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Presentation on Counterfeit Identification

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Presentation on Counterfeit Identification

  1. 1. INDIAN BEAUTY MARKET_______________________ AN INTRODUCTION
  2. 2. STILL SMALL BUT YET THE FASTEST GROWING IN ASIA ((in billion €) South Korea 3.1 Japan 19 +7.8% Greater China 11.2 +1.3% India 1.7 +8.1%+16.2% ASEAN** +8.5% 5.2 * excluding soaps , razors, blades and toothpaste L’Oréal Estimates– On a 2010 higher revised basis. Translated into euros at foreign exchange rates of 12.31.2010 **ASEAN : including here only Thailand, Indonesia, Malaysia, Philippines, Vietnam, Singapore.
  3. 3. YEARLY COSMETICS CONSUMPTION IN THE ASIAN MARKETS€148.1 (in €, per capita) France : 104.2 € United States : 88.7 € €88.6 €62.9 €24.5 €20.1 €10.9 €6.7 €5.4 €4.3 €1.4Japan Singapore Korea Malaysia Thailand Philippines China Indonesia Vietnam India Excluding soaps, toothpastes and razors L’Oréal estimates – 2010 Net manufacturing prices Exchange rates at December 31st, 2010
  4. 4. SIZE AND EVOLUTION OF THE INDIAN BEAUTY MARKET 1.7 Billion €100000 90000 80000 70000 60000 50000 16.2% 40000 18% 18.6% 17% 30000 5.7 % 20000 10000 0 2005 2006 2007 2008 T 2009 2010INR Health & Beauty Source: Nielsen Total India 2010
  5. 5. THERE ARE TWO MAJOR FORMATS AMONGST RETAILERS . . . Retail Landscape Traditional Trade Modern Trade• Traditional Mom & Pop stores • Self Service Stores• 7.7 MM stores in India • Hyper markets, supermarkets, department• Urban distribution ~ 2 MM stores stores, drug stores, cash & carries• 85% of L’Oreal India business • 15% of L’Oréal India business
  6. 6. DESPITE MODERN TRADE EXPLOSION, TRADITIONAL TRADE WILL CONTINUE TO DOMINATE Share of each channel (Percent)** 2008 2012Shampoo +11% Grocers/GenPer cent 81 78 Stores /chemist 2,202 Modern Trade* 6 10 1,425 Cosmetic counter 5 5Hair color Grocers/GenPer cent 76 66 Stores/chemist 12% 923 Modern Trade 3 8 588 Cosmetic counter 14 19Skin care 16% Grocers/GenPer cent 74 66 Stores/Chemist 3,653 2,047 Modern Trade 6 13 Cosmetic counter 15 16 2008 2012Makeup Grocers/Gen 27 22Per cent Stores/Chemist 17% 503 943 Modern Trade 4 8 Source: AC Nielsen data Cosmetic counter 69 70 2008 2012
  7. 7. STRENGTHS OF TRADITIONAL TRADE•Proximity•Price (MRP)•Choice•Credit•Home delivery•Personal relationshipA “pull system” based on consumer demand generated by mass media
  8. 8. KEY FIGURES No.1 cosmetics group worldwide 27 international brands(1) 20.3 billion euros in sales 130 countries 68,900 employees 613 patents registered in 2011(1) International brands with annual sales of more than €50 million
  9. 9. L’ORÉAL INDIA
  10. 10. 27 GLOBAL BRANDS
  11. 11. L’OREAL INDIA - 15 BRANDS
  12. 12. CONSUMER PRODUCTS DIVISION : 550 000 STORES GARNIER, L’OREAL PARIS, MAYBELLINE
  13. 13. PROFESSIONAL PRODUCTS DIVISION: 18 000 SALONS L’ORÉAL PROFESSIONAL, MATRIX, KERASTASE, KERASKIN
  14. 14. LUXURY DIVISION : 65 POINT OF SALES LANCÔME, ARMANI, RALPH LAUREN, YSL, DIESEL, KIEHL’S
  15. 15. ACTIVE COSMETICS DIVISION : 400 PHARMACIES VICHY, LA ROCHE POSAY
  16. 16. RESEARCH & INNOVATION • October 2011 :creation of R & I, evaluation in Mumbai • 2012 Creation of Formulation Labs in Mumbai •2013 Full scope R& I with advanced research
  17. 17. MISSION AGAINST COUNTERFEITS
  18. 18. COUNTERFEIT SEIZURES (In Units) Customs Seizure Market Seizure 1,32,685 3,58,4502,23,042 53,583 1,19,26245,7202009 2010 2011
  19. 19. CUSTOM PORTS: 3 YEAR SEIZURE DETAILS PORT 2009 2010 2011 Chennai 36,360 Ludhiana 2,31,864 LUDHIANA Mundra 56,768 TUGLAKABAD Raigad 9,210 72,036 Tuglakabad 240 62,494 20,154MUNDRA Titicorin 34,396 SURAT KOLKATA MUMBAI RAIGAD CHENNAI KOCHI TUTICORIN MAP NOT TO SCALE
