MGT 6302, Project Management Strategy and Tactics 1 .docx

MGT 6302, Project Management Strategy and Tactics 1
:
1. Examine the relationship between project management and
accomplishing organizational
strategic objectives.
1.1 Establish the difference between a project and a task.
1.2 Explain how projects are used to meet organizational goals.
5. Analyze the key tasks in the various phases of project
management.
5.1 Determine the five phases of project management.
5.2 Discuss the key tasks that take place within a project and
those responsible for the tasks.
Course/Unit
Learning Outcomes
Learning Activity
1.1
Unit Lesson
Part 1: Chapter 1
Part 1: Chapter 3
Article: “Modeling Organizational Project Management”
Unit I Project
1.2
Unit Lesson

Part 1: Chapter 1
Part 1: Chapter 3
Unit I Project
5.1
Unit Lesson
Part 1: Chapter 1
Part 1: Chapter 3
Unit I Project
5.2
Unit Lesson
Part 1: Chapter 1
Part 1: Chapter 3
Unit I Project
Required Unit Resources
Part 1: Chapter 1: Introduction
Part 1: Chapter 3: The Role of the Project Manager
In order to access the following resource, click the link below.
Müller, R., Drouin, N., & Sankaran, S. (2019). Modeling
organizational project management. Project
Management Journal, 50(4), 499–513.
https://libraryresources.columbiasouthern.edu/login?url=https://
search.ebscohost.com/login.aspx?dire
ct=true&db=bsu&AN=137619703&site=ehost-live&scope=site

UNIT I STUDY GUIDE
Project Management and
Strategic Objectives
search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=137
619703&site=ehost-live&scope=site
UNIT x STUDY GUIDE
Title
Unit Lesson
Introduction
Welcome to Unit I. This unit introduces project management
and how project management is used to achieve
the organization’s strategic objectives and goals. Project
management is not new and has been around for
hundreds of years. However, in recent years, project
management has become more defined and focused on
specific principles, processes, tools, and techniques. All of
these areas became known as the body of
knowledge (BOK), which is now used for project management.
These traditional practices, along with new
and innovative practices, have taken project management to new
levels in terms of what the BOK is able to
produce for the organization. Before tackling how project
management can be used to meet the organization’s
goals, it is important to understand the difference between
projects and tasks. Let’s get started.
Projects and Value Creation

Before any type of activity is started, it is essential for the
organization to identify the activity as either a
project or a task. According to the Project Management Institute
(PMI, 2017), a project is a temporary
endeavor undertaken to create a unique product, service, or
result. In using this definition, we can classify
most activities as tasks because they are not temporary. For
example, an accountant processing payroll
would not be a project because this is task that is completed
every week and is not unique to the
organization. Since projects are used to produce deliverables,
the project sponsors need to be concerned
with what is going to be produced and what type of result the
project will have on the organization. The end
deliverable of a project is a unique product, service, or result,
so in other words, this is something that the
organization has not had before. The purpose could be to make
the organization more effective, to introduce
a new product to the company’s produce line, or to enhance an
existing process. For any project to be
approved, the project needs to have a clear purpose. Putting
together a team for the sake of having a team is
a waste of everyone’s time and energy. Project management
techniques are used because they provide
value to the organization and help the organization reach its
strategic goals.
Projects can be undertaken at all organizational levels. Projects
do not have to be senior level to be
considered important and value-adding to the organization.
Below is a list of examples of projects that may
take place within today’s organizations.
• Developing a new product to capture a new target market
• Improving the hiring process to ensure new hires receive the

training that they need to be successful
• Modifying the payroll software to add more security measures
• Constructing a new building
These are just a few examples of projects that take place within
our organizations. These projects are
undertaken to help the organization create some type of value.
One important note is the use of the term
temporary. Projects must be temporary in term when they have a
defined start and end date; however, this
does not mean that the results of the project will be temporary.
It is the hope of the project sponsors that the
project will continue to add value to the organization for some
time, and it is one of the reasons they are
approved. Projects should be approved that can create value for
the organization.
The PMI (2017) defines business value as the net quantifiable
benefit derived from a business endeavor. The
benefits can be intangible, tangible, or possibly both—but the
results should be measurable by the metrics
that were used to determine if the project was necessary for the
organization. For businesses, the benefit
would be measured in the return on the investment or the return
on the project. The company leaders and the
project sponsors are going to want to see the return on their
project investment and how the project has
helped the company reach its quantifiable goal. Of course, all
projects are different, so what this quantifiable
UNIT x STUDY GUIDE
Title

