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CASE STUDY: BioConcept-Gardenia Ltd

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Agricultural Youngsters Oriented Ultimate Training Handbook (AGRI-YOUTH) Leonardo da Vinci - 2013-1-TR1-LEO05-47516

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Module 3
Case study I
BioConcept-Gardenia Ltd
2
BioConcept-Gardenia Sp. z o.o. was created through merger of two companies:
BIOCONCEPT - Bogusław Bednarz from Kańczuga and Gardenia Sp. z o.o. with
a seat in Warsaw.
The beginnings of BIOCONCEPT go back to the late 1990s, when Bogusław
Bednarz encouraged several farmers from the Podkarpackie Province to start
organic fruit production. Initially the Company specialised in the production of
frozen fruits. The following years saw a steady increase in the number of
ecological farms which regularly supplied raw materials. In 2004 BIOCONCEPT
expanded the range of products on offer which now included chilled fruit, purees
and concentrates as well as frozen vegetables. This fact greatly contributed to
the Company's rapid growth. Thanks to the active approach, excellent reputation
and fine quality products the Company became a leader of the Polish market of
ecological raw materials.
BioConcept-Gardenia Ltd
HISTORY AND COMPANY DESCRIPTION
3
GARDENIA Company was founded in 2008 by Grażyna Skupińska, who has
many years of experience in the fruit and vegetable market. The Company
specialises mainly in frozen conventional fruits. In April 2009 GARDENIA was
transformed into a limited liability company, after its shares were acquired by the
strategic investor, BAKALLAND S.A. – the leading Polish producer and distributor
of nuts and dried fruits, as well as healthy food.
The two companies' commercial partnership and the lack of their own production
facilities were an impulse for creating joint investment goals.
In December 2009, as a result of the official merger of BIOCONCEPT Bogusław
Bednarz and Gardenia Sp. z o.o., an new entity named BioConcept-Gardenia
Sp. z o.o. was launched.
The main goal of the Company for 2010-2014 involves the construction of a
production plant of 5,000 ton capacity, within the area providing the raw
materials. That will be followed by the market consolidation.
BioConcept-Gardenia Ltd
HISTORY AND COMPANY DESCRIPTION
4
BioConcept-Gardenia Ltd
5
In 2004 BIOCONCEPT expanded the range of products
on offer which now included chilled fruit, purees and
concentrates as well as frozen vegetables.
This fact greatly contributed to the Company's
rapid growth. Thanks to the active approach, excellent
reputation and fine quality products the Company
became a leader of the Polish market of ecological raw
materials. GARDENIA Company was founded in 2008 by
Grażyna Skupińska, who has many years of experience
in the fruit and vegetable market.
The Company specialises mainly in frozen conventional
fruits. In April 2009 GARDENIA was transformed into a
limited liability company, after its shares were acquired
by the strategic investor, BAKALLAND S.A. – the leading
Polish producer and distributor of nuts and dried fruits,
as well as healthy food. by the market consolidation.
.
BioConcept-Gardenia Ltd
6
The two companies' commercial partnership and the lack of their own production
facilities were an impulse for creating joint investment goals.
In December 2009, as a result of the official merger of BIOCONCEPT Bogusław
Bednarz and Gardenia Sp. z o.o., an new entity named BioConcept-Gardenia Ltd
was launched.
The main goal of the Company for 2010-2014 involves the construction of a
production plant of 5,000 ton capacity, within the area providing the raw materials.
That will be followed
All products are processed in facilities with implemented HACCP or ISO systems
and endorsed with ecological certification, which is updated every 12 months.
BioConcept-Gardenia Ltd
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CASE STUDY: BioConcept-Gardenia Ltd