  20. 20. GARNIER COUNTERFEITS GARNIER MEN GARNIER LIGHT PURE GARNIER PURE GARNIER PURE GARNIER LIGHT FRUCTIS STYLE- POWER LIGHT FW- LEMON ESSENCE – EXFOLIATING FACE WASH EXFOLIATING FW PURE LEMON HARD GEL-125g 100g 50g – 75 ML EUCALYPTUS LEAF ESSENCE –100g EXTRACT – 100gGARNIER MEN POWER GARNIER SKIN GARNIER SKIN GARNIER SKIN GARNIER SKIN LIGHT –MOIST. -50g NATURALS LIGHT – NATURALS LIGHT – NATURALS- WRINKLE NATURALS- WRINKLE MOIST. -18g MOIST. -40g LIFT 40g LIFT 40g
  21. 21. GARNIER BRANDEDNON-CATALOGUE PRODUCTS
  22. 22. GARNIER BRANDEDNON-CATALOGUE PRODUCTS
  23. 23. L’OREAL PARIS BRANDEDNON-CATALOGUE PRODUCTS
  24. 24. L’OREAL PARIS BRANDEDNON-CATALOGUE PRODUCTS
  25. 25. L’OREAL PARIS BRANDEDNON-CATALOGUE PRODUCTS
  26. 26. INDENTIFYING MARKS  Mfd. By: LOréal India Pvt. Ltd., Chakan, Pune – 410 501 M. Lic. No. : MPD/C-44 B. No: Pkd. On: see crimp Cap orifice in counterfeit is bigger than original Content filled volume is more in counterfeit (original tube will have fill : empty ratio in the content)  Difference in Cap Manufacturer’s mark – Counterfeit: N, Original: SC or AT Counterfeit Original Counterfeit Original
  27. 27. UNIQUE INDENTIFYING MARKSGARNIER MEN POWER LIGHT FACE WASH-100g Counterfeit Original Number of inner ribs in the counterfeit cap lesser than the original Seal (silver foil) present on orifice of the counterfeit cap  Spacing in the batch code on the crimp is different  Finishing on the Label Counterfeit: Glossy Original: Matte (black background) & Glossy mix
  28. 28. GARNIER LIGHT PURE LEMON ESSENCE FACE WASH– 50g Counterfeit Original Counterfeit Original The product content in the Cap is transparent in counterfeit tube is liquid counterfeit whereas and thinner than original original is milky white
  29. 29. GARNIER PURE EXFOLIATING FACE GARNIER LIGHT PUREWASH – 100g LEMON ESSENCE FACE Counterfeit Original WASH– 100g Cap gate-mark is visibly Upper side of the cap is less bigger in counterfeit. oval in shape in original Counterfeit Counterfeit
  30. 30. FRUCTIS STYLE - HARD GEL-125g counterfeit Original Original Cap inner has long nozzle unlike in counterfeit Label in counterfeit is in plain printing whereas original has screen printing Tube size in counterfeit is smaller [135mm] than Original [140mm]  Cap size in counterfeit is smaller than original  Colour graphics in counterfeit including logo of “Fructis Style” is lighter than original Counterfeit Original
  31. 31. GARNIER ELVIVE FUEL FOR LIFE TRESORGARNIER COLOUR LOréal ATTITUDE GIORGIO ARMANINATURALSNUTRITIONIST VIVE HYONOSE AMOR AMORAMBER SOLAIRE ELSEVE DRAKKAR NOIR MAGNIFIQUEFRUCTIS MAYBELLINE DIESEL ARMANI MANIADOUBLE EXTENSION VICHY RALPH LAUREN EMPORIO ARMANI ILGLAM SHINE KERASTASE POEME EMPORIO ARMANI ELLE POLOVOLUME SHOCKING ROMANCE LANCOME
  32. 32. SUMMARY LOréal India is the sole licensee for import & trade of the products owned by LOréal Group; Products are imported by LOréal India mainly through: • Mumbai Customs • Nhava Sheva, Mumbai • Kandla Port Products with pre-labeling: “Mfd. by v/s Imported by”
  33. 33. “Coming together is a beginning. Keeping together is progress. Working together is success.” - Henry Ford
  34. 34. DISCLAIMERThe information and materials provided in this document are neither be construed nor are intended to be legaladvice. The contents of the document are confidential and exclusively for the informational purposes of customsauthorities in India only in order to identify and distinguish counterfeits L’Oreal/ Garnier products from genuine.For any further clarifications / assistance readers are requested to get in touch with us at: Registered Office: Our Attorneys: L’Oreal India Private Limited M/s United Overseas Trade Mark Company 2nd Floor, Peninsula Towers, 52, Sukhdev Vihar, Mathura Road, Ganpatrao Kadam Marg, Lower Parel, New Delhi- 110 025, India Mumbai- 400 013 India Tel: +91-11-26843455, Fax:+91-1126828578Tel: +91-22 2498 3000 Fax: +91-22-2495 3798 E-mail: E-mail: unitedmark@sify.com plmishra@in.loreal.com Contact person: S.K.Bansal Contact person: Mr.P.L.Mishra, Mobile:9810017859 Mobile: 99870 61672 © LOréal India Pvt. Ltd. All Rights Reserved

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