goal is will depend on the type of project that has been
undertaken. Below are some examples of how the
benefits are measured (PMI, 2017).
• Monetary assets
• Market share
• Strategic alignment
• Stockholder equity
• Brand recognition
In reviewing these benefits, whether tangible or intangible, they
would all have an impact on the company’s
bottom line and the potential profits that would be increased
once the project is completed. Projects will be
initiated as a response to various factors taking place within the
organization. The projects will be in response
to these factors and the hopes of keeping the organization
viable, profitable, and growing in the future. These
factors and the projects are aligned with the organizational
goals.
Projects and Organizational Goals
As stated above, projects are initiatives to create business
value, so it is not surprising that projects are
aligned with organizational and strategic goals. The
organization's strategy is a blueprint of goals for where
the company hopes to get to in the future. If projects were
funded and completed without being tied to a
strategic goal, what would happen to the project? In most cases,
these would become obsolete, as they
would have no value in the company achieving its strategic
goals. Disconnect happens often in organizations,
so taking the time to review the project and determine how the
project fits into the strategic goals will help the

organizational leaders avoid spending thousands of dollars on
projects that will never be used and never
create value.
Strategic planning and project management are not the same
thing, but they do go together. Strategic
planning is completed on a macro level for the organization.
Project management is considered micro level
since project management is used for individual and specific
projects throughout the organization. Not every
project will serve the entire organization, but every project
should be tied to some aspect of the strategic plan.
Project management can be used as a part of the implementation
phase of the strategic plan.
For example, if one of the strategic goals is to create a widget
that could be used to enter a new target
market, a project team would be formed to create the widget.
The project team would then be contributing
directly to the strategic goal of entering the new market by
creating the widget. Not only does the project help
the organization to meet its strategic goals, but the project has a
direct tie to the goals, and the return on
project investment can be quantifiably measured.
Strategy maps are often used to visually realize the benefits of a
project. Project management strategy maps
focus on the areas described below.
• Business need: This is where you explain what is prompting
this project and illustrate the need for
action.
• Analysis of the situation: You will identify the organization’s
strategies, goals, and objectives that can
be met by the project.

• Recommendations: Explain why the project should be
undertaken, and offer any project-specific
suggestions.
• Evaluation: Describe the plan for measuring the benefits/value
the project will deliver (PMI, 2017).
The strategy map is closely related to the balanced scorecard
(BSC) that an organization uses to measure
the company’s performance from four major perspectives:
financial, customer, internal process, and learning
and growth. Aligning the project management strategy map to
the company’s BSC allows for the
organization’s leaders and the project sponsors to see the
connection to how the project will be used to help
the organization to meet the major goals of the company’s
performance.
UNIT x STUDY GUIDE
Title
Project Management Processes and Key Tasks
To achieve the project’s objectives, the project management
processes were created and divided into five
process groups. The first process group is the initiating process
group. During this process, the project is
defined, and approval for the project is secured. The project
sponsors will create the value creation guide so
organizational leaders and the project manager understand the

importance of the project. The second
process group is the planning process group. Throughout this
process, the project’s scope, objectives, and
course of action are defined. This process group can often take
a great deal of the project’s time since the
scope, time, and budget are all planned during this process.
These three areas are known as the triple
constraint and are often the areas that the project’s success will
be measured upon. The third process group
is the executing process group. In this process, the work
planned during the planning process begins. The
team will work through the various activities, and the project
will begin to take form. The fourth process group
is the monitoring and controlling process group. Throughout
this process, the project manager and the team
are responsible for ensuring that the project is being tracked,
reviewed, and regulated to ensure that the
objectives are being met and the triple constraints are still
aligned to the approval of the project sponsors.
During this process group, any corrective action will also be
taken if any changes to the scope are necessary
or if the project has experienced any type of risk in the
executing process group. The final process group is
the closing process group. The activities have all been
completed, and the project will come to an end. The
project team will capture the lessons learned, and the project
sponsors will be responsible to accept or reject
the end deliverables. Since the project is temporary, the project
team will return to their normal tasks or move
to another project (Gomes et al., 2018).
The project management process groups also drive the project
management phases, but they are not the
same thing. The project phases are used to describe the life
cycle of the project, which will be discussed later
during this course. The process groups are created to show the