  • 1. 1 Module 3 Case study I BioConcept-Gardenia Ltd
  • 2. 2 BioConcept-Gardenia Sp. z o.o. was created through merger of two companies: BIOCONCEPT - Bogusław Bednarz from Kańczuga and Gardenia Sp. z o.o. with a seat in Warsaw. The beginnings of BIOCONCEPT go back to the late 1990s, when Bogusław Bednarz encouraged several farmers from the Podkarpackie Province to start organic fruit production. Initially the Company specialised in the production of frozen fruits. The following years saw a steady increase in the number of ecological farms which regularly supplied raw materials. In 2004 BIOCONCEPT expanded the range of products on offer which now included chilled fruit, purees and concentrates as well as frozen vegetables. This fact greatly contributed to the Company's rapid growth. Thanks to the active approach, excellent reputation and fine quality products the Company became a leader of the Polish market of ecological raw materials. BioConcept-Gardenia Ltd HISTORY AND COMPANY DESCRIPTION
  • 3. 3 GARDENIA Company was founded in 2008 by Grażyna Skupińska, who has many years of experience in the fruit and vegetable market. The Company specialises mainly in frozen conventional fruits. In April 2009 GARDENIA was transformed into a limited liability company, after its shares were acquired by the strategic investor, BAKALLAND S.A. – the leading Polish producer and distributor of nuts and dried fruits, as well as healthy food. The two companies' commercial partnership and the lack of their own production facilities were an impulse for creating joint investment goals. In December 2009, as a result of the official merger of BIOCONCEPT Bogusław Bednarz and Gardenia Sp. z o.o., an new entity named BioConcept-Gardenia Sp. z o.o. was launched. The main goal of the Company for 2010-2014 involves the construction of a production plant of 5,000 ton capacity, within the area providing the raw materials. That will be followed by the market consolidation. BioConcept-Gardenia Ltd HISTORY AND COMPANY DESCRIPTION
  • 5. 5 In 2004 BIOCONCEPT expanded the range of products on offer which now included chilled fruit, purees and concentrates as well as frozen vegetables. This fact greatly contributed to the Company's rapid growth. Thanks to the active approach, excellent reputation and fine quality products the Company became a leader of the Polish market of ecological raw materials. GARDENIA Company was founded in 2008 by Grażyna Skupińska, who has many years of experience in the fruit and vegetable market. The Company specialises mainly in frozen conventional fruits. In April 2009 GARDENIA was transformed into a limited liability company, after its shares were acquired by the strategic investor, BAKALLAND S.A. – the leading Polish producer and distributor of nuts and dried fruits, as well as healthy food. by the market consolidation. . BioConcept-Gardenia Ltd
  • 6. 6 The two companies' commercial partnership and the lack of their own production facilities were an impulse for creating joint investment goals. In December 2009, as a result of the official merger of BIOCONCEPT Bogusław Bednarz and Gardenia Sp. z o.o., an new entity named BioConcept-Gardenia Ltd was launched. The main goal of the Company for 2010-2014 involves the construction of a production plant of 5,000 ton capacity, within the area providing the raw materials. That will be followed All products are processed in facilities with implemented HACCP or ISO systems and endorsed with ecological certification, which is updated every 12 months. BioConcept-Gardenia Ltd
  • 8. 8 BioConcept-Gardenia Ltd FRESH FROZEN PUREE JUICE DRIED FRUITS DATA & FIGURES OVERVIEW FARMS DELIVERING FRUITS more than 500 PRODUCTION OF FRUITS yearly over 5,000 tons of soft fruit 4,000 tons of apples 2,000 tons of vegetables
  • 13. 13 BioConcept-Gardenia Ltd FRESH FROZEN PUREE JUICE DRIED FRUITS KEY PROCESS DESCRIPTION Process Description Competence Description Level The origins of organic farming To be able to understand the basis of organic farming and main differences from conventional agriculture 2 Organic farming – how it works To be able to recognize the procedures for organic farming and related transition 2 EU regulations and policies on organic farming To be able to get at a glance meaning and consequences of the regulations and policies on organic farming and related certification 2
  • 14. 14 BioConcept-Gardenia Ltd FRESH FROZEN PUREE JUICE DRIED FRUITS KEY PROCESS DESCRIPTION Process Description Competence Description Level Economic impact of organic farming in europe To be able to know economic relevance and consistence of organic farming in EU 3 Organic farming and sustainable agriculture To be able to satisfy the background needs for sustainable agriculture and organic farming 3 Fertility of the soil and choice of crops To be able to understand and manage relationships soil/crops and related organic farming procedures 4 Plant nutrition and techniques in organic farming To be able to understand and manage relationships nutrition/plant and related organic farming techniques 4
  • 15. 15 BioConcept-Gardenia Ltd FRESH FROZEN DRIED FRUITS INNOVATION & SWOT ANALYSIS KIND OF INNOVATION STRENGTHS & OPPORTUNITIES WEAKS & THREATS BioConcept-Gardenia Ltd it is the biggest company of organic fruits, vegetables and other organic food in Poland. It has wide offer of organic fruits, vegetables and other organic food in various forms. Increasing of the amount of the customers in the whole world. Decreasing of the interests of organic food Increasing types and amounts of offered products Decresing of the quality of offered products because of low quality of delivered ware and decreasing amount of producers
  • 16. 16 Their Clients are mainly European food manufacturers which process our products into juices, jams, and other fruit preserves, muesli, yoghurt fruit preparations, etc. Why BIO: Bio – that’s safety and quality guarantee, confirmed by the certificate Bio – that’s support of nature friendly way of farming – organic farming conduce to preservation of diversified country landscape, through avoiding big monoculture crops. Bio – that’s resistance against GMO – choice of organic products is the best way to avoid genetically modified organisms. Bio – that’s true, real natural and first of all more healthy taste. BioConcept-Gardenia Ltd