Clubs+ social media marketing summit: 3 4 october 2013 in sydney
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Clubs+ Social Media Marketing Summit: 3-4 October 2013 in Sydney
Social Media is all around us!
Australia is currently one of the top ten social networking countries in the world. People now spend more time on Facebook
than they do on Google, and more than half of the 11 million Australian Facebook members use it for almost an hour every
day!
It is no longer 'if' a club, hotel or restaurant takes part, but how well they will do it. 'It's Time!'… to take up the social
media challenge - keep up with members, and get ahead of the competition.
This Summit is for anyone who wants to learn the 'how', not just the 'what'! It will be hands-on and step-by-step, designed
to give you strategy and skills... AND the answers to many of your social media marketing questions.
You will be hands on at this Summit - bring your own laptop, iPad, tablet, or share with another person who
has one. We provide the fast internet access...
>> For Bookings & Information, Phone Ken Burgin at Profitable Hospitality 1800 001353.
>> Meet the Presenters
Day 1: Thursday October 3
8.30am: Coffee and Registration - Welcome
9.10am: Session 1: Social Media Strategy: A business strategy is more than just Facebook and Twitter.
Consumers are now being driven by multi-tasking media consumption and content sharing. How to build a social media
business plan to engage members, guests and your local community.
Fi Bendall, Bendalls Group - Digital Intelligence
10am: Session 2: Introduction to Social Media. Open your laptop or iPad and learn how to join the Instagram
competition, Pinterest Group and Facebook activities being held during this Summit.
Ken Burgin, Profitable Hospitality
10.10am: Session 3: The Power of Facebook in 2013. Find out how to measure Facebook's effectiveness and make it a
central part of your sales and marketing strategy - it's much more than just 'likes'!
Nick Bowditch, SMB Marketing Manager for Facebook Australia & NZ
11.15am: Session 4: Masterclass
Facebook Promotions, Competitions and Content Strategies
How to useFacebook's promotion services, competitions and apps to extend the range of your Facebook activity.
CJ Hudson and Melissa Noon, Stencil HQ
How to Run More Effective Email Campaigns
How to add more life and interest to email newsletters, and improve their openingrates and selling power.
Ken Burgin, Profitable Hospitality
Lunch break and networking
1.15pm: Session 5: A Managed Approach to Social Media and Online Marketing. How online marketing and social
media activity can be effectively managed for clubs large or small.
Rhonda Bowen, tic technologies
1.45pm: Session 6: 10 Best and Worst Things You Can Do on Social Media. Online marketing expert looks at smart
(and not so smart) operators from around Australia.
Tim Gentle, Design Experts
3pm: Session 7: Using Phone images, photo sharing, Instagram and Pinterest. Photos are the new 'social currency',
and there are many ways they can promote events and club activity.
Ken Burgin with Maxine Sando, Marketing Manager from Phillip Island RSL and Peter Sharp, CMAA
4pm: Session 8: Google and Google+. Google keeps changing and growing - find out how to to promote your club and
appear on Page 1 of an online search. Active use of social media is vitally important for a good Google ranking.
Cal Tod - web strategist and Tim Gentle, Design Experts
and Sponsor's Showcase: excellent products and services to strengthen your marketing.