processes that are performed at the various
stages of the project throughout the project’s life cycle. As the
project team enters each phase of the project
life cycle, the project team will begin each of the process
groups over again. One key distinction between a
phase and process is the timeline (Gomes et al., 2018). For
example, as one phase of the project is
completed, the next phase would be initiated by the next team
member who is responsible for the next step or
activity in the project life cycle. However, process groups do
not have a clear start and finish time. With the
monitoring and controlling process group, the project
monitoring would continue throughout the whole project
and not just when one phase of the project is complete.
Conclusion
Today’s organizations face more competition, more time and
budget constraints, and changing customer
wants and needs. Implementing project management strategies
allows the organization an opportunity to
initiate the strategic plan by creating value through the
completed projects. Project teams are focused on the
goals of the organization, and teams use the BOK to produce
effective projects. Using the project
management process groups provides structure for the project,
and the team has the ability to control and
evaluate the project from start to finish.
References
Gomes, F., Oliveira, M., & Chaves, M. S. (2018). An analysis
of the relationship between knowledge sharing
and the project management process groups. Knowledge &
Process Management, 25(3), 168–179.

Project Management Institute. (2017). A guide to the project
management body of knowledge (PMBOK®
guide) (6th ed.).
https://online.vitalsource.com/#/books/9781628253900
UNIT x STUDY GUIDE
Title
Suggested Unit Resources
In order to access the following resources, click the links
below.
Gomes, F., Oliveira, M., & Chaves, M. S. (2018). An analysis
of the relationship between knowledge sharing
and the project management process groups. Knowledge &
Process Management, 25(3), 168–179.
Tereso, A., Ribeiro, P., Fernandes, G., Loureiro, I., & Ferreira,
M. (2019). Project management practices in
private organizations. Project Management Journal, 50(1), 6–22.
Learning Activities (Nongraded)

Nongraded Learning Activities are provided to aid students in
their course of study. You do not have to submit
them. If you have questions, contact your instructor for further
guidance and information.
In Unit I, you were presented with the importance of combining
project management and the organization’s
business strategies. For this activity, you will apply this concept
as you relate it to a situation you are familiar
with. This type of activity helps you to take concepts and
personalize them for better memory retention.
Using Table 1-1 on page 14 of your eTextbook as a resource,
choose one of the specific factors that would
lead to the creation of a project and apply this to your current or
former organization. Consider that specific
factor, and then identify what the project would entail, and to
what specific organizational strategy the project
would be linked
Visit the website YouTube, and perform a search for each of the
following keyword search terms to view a
wide variety of resources that offer additional insight into this
unit’s topics. Note the channels or authors
whose videos you find most helpful, and consider bookmarking
or subscribing to them for continued
professional development. It is suggested when looking for
online resources, you choose those that are most
recent, as they will offer the most up-to-date information.
Keyword search terms for this unit are listed below.
• Project management introduction
• Organizational project management

https://www.youtube.com/Course Learning Outcomes for Unit
ILearning ActivityRequired Unit ResourcesUnit
LessonIntroductionProjects and Value CreationProjects and
Organizational GoalsProject Management Processes and Key
TasksConclusionReferencesSuggested Unit ResourcesLearning
Activities (Nongraded)
EXPEDIA
Yaorui Ma ID:747137
‘WE BELIEVE TRAVEL IS A FORCE FOR GOOD’
CONTENT
1. Company Overview
2. Target Market
3. SWOT Analysis
4. Idea Description

5. Problem Solving
Company Overview
Expedia Group,
an American online travel company with headquarters in
Seattle.
It owns the online travel agency Expedia.
It is possible to reserve hotel rooms, rental cars, cruises, and
holiday packages through the website and mobile app.
Target Market
Expedia targets a diverse
range of clients, as can be seen
just by rapidly scanning their
homepage and different
banner ads. Three categories—
Business, Vacation, and Hot
Spots—were created by the
group to focus on the clients. Now, let’s watch one of Expedia’s
commercials to understand their targeted Segment.
In the commercial, we see a young couple who, as we can
assume, loves
traveling. The events occur during the years of a pandemic, the
years of

complete isolation. Since they had no way to get out of the
house, they decided
to take the risk and travel… without leaving their living room.
Thus, we can conclude that Expedia targets Conscious
Progressives.
https://www.youtube.com/watch?v=5uq7Bm_XQjs
https://thesocialgrabber.com/conscious-progressives-buyer-
persona-example/
SWOT Analysis of Expedia
Strength Weakness
Opportunity Threat
1. A variety of hospitality and online travel options
2. Wide range of travel-related brands
3. It is active in the international market, reducing the risk of
revenue growth.
4. A powerful brand name and significant consumer loyalty
5. It partners with over 10,000 hotels, airlines, and other
businesses.
6. The brand employs about 24000 employees.
7. It may purchase numerous small travel agencies to expand
since it has total assets that tiny businesses cannot match.
1. Provides undifferentiated services compared to that of
competitors
2. Declining market share of Expedia with increasing revenues
3. Limited margins and sluggish market share growth are the
results
of fierce competition from other service providers.
1. Consumer preferences are evolving quickly. Today's

