4. Marketing Campagin
Various UOB Campaigns
Oversea Spend Campagin 30% Cashback Campaign
Parents Day Campaign Booklet (Cover) Parents Day Campaign Booklet (Inside) PRVI Miles Sales Kit
RM300 Cashback Campaign ASOS Web Promotion Curves Promotion
14. Retail POP
The Air Purifier’s model is named PAPER. The product itself
is designed to reflect the pages of a book. The concept of
the topper is then constructed to look like an open book,
with 3 pages containing 3 respective filters.
Topper & Body Sticker
19. Retail POP
Samsung Bluetooth Wireless Speaker has a FREE 100 song downloads promotion.
I proposed the wobblers above to trigger the consumer’s buying decisions.
The new NX200 camera has a RM200 rebate promotion upon purchase. The three options
above were presented with Option 1 being the recommended design. The idea behind the
design was to present the info in a minimalist approach and aesthetically attractive at the
same time. The client selected Option 3.
Wobbler
20. Retail POP
Wobbler with Die Cuts TV Floor Mats
Samsung Premium Service is a consumer-
centric service that is given free to the
consumers that purchase Samsung’s
premium TVs.
The butler was used as the main concept to
express a luxurious service catered to the
consumers.
The client requested for an insturctional
POP to educate the consumers how to
wirelessly connect to the device with their
smartphones.
Using simple instructions and clear images, I
crafted a wobbler to be stuck on the product.
A range of Samsung’s TVs come with the 3D features and are placed in a section of the retail
market. I used a floormat execution to highlight this feature to the consumer. The visual on
the right was one of my recommendations, however, for branding purposes, the client chose
the visual on the left.
21. Retail POP
Tent Cards
Samsung Wireless Bluetooth Speaker Tent Card with instructionals content. An Samsung EWarranty awareness for consumers. It contains 3 languages with simple
insturctions on how the consumers can activate their warranty.
22. Retail POP
Tent Cards Retail Construct
A youthful approach, breaking out of Samsung’s usual look and feel to reach out to the
younger generation.
Designed a stand for Samsung’s internal HR communication. This is a feedback stand for
employees to drop their suggestions that could win them great rewards.
27. These badges are meant for the Samsung promoters to put on. The objective of these
badges was to prompt the consumers to engage with the salesperson regarding certain
features that the TV provides.
The lanyard on the right is the current lanyard that many Samsung employees wear proudly.
It’s trendy and fresh to match the company’s new rebranding direction.
Attire
Badges Lanyard
