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Getting Loan Officers On-Board with Lead Generation

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paulknag
paulknag

Strategies for success with mortgage internet derived businesss.

BusinessEconomy & Finance
1 of 26
Getting Loan Officers On-Board with Online Lead Generation Paul Knag Former SVP, American Home Mortgage
Loan Officers…
Paul Knag ,[object Object],[object Object]
How about getting marketing on board with reality?
Or maybe it is the system/LMS?
No Product ! Pricing! Other Excuses…
Do salespeople love working for your company?
Time Machine back to 1998
2001-2004
2005-2007
2008 – True or False: Great time to be a Loan Officer?
Where do customers start ? ,[object Object],[object Object]
Where do customers finish? ,[object Object],[object Object],[object Object],[object Object]
The Old System is Broken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Imagine this! ,[object Object],[object Object]
But Expectations are Greater ,[object Object],[object Object],[object Object],[object Object]
Automation/LMS/Analytics Yes! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Person Service, Yes!
Lead or Bleed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Call Center LO/Retail LO ,[object Object],[object Object],[object Object],[object Object]
Realtors wants Leads not Donuts
Los must build reputation and relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead or Bleed (Reprise) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Legal Issues ,[object Object],[object Object],[object Object]
Just let me sell!
Join the conversation ,[object Object],[object Object],[object Object],[object Object]

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