INT 220 Business Brief Template Course Project Section One: Drivers for Global Entry Going global would afford the company many benefits including increased sales and revenues. Japan is a developed market and thus the purchasing power of the consumers is high, which implies that many consumers will be able to purchase our products. Expanding to Japan will enable increased profits that can be reinvested in research and development of new technology and innovation that will create a competitive advantage for both domestic and international market. In addition, entering the foreign market will help the business to tap into new market segment. According to International Data Corporation (IDC), Apple was the largest smartphone brand in 2020 in Japan with a 47.3 percent market share (Sudarshan, 2021). The data shows that Japan would be an ideal market for quality phone cell cases due to high purchase of smartphones. Therefore, the company will benefit from increased sales and profits. Section Two: Market Profile Cultural Profile CategoryUnited StatesJapan Commonly Spoken Languages English Japanese Commonly Practiced Religions Christianity Shinto Power Distance Index (PDI) 40 54 Individualism Versus Collectivism (IDV) 91 46 Masculinity Versus Femininity (MAS) 95 62 Uncertainty Avoidance Index (UAI) 92 46 Long-Term Orientation Versus Short-Term Normative Orientation (LTO) 88 26 Indulgence Versus Restraint (IVR) 42 68 Political and Economic Profile CategoryUnited StatesJapan Political System Representative democracy Constitutional monarchy Current Leaders Joseph Biden president Fumio Kishida prime minister Economic Classification Developed Developed Economic Blocs Impacting Trade World trade organization World trade organization Gross Domestic Product 23 trillion USD 4.9 trillion USD Purchasing Power Parity 22,996.08 100.412 Gross Domestic Product Per Capita 69,287.54 USD 39,285.16 USD Human Development Index Very high 0.921 0.919 Human Poverty Index $26,246 for a family of four Poverty headcount ratio at $5.50 a day In terms of economic development, both countries have developed economy, thus making them ideal for business. Consumers have high purchasing power which means that they are able to purchase new products. US has a higher GPD compared to Japan, however, this can be attributed to the size and population of U.S. compared to that of Japan. Furthermore, both countries are members of World Trade Organization, which means that their trade operations with other nations are regulated and subject to WTO regulations. The culture in Japan is hugely different then the culture in America. Americans are self-motivated while the Japanese culture embraces more of a group mentality and looks for approval from their superiors before making big decision. Both cultures work long hours and take very little breaks. For the most part Japanese culture is more formal in the work place then in the U.S. Section Three: Market Consideratio.

1. INT 220 Business Brief Template
Course Project
Section One: Drivers for Global Entry
Going global would afford the company many benefits including
increased sales and revenues. Japan is a developed market and
thus the purchasing power of the consumers is high, which
implies that many consumers will be able to purchase our
products. Expanding to Japan will enable increased profits that
can be reinvested in research and development of new
technology and innovation that will create a competitive
advantage for both domestic and international market. In
addition, entering the foreign market will help the business to
tap into new market segment. According to International Data
Corporation (IDC), Apple was the largest smartphone brand in
2020 in Japan with a 47.3 percent market share (Sudarshan,
2021). The data shows that Japan would be an ideal market for
quality phone cell cases due to high purchase of smartphones.
Therefore, the company will benefit from increased sales and
profits.
Section Two: Market Profile
Cultural Profile
CategoryUnited StatesJapan

2. Commonly Spoken Languages
English
Japanese
Commonly Practiced Religions
Christianity
Shinto
Power Distance Index (PDI)
40
54
Individualism Versus Collectivism (IDV)
91
46
Masculinity Versus Femininity (MAS)
95
62
Uncertainty Avoidance Index (UAI)
92
46
Long-Term Orientation Versus Short-Term Normative
Orientation (LTO)
88
26
Indulgence Versus Restraint (IVR)
42
68
Political and Economic Profile
CategoryUnited StatesJapan
Political System
Representative democracy
Constitutional monarchy
Current Leaders
Joseph Biden president
Fumio Kishida prime minister
Economic Classification
Developed

3. Developed
Economic Blocs Impacting Trade
World trade organization
World trade organization
Gross Domestic Product
23 trillion USD
4.9 trillion USD
Purchasing Power Parity
22,996.08
100.412
Gross Domestic Product Per Capita
69,287.54 USD
39,285.16 USD
Human Development Index
Very high 0.921
0.919
Human Poverty Index
$26,246 for a family of four
Poverty headcount ratio at $5.50 a day
In terms of economic development, both countries have
developed economy, thus making them ideal for business.
Consumers have high purchasing power which means that they
are able to purchase new products. US has a higher GPD
compared to Japan, however, this can be attributed to the size
and population of U.S. compared to that of Japan. Furthermore,
both countries are members of World Trade Organization, which
means that their trade operations with other nations are
regulated and subject to WTO regulations. The culture in Japan
is hugely different then the culture in America. Americans are
self-motivated while the Japanese culture embraces more of a
group mentality and looks for approval from their superiors
before making big decision. Both cultures work long hours and
take very little breaks. For the most part Japanese culture is
more formal in the work place then in the U.S.

