An Advocacy Campaign to Pay Taxes

1. Love Philippines, Pay your
taxes…
(Facebook Marketing Campaign)
By
Ailene B. Valenzuela

2. Introduction Video
Discussion about taxes

3. Uses of Taxes
Roads and Bridges Buildings

4. Uses of Taxes
Relief Operations Other Government Projects

5. The Philippine Tax System

6. Looking back…2016
Actual Collection vs Targets
BIR Share in
Revenue

7. Looking back…2016
Collection Distribution
No. of Taxpayers

8. 877,660
17,919,087
3,954,848
7,001,128
No. of Registered Taxpayers
Corporate Individual ONETT Others

9. 30%
70%
103M Filipinos
Registered Taxpayer Non-registered Taxpayer

10. Corporate
58%
Individual
37%
Others
5%
Distribution of Income from Taxes on Profits
Corporate
Individual
Others

11. 2017 actual collection
as of Sept 2017 is
P1.302Trillion short by
3.6% of the target
Expects to collect
P1.782 Trillion by the
end of the year
2017, shortfall by
2.6% of the target of
P1.829 Trillion

12. Target Collection in 2018
2.039
TRILLION BY
2018

13. Duterte Administration
Projects-Build!Build!Build!

14. Build!Build!Build!
• Video

15. Love Philippines, Pay your
Taxes…

16. Payment of Taxes

17. Angat Pinas!

18. Love Philippines, Pay your
taxes…

19. Target Audience

20. Facebook page

21. Photo Post

22. Video Post

23. Other Things to do to
further boost my page…
Post a blog to
engage the audience
to make a comment
about TRAIN Law
Post Tax
Updates
Post tips and
reminders for
easier
payment of
taxes
Post Flyer Seminar
on Taxes and Other
Related Topics

24. Performance Metrics
Page- 113 Likes, reached 351
people, 353 impressions
Page Post-124 post engagements,
reached 866 people, 987
impressions
Video Post-139 post engagements,
reached 523 people, 618 impressions

25. Learnings/Insights
Creating a Facebook Page is easier than I thought. With a
step-by-step guide and once in awhile reminder and advise, it
made my job easier.
Facebook is the perfect place for
businesses to connect with real
people and build connections through
photos, videos, and ads.
Learned how to easily create ads right
from my Page, whether it’s to boost a
post or promote my website.
I have seen how easy it can be to reach
more people and the right people on
Facebook.
Facebook can be a means to integrate all the knowledge and
learnings from this course-from the 5A’s to Omnichannel and
Content Marketing and even management, a Digital Marketing in a
nutshell indeed! It was really fun, interesting and so much useful to
get in touch, connect and engage!!!