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Digital Marketing


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Digital Marketing

  1. 1. Digital Marketing
  2. 2. Digital Marketing Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. There are two types of Digital Marketing: 1) Pull Digital Marketing 2) Push Digital Marketing
  3. 3. Steps in Digital Marketing <ul><li>Acquire </li></ul><ul><li>Convert </li></ul><ul><li>Retain & Grow </li></ul><ul><li>Measure & Optimize </li></ul>
  4. 4. Acquire <ul><li>Search Engine Marketing </li></ul><ul><li>Email Marketing </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Aggregators Shopping </li></ul><ul><li>Comparison Interactive </li></ul><ul><li>Advertising Partnerships </li></ul><ul><li>Co-registration </li></ul><ul><li>Viral Marketing </li></ul><ul><li>PPC </li></ul><ul><li>Content Distribution/RSS </li></ul><ul><li>Online PR </li></ul>
  5. 5. Convert <ul><li>Usability & Accessibility </li></ul><ul><li>Customer Decision Support </li></ul><ul><li>3 rd Party Certification/Accreditation </li></ul><ul><li>Copy writing, Content </li></ul><ul><li>Functionality & Presentation </li></ul><ul><li>Promotions & Merchandising </li></ul><ul><li>Personalization & Targeting </li></ul><ul><li>Email Marketing </li></ul><ul><li>Payment Options </li></ul><ul><li>On site Search </li></ul>
  6. 6. Retain & Grow <ul><li>Email Marketing </li></ul><ul><li>Loyalty Programs </li></ul><ul><li>Personalization </li></ul><ul><li>Referrals </li></ul><ul><li>Customer Service </li></ul><ul><li>Choice & Convenience </li></ul><ul><li>Dynamic Pricing </li></ul><ul><li>Community </li></ul>
  7. 7. Measure & Optimize <ul><li>Web Analytics </li></ul><ul><li>Site Performance Monitoring </li></ul><ul><li>Competitor Benchmarking </li></ul><ul><li>Online Panels </li></ul><ul><li>Online Surveys </li></ul><ul><li>Usability </li></ul>
  8. 8. Advantages of Digital Marketing <ul><li>Most Cost Effective </li></ul><ul><li>Flexible </li></ul><ul><li>It has a high degree of Measurability </li></ul><ul><li>Do not require long-standing Commitment </li></ul><ul><li>Rate of Response is higher </li></ul><ul><li>Easier to Implement quick changes in design of the Campaigns </li></ul>
  9. 9. Contd.. <ul><li>Personalized contact with the Potential Customers </li></ul><ul><li>Less turn around time for Implementation </li></ul><ul><li>Can customize the Campaigns by incorporating Graphics, Music & Videos </li></ul><ul><li>Easy to Track & Measure </li></ul><ul><li>Focus on Targeted Consumers </li></ul>
  10. 10. Thank You! It is high time for the businessmen and corporate to focus and invest in Digital Marketing!