consumers are more open to experimenting with new goods.
2. Expanding the base of customers in lower categories.
3. The trend of consumers switching to more expensive
products.
4. Reducing the price of new product releases through
specialized social networks and independent retail partners
5. Rapid technical development and innovation are enhancing
industrial productivity and enabling suppliers to provide a wide
range of goods and services.
1. Local and international businesses compete intensively for
customers in the market.
2. Market saturation in cities and stagnation in rural areas
Idea�Description
• Based on the SWOT analysis and market research
of Expedia, coupled with the fact that today's
society is focused on sustainability, I believe that
agricultural and plantation tourism is a logical
addition to Expedia's website.
Add agriculture or plantation module to their site.
Taking Chinese tea culture as an example, the website
cooperates with local tea plantations, allowing visitors
to personally experience the process of tea picking
and making, and drinking tea made by themselves.
The wine culture of France, the cigar culture of Cuba,
the cocoa bean culture of Cote d 'Ivoire, etc.
Problem Solving

1. Solved the problem of Conscious
Progressives. The pursuit of new things
and the spirit of adventure can attract
target users to a greater extent and
improve customer loyalty.
2. Improved competitiveness with global
market competitors. Can occupy more
market share.
3. It has improved its market share in rural
areas.
4. It provides a new channel for the
sustainable development of enterprises.
5. Open up a new blue ocean of online
travel agencies and show the innovation
ability of enterprises.
Ryan
Thank you for watching!
General information
2,500 words (+/-10%) individual written report to be submitted
by W11 (see hand in dates). The report will allow students to
achieve the 3 learning outcomes mentioned before, and apply
immediately the concept learnt in class on a hospitality or
tourism already existing entity: a corporation.
Indicative steps to accomplish

• Students choose a specific corporation in hospitality and
tourism they would like to develop a new concept for.
• Students verify with the lecturer the selection during W2: this
will enable students to receive feedback on the selected
company and adjust if needed to the lecturer feedback
• Students start their own collection of data once they receive
the feedback from the lecturer (W3). They need to collect data
to analyse the current situation about the corporation selected
• Once they have collected data they need to carry out an
internal and external environment analysis they can identify
implications for the company selected andstart identifying an
important problem to solve that relates to the company target
market (one main problem only)
• Through the usage of tools given in class and potentially
additional one identified in the literature, they will work on the
customer profile and value map for their concept
• In W6 students will present their concept proposal including:
o Description of the idea (what, where, when, how)
o Target market and justification of the choice of this target
(who)
o What customer problem does your idea solve? (why)
o Why now? (why)
o Preliminary SWOT Analysis for the company that justifies
your idea
• Students need to provide develop the Javelin Board and test
the idea with evidenceof customer needs and willingness to buy
the product/service by interviewing at least 5 potential
customers and analyse findings that will be included in report
o Students should have evidence of secondary data research
about internal and external analysis and customer profile
analysis, and evidence of the need: a minimum of 12 different
references need to be identified and used
o Students can enrich their customer profile understanding also
by creating a survey and collect data (the survey does not
replace the interviews)
o Students provide the TAM/SAM/SOM Analysis and estimate

the growth of the market in % on the basis of secondary data
9
• Students need to analyze the competition and provide evidence
of the competitor analysis by identifying at least 4 competitors
to analyse and provide the positioning map and the benchmark
table
• On the basis of the additional information students should
redefine the previous parts and come up with the following
aspects well covered:
• Problem
•
Solution
• Target market and justification of the choice of this target +
TAM/SAM/SOM and % of growth
• Justification of the right timing for this offer
• SWOT Analysis of the new idea
• Analysis of the competitors
• Business / revenue model and pricing
• Road map/timeline
In W6 students will present in class to their classmates and the
lecturer their analysis and their ideas. Students will receive
constant feedback on their work drafts through the entire term
through tutorials and in class activities that will enable them to
further improve their work and their learning experience.
Indicative content

• Brief description about the company selected, the new value
proposition and the target market
•

MGT 6302, Project Management Strategy and Tactics 1 .docx

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