- Paul Young is a CPA and CGA with expertise in various business areas including financial solutions, risk management, supply chain management, and academia. - Virtual reality creates a totally artificial environment by using digital technology to make users feel like they are experiencing a simulated reality. Augmented reality overlays digital information on top of the real world in real-time, enhancing rather than replacing the real environment. - Both augmented and virtual reality are gaining significant business interest as technologies that can be used for purposes like business development, sales, and marketing. CFOs are under pressure to incorporate these emerging technologies into their budgets and strategies to meet changing consumer demands. The market for virtual, augmented, and mixed reality is

1. VIRTUAL REALITY AND
AUGMENTED REALITY –
AUGUST 2017
PAUL YOUNG CPA, CGA
AUGUST 24, 2017

2. PAUL YOUNG - BIO
• CPA, CGA
• Financial Solutions
• SME – Business Process Changes
• SME – Risk Management
• SME – Close, Consolidate and
Reporting
• SME – Public Policy
• SME – Financial Solutions
• SME – Supply Chain Management
• Academia – Advance Accounting,
Public Finance and Advanced
Management Systems
Contact information:
Paul_Young_CGA@Hotmail.com

3. WHAT IS VIRTUAL REALITY?
Source - https://www.vrs.org.uk/virtual-reality/what-is-virtual-reality.html
The definition of virtual reality comes, naturally, from the definitions for
both ‘virtual’ and ‘reality’. The definition of ‘virtual’ is near and reality is what
we experience as human beings. So the term ‘virtual reality’ basically means
‘near-reality’. This could, of course, mean anything but it usually refers to a
specific type of reality emulation.

4. WHAT IS AUGMENTED REALITY?
Source - http://whatis.techtarget.com/definition/augmented-reality-AR
Augmented reality is the integration of digital information with the user's
environment in real time. Unlike virtual reality, which creates a totally artificial
environment, augmented reality uses the existing environment and overlays new
information on top of it.

5. BUSINESS INTEREST IN BOTH AUGMENTED REALITY AND
VIRTUAL REALITY
Source - http://ww2.cfo.com/applications/2017/08/virtual-augmented-reality-pique-cfos-interest/?utm_campaign=CFODailyAlert&utm_nooverride=1&utm_source=CFO-
email&utm_medium=email&utm_content=CFODailyAlert_Wednesday_2017-8-23&utm_term=applications
Emerging technologies like virtual reality (VR) and augmented reality (AR) have become important tools for
companies of all sizes, and many CFOs are exploring the possibilities from technology, growth, and
marketing standpoints.
The transformative potential of these technologies will touch every industry, from entertainment and health
care to retail and manufacturing. In fact, VR, AR, and mixed reality (MR) are projected to become a $150
billion market by 2020, according to a recent report from B of A Merrill Lynch Global Research. The report
predicts that the technologies will have 250 million to 300 million users by the early 2020s and have long-
term potential to capture two-thirds of our leisure time and 50% of our leisure dollars.
Therefore, CFOs will — or should — want to get ahead of the trend by investing in these emerging
technologies for their businesses, whether for purposes of business development, sales, or marketing. As
new technologies come to market and become affordable for businesses, CFOs are being pressured to adapt
their budgets, strategies, and campaigns to incorporate the technologies and meet changing demands from
consumers.

6. MARKETING ACTIVITIES WITH BOTH AUGMENTED REALITY
AND VIRTUAL REALITY
Source - https://www.marketingprofs.com/articles/2017/32549/how-augmented-reality-and-virtual-reality-are-changing-things-for-marketers