Social Media and Respiratory Health


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Social Media and Respiratory Health

  1. 1. Social Mediaand Respiratory HealthTake a deep breath and dive in
  2. 2. Pat RichDirector and Editor-in-Chief, 13, 2013
  3. 3. Disclosures3
  4. 4. Disclosures II  Employee of the Canadian Medical Association (but views are my own)  Believe that social media tools can be useful for health care practitioners4
  5. 5. Overview  What is social media?  Twitter, Facebook, LinkedIn  The rest  Why consider using social media?  How to use social media  Regulatory and professional considerations  Practicalities  Guidance5
  6. 6. Question What do Canadian urologists, cardiologists and allergists - as well as patients with asthma and COPD and non-smoking advocates - know that respirologists and thoracic surgeons don’t?6
  7. 7. What are we talking about? Social media can be defined as a set of web-based and mobile technologies that allow people to monitor, create, share or manipulate text, audio, photos or video, with others. From: CMA’s Social media and Canadian physicians – issues and rules of engagement7
  8. 8. 8
  9. 9. Where are you now? Source: Medscape Physician Lifestyle Report: 2012 Results9
  10. 10. Twitter at conferences European Respiratory Society 2012 3,580,055 impressions 684 tweets 212 participants tweeting 5 avg. tweets/hour 3 avg. tweets/participant American Heart Association 2012 45,202,656 impressions 3,658 tweets 1,359 participants tweeting 25 tweets/hour 3 avg tweets/participant10
  11. 11. Why consider social media?  Stay informed  Communicate (engage) with peers and patients  Disseminate information  Advocate for/against something  Because if you decide not to use social media, your decision should be based on sound knowledge about what you are choosing not to use11
  12. 12. Why consider social media II (graduate class)  For public health purposes (e.g. tracking epidemics or spread of new pathogens)  As learning tools in medical education  Showing your clinical technique on YouTube  To deliver clinical care!!!12
  13. 13. Why I tweet (by a respirologist)  … an increasing number of organizations now use twitter as a way of disseminating new information they have published. A concrete example; I learnt that the NICE quality standards for COPD had been published because a link to them was tweeted by the Harefield Medical Library.  By following interesting people you can find out what they’re thinking. You can also engage them in conversation which leads to the second reason to join in – like any social media Twitter is dependent on the quality of its participants – the more sensible people engage with it the better it becomes.  Dr. Nick Hopkinson (reprinted from BTS Newsletter)13
  14. 14. Nick Hopkinson Tweets  Nick Hopkinson @COPDdoc  @rcpsych @RCPLondon What do you think of sneaky @sainsburys &@UKTesco tobacco displays concealing health warnings?!/2013/03/sai…  The RCP @RCPLondon  @COPDdoc @rcpsych @sainsburys@UKTesco Thanks Nick, these displays are a concern - yet another reason for introduction of standardised packs14
  15. 15. Social Media and Publishing …based on the incredible popularity and success of our monthly podcasts … we have decided to further our social media efforts by enlisting the expertise of Christopher L. Carroll, MD, FCCP, and Deep Ramachandran, MBBS. Drs Carroll and Ramachandran have already begun to stir additional engagement in CHEST by posting comments and posing questions on the Facebook ( and Twitter ( pages of the American College of Chest Physicians, and we look forward to forging new conversations around the science of chest medicine in the social environment. Peer review is, after all, inherently social, and we aim to extend this value even after publication. Editorial: New in The Journal : CHEST Jan. 201315
  16. 16. CHEST Social Media Editor 16
  17. 17. How your association uses SM17
  18. 18. Instructional video18
  19. 19. Social media in (almost) real time19
  20. 20. Pre-recorded tweets  Giving presentation to delegates at #crc2013qc on potential uses of social media in respiratory medicine  Speaking at #crc2013qc to respirologists about SM - what do cardios, urologists, pts with COPD + non-smoking advocates know that you dont?  Referencing @COPDdoc and@chriscarrollMD in presentation on use of social media in respirology at#crc2013qc20
  21. 21. Storify (conference summary in Tweets)21
  22. 22. Reasons not to use social media  Time-consuming  Don’t understand the technology  Not paid for it  At risk for legal or professional consequence  Not interested in what others have to say and not interested in communicating with people using these media22
  23. 23. Social media parameters  Regulatory guidance  Regulatory colleges (e.g. CPSO)  Legal (CMPA)  PAAB  Hospital/employer guidelines  Common sense23
  24. 24. Getting serious (CMA guidance)  Rules of Engagement  Understand technology and audience  Be transparent  Respect others  Focus on areas of expertise24
  25. 25. Dipping your foot in  Open a Twitter account (takes 5 minutes)  Post a LinkedIn profile  Start a professional Facebook page  View a instructional video on YouTube  Join a physician online community  Follow a #hcsmca session (Wed. 1pm EST)  Start an RSS feed25
  26. 26. Deep dive  Start a blog  Host a Tweetchat on #hcsmca  Offer a course with social media engagement  Start a Twitter journal club  Host a LinkedIn discussion forum  Align your Facebook, LinkedIn, Twitter accounts and blog  Discover advanced social media tools26
  27. 27. Peer Advice I “Don’t be banal, self-promote excessively, share confidential material (especially about patients), be a troll, break the law, commit a libel, or overdo it.”  Dr. Richard Smith, BMJ, March 1, 201227
  28. 28. Peer Advice II  Don’t lie, don’t pry  Don’t cheat, can’t delete  Don’t steal. Don’t reveal  Dr. Farris Timimi, medical director, Mayo Clinic Center for Social Media, April 5, 201228
  29. 29. Other Guidance  Many, many good documents online to assist in use of social media for professional purposes  Recent (last week) Circulation article on use of social media for clinical purposes  #hcsmca  New guidance for physicians, nurses, other health care providers appearing daily 
  30. 30. Advice from a nurse (+ expert) I think there are too many people on the Web offering advice to you on how to use social media. Most of this advice is just regurgitated advice from people you may never have heard of before, … You really don’t need “How To” tips on blogging or Twitter. Oh, I’m confident that you’ll be told otherwise – but those folks, well-intentioned as they may be, don’t understand that you’re smarter than that. You’re bright – you got through organic chemistry and medical school and years of residency. Rather than learn bad habits from the get-go, take advantage of your lack of experience. It’s okay to make mistakes that don’t cause harm and violate the privacy and dignity of others. From: Physician Social Media: Has Advice About It Become a Crock? Yes @philbaumann, Jan. 1, 201330
  31. 31. Date of download: 4/9/2013 Copyright © American College of Chest Physicians. All rights reserved.From: Like UsChest. 2013;143(4):887-887. doi:10.1378/chest.143.4.88731
  32. 32. Questions?32