Who will Buy Xylo? Mahindra & Mahindra Case Study
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Who will buy XYLO? It's a Marketing Case study. Xylo is Mahindra and Mahindra Company's Product. It was successful in its MUV segment. It was a robust marketing plan of Mahindra and Mahindra
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Who will Buy Xylo? Mahindra & Mahindra Case Study
- 2. Introduction Mumbai, Maharashtra India 1945 100 countries US $20.7 billion 39,226 people Indian Multinational Car Manufacturing Corporation largest vehicle manufacturers largest manufacturer of tractors
- 3. Kailash Chandra Mahindra Jagdish Chandra Mahindra Malik Ghulam Muhammad
- 4. History A steel trading company in 1945 Mahindra & Mohammed Independence 1947 Mahindra & Mahindra Willys Jeep Light Commercial Vehicles Tractors 1956 Bombay Stock
- 9. School BUS
- 10. THE ERA OF SEDANS IS NOW OVER
- 11. XYLO IS HERE…
- 12. Introduction 2009-2018 Nashik, Maharashtra Mahindra & Mahindra January 14, 2009 Nashik, Maharashtra Rs. 550 Crore Toyota Innova, Chevrolet Tavera Comfort Seeker
- 14. Rajesh Jejurikar Chief of Operations Scorpio Success History Robust Marketing Plan Leadership Position In UV 2006 Vivek Nayer, VP(Marketing) Marketing Strategy Who will buy Xylo?
- 15. XYLOCustomer-Centric Innovation Trendy & Contemporary Implies Luxury High Fashion Technology
- 16. 14.95 kmpl 2489ccc Diesel 1790-1800kg 7,8 & 9 9.32 lakhs to 12.19 lakhs 6 Variants and 5 Color
- 18. Atul Kasbekar Happy Legs First Commercial
- 19. Why XYLO is Unique?
- 20. Consumer Context Value For Money Modern Style Robust Design 100 Days Survey
- 22. Swot analysis Strengths Power Of SUV Luxury Of A Sedan Good Advertising Brand Visibility Low Maintenance Weakness Limited Market Share
- 23. Opportunities Increasing Purchasing Power Leverage strong brand name by more advertising Newer innovations Threats Intense competition Government regulations Improvement in public transport Increasing Fuel Prices
- 25. Tavera
- 26. Features Price Rs. 9.32 lakh Rs. 10.44 lakh Rs. 14.65 Lakh Fuel Type Diesel Diesel Petrol Engine 2489 CC 2694 CC 2499 CC Mileage 14.95 kmpl 13.58 kmpl 11.25 Kmpl Fuel Capacity 55 Liter 55 Liter 65 Liter Boot Space 400 Liter 780 liters 300 liters Comparisons Tavera InnovaXYLO
- 28. Sales Reports of Xylo
- 29. Mahindra Xylo To Continue Production In India
- 31. M&M'sstrategy to regain market share: Phase out Xylo, launch3 vehicles
- 32. Mahindra Marazzo
- 33. Awards NDTV CAR AND BIKE AWARD GOLDEN STEERING WHEEL VARIANT OF THE YEAR 2012 AWARD INDIA DESIGN MARK AWARD 2013 ET ZIGWHEELS AWARD
- 34. Conclusion Mahindra Xylo has been a successful MUV in its segment and brought several features at good pricing which made it a success in its segment. Mahindra has recently facelifted the Mahindra Xylo and the new and improved iteration adds more value to the already good and popular mutli utility vehicle.