4. Section Three: Market Considerations
Complete the table below to support your explanations
using current exchange rates.
Exchange Rates
CategoryThe U.S. DollarJapan
Exchange Rate
1 USD
147.53 Japanese Yen
When entering a new market, it is important to consider
exchange rates in order to make entry decisions. The exchange
rate for the Japanese yen is 147.53 for 1 USD. This means that
for every one USD exchanged, the company will receive 147.53
Japanese Yen. When doing business globally, it is imperative to
consider the exchange rate in order to adjust prices accordingly
to avoid losses associated with drop of currency against the
other. In terms of management and logistics considerations,
Japan is conservative, similar to the U.S. therefore, the
company will hire local managers from Japan who understand
the culture and the market well. Based on the individualism
scale, Japan has more points lower than the U.S. indicating that
workers prefer to work as team more than the US based
employees. Therefore, management and human resource tactics
should be tailored to meet the cultural needs of the foreign
country
Entry mode
In regards to the entry mode, the company will use
exporting entry mode where cell phone cases will be shipped
from the U.S. to Japan based on the demand. However, once the
company has established a large market share in Japan, it will
start manufacturing plants in Japan to make cell phone cases
from there. The disadvantage of exporting is that supply chain
costs are high including storage, shipping and salaries of
employees. Legal and Regulatory Considerations

5. Being the third largest economy in the world, Japan has
friendly foreign direct investment regulations that encourage
foreign investors to invest in the country. However, in tune with
the global action to tighten scrutiny for FDI, Japan made major
changes to its FDI screening framework by amending the
Foreign Exchange and Foreign Trade Act (FEFTA) in 2020. The
act required acquisitions by foreign invested of listed
companies doing business regarded as sensitive to national
security to be lowered from 10 percent to 1 percent (Sekiguchi,
et al., 2021). Also, Japan has a the comply or explain approach
that requires foreign companies or investors to comply to its
regulations of doing business in Japan.
References
Sudarshan. (2021). Apple was Japan’s largest smartphone brand
in 2020 with a 47.3 market share. Retrieved from
https://www.gizmochina.com/2021/02/25/japan-mobile-
phone- smartphone-market-q4-2020-idc/
Sekiguchi, K. Higashi, Y. & Oyam, H. (2021). Doing business
in Japan: Overview.
https://uk.practicallaw.thomsonreuters.com/1-519-
3917?transitionType=Default&contextData=(sc.Default)&f
irstPage=true
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INT 220 Business Brief Template
Course Project
Complete this template by replacing the bracketed text with the
relevant information.
Section One: Drivers for Global Entry

6. [Explain the purpose of global expansion, the business and
societal impacts of global business, and cultural considerations
for global business. Use evidence from the course and outside
resources to support your explanations and use complete
sentences.]
Section Two: Market Profile
Complete the tables below to use data and statistics to support
your comparisons. Use words, phrases, and numbers to complete
the tables, not complete sentences.
Cultural Profile
CategoryUnited States[Insert Country Selection From Course
Project]
Commonly Spoken Languages
[Insert information.]
[Insert information.]
Commonly Practiced Religions
[Insert information.]
[Insert information.]
Power Distance Index (PDI)
[Insert information.]
[Insert information.]
Individualism Versus Collectivism (IDV)
[Insert information.]
[Insert information.]
Masculinity Versus Femininity (MAS)
[Insert information.]
[Insert information.]
Uncertainty Avoidance Index (UAI)
[Insert information.]
[Insert information.]
Long-Term Orientation Versus Short-Term Normative
Orientation (LTO)
[Insert information.]

