Brands and Expectations from FutureM
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This document welcomes the reader to the future and discusses brands, expectations, and how market research helps discover and quantify people's expectations and experiences. It notes how research has evolved from interviews and surveys to using social media, customer relationship management systems, and ethnography. The document stresses that after research is conducted, companies can innovate and create value for customers. It provides contact information for the speaker to learn more.
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Brands and Expectations from FutureM
- 1. WELCOME TO THE FUTURE TALK ABOUT US USING #FUTUREM THE EVENT #XXXXXXXXXX BRANDS AND EXPECTATIONS
- 2. This is the way it was. This is the way it is!
- 5. What is a Brand? 5#XXXXXXXXXX
- 7. Organizational promises Competitor’s promises and/or performance Personnel in your company B2C experiences Previous experiences with your business Comments from friends and associates Where Do B2B Expectations Come From?
- 8. MR’s Job is to Discover and Quantify People’s Expectations and Experiences Pre- 2010 – Interviews, Panels and Surveys Today – Social media, CRM, Channels, Ethnography
- 9. Once we do our job what happens next?
- 10. We innovate and create value for our customers!
- 11. For More Information This talk was adapted from the E- guide on the left. For a copy please download from http://www.middlesexconsulting.co m/whitepaper Sam Klaidman 508.877.1924 sam@middlesexconsulting.com
Editor's Notes
- In 1970 Alvin Toffler wrote Future Shock Rate of change is increasing Now some people like B2C are living in the future
- Manufacturing 60 years Distribution 40 years Information 20 years Customer ???
- If talking about the age of the Customer we should first talk about Brands since customers relate to brands
- What makes these 2 brands??
- Today we add social media in all forms How do we determine key words and sentiment? How segment results? How deal with Big Data?
- What we learn must create change Organizations are siloed Who takes action? What do we have to do to create action How do we educate everyone else?
- What we learn must create change Organizations are siloed Who takes action? What do we have to do to create action How do we educate everyone else?