MarketDeveloper V5.1 is the latest generation cloud based SAAS Marketing Automation System. With a unique data loader it’s a complete and easily integrated. No matter how complex your marketing, you can create, manage and deliver campaigns across all channels – mail, phone, email and SMS in one clean, clear, single view.

1. Introduction to v5.1
October 2013

2. “A truly marketing
focussed CRM solution,
allowing users to
understand their
customers and target their
efforts accordingly.”

4. V5.1 Contents

5. Data Loader
“Unlike many CRM Marketing solutions MarketDeveloper
requires no expensive or invasive set up and once your data
is loaded to our system you’re ready to go...”
MarketDeveloper is unique at this price as it comes with its own inbuilt
data loader
Importing data from the outset is as simple and efficient as modern
data communications can make it

6. Single Customer View
“The Single Customer View gives you the full picture of your
customers allowing for intuitive, intelligent marketing.”
Everything you do in MarketDeveloper begins with the Single
Customer View
All an individual’s details, marketing preferences,
relationships, interaction history and permissions are
available in a clear, single interface
All information can be easily updated and amended
A wide variety of security roles can be specified from
the outset, so only those with correct administration
levels can change data
All information can be queried upon allowing you to
perform highly targeted segmentation which in turn
leads to superior marketing and better ROI

7. Marketing Automation
“A fully integrated system where you can set up, manage,
broadcast and track campaigns in one place.”
MarketDeveloper performs highly sophisticated multi channel marketing
campaigns through a single customer view
Using the Query Manager to perform complex data management,
users can ensure their message is highly targeted and gives the best
possible performance
MarketDeveloper has its own inbuilt tracking and reporting suite,
allowing for detailed analytics and a measureable ROI
The highly intuitive message manager provides email and mobile
templates as well as distinct “test” and “send” pages to minimise
errors
The ReactorGraphics facility gives users the opportunity to
benefit from highly advanced, rigorously tested and hand
crafted graphic design
The package benefits from a whole host of additional
features such as the “forward to a friend” functionality

8. Conversation Manager
“Can marketers ever truly know their
customers? You can get a better idea by
asking them!”
Perhaps the most valuable aspect of the MarketDeveloper
system is the Conversation Manager suite which embraces the
ethos of conversational marketing
Via a series of highly sophisticated and adaptable portals the
Conversation Manager allows users to engage their customers
in a real, ongoing and two way discussion
Rather than firing off marketing material why not
interact
Publish, share and collect information
Conversation Manager keeps your database
dynamic, increasing the amount of contactable,
permissioned data.

9. Reporting
“A comprehensive suite of business and marketing reports”
•
•
Generating clear and positive reports is crucial to ensure marketing campaigns remain
successful
MarketDeveloper offers a variety of visual representations to ensure the statistics speak for
themselves

10. What we can do
Business to Consumer
Business to Business
Under a million contacts
Over fifty million contacts
Tourism
Travel
Publishing
Government
Not for Profit
Luxury Goods
Retail
Products
MarketDeveloper can be
tailored to accommodate
almost any requirement!

11. How well we do it!
“MarketDeveloper offers
insight and commitment in everything
they do, combined with a deep understanding
of the issues”
“The MarketDeveloper system provides
us with the means to both
understand and communicate with our customers from a mass right down
to an astonishing level of detail on a 1-2-1 basis.”
“MarketDeveloper very quickly
understood the challenges and their system and
team have been very quick to provide solutions that are already impacting MAG
Marketing productivity and ROI.”
revolutionised the way we
communicate with our customers. It takes information from each area
“The MarketDeveloper platform has
of our business and creates a Single Customer View containing all interaction with Vertu. This,
together with excellent management and technical support, have enabled us to
segment and target customers and prospects in a way not possible before MD implementation.”

12. Proof
ISO 27001 is an internationally
Recognised best practise certificate
designed to underpin information
and data security. MarketDeveloper
was awarded the accreditation in
recognition of its industry standard
levels of data security.
MarketDeveloper is an official
Accredited member of the
Direct Marketing Association
trade body, allowing it access
to a wide range of expert
consultation and resources.
The ISO 9001 accreditation is
awarded to companies that
demonstrate a high standard
of quality management principles.
These include strong customer
focus, motivated top
management and an ethos of
continual improvement.
As all MarketDeveloper operations
are run from fully hosted and
secure UK based servers we are
proud to support the Made
in Britain Campaign.
MarketDeveloper is a recognised member of the governments G-Cloud iii
programme, an official list of
approved suppliers of IT solutions to public sector and government agencies.

13. For more information visit
www.marketdeveloper.com