7. [Insert information.]
Indulgence Versus Restraint (IVR)
[Insert information.]
[Insert information.]
Political and Economic Profile
CategoryUnited States[Insert Country Selection From Course
Project]
Political System
[Insert information.]
[Insert information.]
Current Leaders
[Insert information.]
[Insert information.]
Economic Classification
[Insert information.]
[Insert information.]
Economic Blocs Impacting Trade
[Insert information.]
[Insert information.]
Gross Domestic Product
[Insert information.]
[Insert information.]
Purchasing Power Parity
[Insert information.]
[Insert information.]
Gross Domestic Product Per Capita
[Insert information.]
[Insert information.]
Human Development Index
[Insert information.]
[Insert information.]
Human Poverty Index
[Insert information.]
[Insert information.]

8. [Compare and contrast important political and economic factors
for your selected market against those in the domestic market.
Factors should include political systems, current leaders, and
economic measures or characteristics used in classification.]
Section Three: Market Considerations
Complete the table below to support your explanations using
current exchange rates.
Exchange Rates
CategoryThe U.S. Dollar[Insert Country Selection From Course
Project’s Currency]
Exchange Rate
[Insert information.]
[Insert information.]
Legal and Regulatory Considerations
[Compare and contrast important market considerations for your
selected market against those in the domestic market. Explain
the similarities, differences, and considerations for conducting
business between the two markets, such as general legal and
regulatory requirements, monetary and management logistics,
and mode-of-entry considerations.]
References
[Include any references you cited according to APA format.]
image1.png
Competencies
In this project, you will demonstrate your mastery of the
following competencies:
· Explain the drivers of globalization and how they impact
business decisions

9. · Differentiate between domestic and international business
environments
· Describe the factors that contribute to international market
attractiveness and entry
Scenario
You are a business analyst working at a small domestic
organization that produces high-quality cell phone cases. Your
organization has begun to see its sales flatten in the domestic
market. While the organization is not losing money, leadership
would like to explore options to continue growth. One option
that leadership has noticed competitors attempting is entering
international markets.
You have been asked to examine the benefits, drawbacks, and
key considerations for your organization to enter one of the
global markets below, and to summarize your findings in a
business brief for leadership.
Select one of the following international markets to use for your
course project:
Directions
Develop a business brief that explains why many organizations
are investing in efforts to expand their businesses
internationally, the key impacts of global business, and cultural
considerations for entering the global market. You will then
create a market profile and outline market considerations for
your chosen international market. Use the Business Brief
Template in the What to Submit section to complete this
project.
1.
Drivers for Global Entry: Explain the purpose of global
expansion, business impacts of global business, societal impacts
of global business, and cultural considerations using evidence
from course and outside resources to support your explanations.
A.
Purpose of Global Expansion: Explain key benefits of
successful global expansion for domestic organizations.

10. B.
Business Impacts of Global Business: Explain how
global expansion of a domestic organization can impact
business operations such as strategic planning, marketing,
supply-chain management, human resources, and so on.
C.
Societal Impacts of Global Business: Explain how the
global expansion of organizations has impacted society, citing
specific examples regarding culture, transportation,
employment, infrastructure, and environmental climate.
D.
Cultural Considerations for Global Business: Explain
the importance of researching the culture of a potential global
market prior to market entry, as well as key cultural
considerations to explore to inform expansion decisions.
2.
Market Profile: Compare and contrast important
cultural, political, and economic elements of your selected
market versus the United States to explain similarities and
differences between cultural practices, attitudes, economic
factors, and political environments.
A.
Cultural Profile: Compare and contrast important
cultural elements of your selected market against those in the
domestic market, including communication, values and
attitudes, cultural dimensions, and so on.
B.
Political and Economic Profile: Compare and contrast
important political and economic factors for your selected
market against those in the domestic market, including political

11. systems, current leaders, and economic measures or
characteristics used in classification.
C.
Legal and Regulatory Profile: Compare and contrast
important legal and regulatory requirements of your selected
market against those in the domestic market, including trade
restrictions, regulations of products or services, legal processes
for business transactions, and import restrictions or
documentation.
3.
Market Considerations: Compare and contrast important
market considerations for your selected market against those in
the domestic market. Explain the similarities, differences, and
considerations for conducting business between the two
markets, such as general legal and regulatory requirements,
monetary and management logistics, and mode-of-entry
considerations.
A.
Monetary Considerations: Explain how monetary
considerations such as currency, exchange rates, and exchange-
rate management would impact the organization’s decision to
expand into your selected market, using current exchange rates
between your selected country and the United States to support
your explanations.
B.
Management and Logistics Considerations: Explain
management and logistics practices that best address human-
resource considerations for your selected market, such as
management approaches or staff and labor laws and their impact
on policies and procedures.
C.

12. Mode of Entry Considerations: Describe advantages and
disadvantages for traditional modes of entry that would be most
appropriate for entering into your selected market.