This is a copy of the slides that I used in a talk given in Quarter 4, 2013. It was used to illustrate the ways that small businesses can be proactive about winning new clients. As it was Q4, for those people, with a December year end there was only 10 weeks of the year left, including Christmas! therefore a lot of the talk, was spent on looking at tried, tested and proven ways of winning business from existing clients. Let me know what you think... dermot@langdonhamblin.co.uk

1. MARKETING
WITHOUT
BREAKING
THE BANK

2. COPY OF TALK GIVEN
Q4 2013

4. WHAT DO I DO?

5. I DON’T HAVE ALL THE ANSWERS

6. WITH YOUR PERMISSION,
LET’S START

7. UTILISE SOCIAL MEDIA

8. USE YOUR CONTACTS:
WORK COLLEAGUES, FAMILY, FRIENDS

9. USE OLD CLIENTS

11. CREATE A PLAN

12. DECIDE WHAT YOU NEED TO MEASURE

13. TRY DIFFERENT APPROACHES
THEN STICK WITH THE BEST PERFORMERS

14. USE DIRECT MAIL
USAGE HAS DROPPED
EASIER TO GET NOTICED

15. MEET CLIENTS REGULARLY

16. CREATE
A NEWSLETTER

17. MAKE A VIDEO
VERY EASY
CHEAP TO DO SO

18. BUILD A LIST

19. DEVON DAY
A £50 SPEND
BROUGHT IN
A £5k ORDER!!

20. TAKE SMALL STEPS

21. @LANGDONHAMBLIN
WWW.LANGDONHAMBLIN.CO.UK
E:INFO@LANGDONHAMBLIN.CO.UK

22. MARKETING
WITHOUT
BREAKING
THE BANK