At Atocloud we offers you Salesforce Commerce Cloud services from creating responsive stores to end-to-end B2C and B2B Commerce cloud implementation & management. https://www.atocloud.com/our-services/salesforce-commerce-cloud

1. Make business
buying easy with
Salesforce
Commerce Cloud

2. 02
Introduction
A customer’s journey is a documented behavioural scenario that creates a map of the
virtual footprints of your customer. It might sound crazy, but with marketing solutions like
Commerce Cloud, everything is possible.
Today, the customer journey is not a straight line but leads dramatically from marketing to
sales to service. With the help of Salesforce Commerce Cloud, you can view that journey
and make it efficient to buy and repeat.
Atocloud

3. Stepping
stones of
Customer
Journey
02
Before directly diving into how Commerce Cloud works, let’s check for the phases a
customer leads through.
• Awareness
• Accusation
• Onboarding
• Engagement
• Retention
• Advocacy

4. 04
Atocloud
Commerce Cloud
Benefits: Effect
on Customer
Journey
1) In generating awareness- Salesforce
Commerce Cloud provides you with a
single source of trust that supports you
with data related to:
• Ad impressions and clicks
• Social listing
• Search volume
• Social media engagement
• Domain authority
• Share of voice
• Score information
• Brand mentions

5. 05
Atocloud
Commerce Cloud
Benefits: Effect
on Customer
Journey
2) In accusation- In a phase where the
customer behaves like a lead, you don’t
want to miss the chance to offer a
personalised customer experience. Here
is the data that can help you:
• Website/mobile app traffic
• Traffic of a specific channel
• Bounce rate, CTR and conversion rate
• New vs returning customers
• Cart abandonment rate
• Email open rate
• List growth rate

6. 06
Atocloud
Commerce Cloud
Benefits: Effect
on Customer
Journey
3) Onboarding- In a phase where you
want to provide a valuable first
impression, here is the data you need to
know about:
• Accounts created
• Connect integration
• Demographics of users
• Content interaction
• Features accessed
• Customer service related information

7. 07
Atocloud
Commerce Cloud
Benefits: Effect
on Customer
Journey
4) Creates engagement- Keeping
customers your regular & loyal
customers, you need to go over the top
to engage them. Here is what you can
do?
• Transactional data
• Email opening rate
• The time they spend on your page or
product

8. 08
Atocloud
Commerce Cloud
Benefits: Effect
on Customer
Journey
5) Helps in retention- In case of
changing customers' behaviour, this is
how the Cloud helps you to re-engage
them.
• Return and cancellation rate
• Customer satisfaction
• Likelihood to repurchase
• Cross-sells, upsells, renewed
reorders
• Unsubscribe rate

9. 09
Atocloud
Commerce Cloud
Benefits: Effect
on Customer
Journey
6) Advocacy- To let others know when
your customer likes your product is the
best free of cost way of marketing your
service & product. Here are some of the
useful metrics:
• Content sharing
• Customer review & referrals
• Influencer endorsements
• Social proofs

10. Follow Us
On:
@AtoCloud/
@AtoCloud1
@atocloudofficial

11. Acknowledgements
Let's work
together!
Contact
Atocloud
+91- 9953170767
www.atocloud.com
contact@atocloud.com/
Support@tech9logy.com