEBPAGE – JUST ONE CLICK GATEWAY SOLUTION TARGETING MERCHANTS IN NL AND DACH
  • 30. INTERACTIVE AND ROBUST DOCUMENTATION GUIDES 18 August 2015 30
  • 31. 18 August 2015 31 2 CHOICE Integration options, code samples in different programming languages, SDKs 1 INSTANT ACCESS AND COMPLETNESS Step by step tutorials, try-it-out buttons, interactive documentation, responsive tutorial designs 3 GREAT SUPPORT TEAMS Active, engaged, attentive, responsive, present at events THE KEY ELEMENTS OF OPENNESS IN TECHNOLOGY TO CREATE A GREAT INTEGRATION EXPERIENCE
  • 32. 18 August 2015 32 BENEFITS FOR STAKEHOLDERS A “win-win” for all! Open Payment Platform The simplest self-service integration Reduced support costs Save money PSP Fast integration to start selling faster Board more merchants simultaneously Differentiation and value-added services Create and sell services and apps in an ecosystem Make money Enable partnerships and innovation PSP Merchant PSP Merchant 3rd party
  • 33. THE TIME FOR PAYMENT PROVIDERS TO MOVE TOWARDS OPENNESS IS NOW. DOWNLOAD IT NOW: technology.payon.com/whitepaper-open-payments © July 2015 PAY.ON AG. All rights reserved. For use in the European Union, USA and other countries. | WP-OP | EU

Editor's Notes

  1. Alt: What do we mean by Openness?
  2. We’ll need something higher quality from Kochan.
  3. We need higher quality icons from Kochan.
  4. We need higher quality icons from Kochan.
  5. We need higher quality icons from Kochan.
  6. As Jip explained the implications of Openness for the payments industry and defines Open Payments as: payment-related services that are accessible, flexible and transparent He showed that accessible services are those available anytime, anywhere, and on a do-it-yourself basis, flexibility services are provided individually and can be combined with others and that transparency means robust documentation and product guidelines are available. PAY.ON, through its Open Payment Platform is a good example of both Open technology and an Open business model, and I will show you the tools that enable Open payments within the next slides:
  7. Accessible services are those available anytime, anywhere, and on a do-it-yourself basis. Clients or partners need real-time access to services and APIs that are quick, convenient, and have few restrictions are a place to start. OPP offers one single API Flexibility means rich functionality via component services designed for individual consumption, developed both in-house and through third parties who build on top of basic products. Partners choose components to suit their business model and combine with other services as appropriate. An Open business model must be transparent so that partners and consumers know what to expect and how the service is evaluated and valued. Offering a clear and predictable fee structure that charges for real use or performance is integral to a modern, transparent proposition. Partners involved in product development should understand the value for them and not focus on the lowest pricing alone.
  8. One single integration for creating all kinds of payment applications. Detailed in our white-label online documentation, which includes interactive tutorials. PAY.ON provides its PSPs one single, consistent, simple to integrate and state-of-the art API. These REST based API allows everything from widget-based payment page (COPYandPAY), host 2 host to backoffice payment as well as reporting and administration on one single platform. The rollout of the API comes with improved reporting and statistics on device and conversion to prove its effectiveness. The API is presented with a single, online tutorial and allows the creation of any kind payment application from merchant portals, business intelligence widgets to a new administration portal. Now that allows PAY.ON to create an Ecosystem around our platform were PAY.ON itself, potential partners or clients themselves create their own applications allowing them to add value and set them apart from the competition.
  9. Accessible services are those available anytime, anywhere, and on a do-it-yourself basis. Clients or partners need real-time access to services and APIs that are quick, convenient, and have few restrictions are a place to start. Flexibility means rich functionality via component services designed for individual consumption, developed both in-house and through third parties who build on top of basic products. Partners choose components to suit their business model and combine with other services as appropriate. An Open business model must be transparent so that partners and consumers know what to expect and how the service is evaluated and valued. Offering a clear and predictable fee structure that charges for real use or performance is integral to a modern, transparent proposition. Partners involved in product development should understand the value for them and not focus on the lowest pricing alone.
  10. Accessible services are those available anytime, anywhere, and on a do-it-yourself basis. Clients or partners need real-time access to services and APIs that are quick, convenient, and have few restrictions are a place to start. Flexibility means rich functionality via component services designed for individual consumption, developed both in-house and through third parties who build on top of basic products. Partners choose components to suit their business model and combine with other services as appropriate. An Open business model must be transparent so that partners and consumers know what to expect:
  11. Marketing: With APIs, you let other developers do your R&D for you. The benefit? You get development at scale with minimal investment. And your brand is spread without any ad
  12. Marketing: With APIs, you let other developers do your R&D for you. The benefit? You get development at scale with minimal investment. And your brand is spread without any ad
  13. Escolher os itens